https://mail.insyma.org/proceedings/files/original/articles/26_JL%20Eko%20Nugroho%20edit.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Effect of Attitude toward Behavior, Subjective Norm, Perceived Behavior Control on Entrepreneurial Intention Students of Surabaya University Author #1 Imam Munara Fauzi Author #2 J.L.Eko Nugroho Abstract/Description This research aims to determine the influence of Attitude Toward Behavior, Subjective Norm, and Perceived Behavioral Control on the Entrepreneurial Intention of University of Surabaya students who are still active students. This quantitative research uses purposive sampling as a sampling technique and uses an interval level with a Likert scale. All indicators in the questionnaire in this study have been tested for validity and reliability. This research obtained a total of 114 respondents and hypothesis testing in this research was carried out using multiple linear regression. The SPSS 25 for Windows application is used to process data with regression analysis. The findings in this study show that the attitude toward behavior variable has a positive effect on the entrepreneurial intention variable and the subjective norm and perceived behavioral control variables do not have a positive effect on the entrepreneurial intention (EI) variable. keywords a;b;c;d Attitude Toward Behaviour, Subjective Norm Perceived Behavioural, Entrepreneurial Intention publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/26_JL%20Eko%20Nugroho%20edit.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/192 firstpage 143 lastpage 147 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 192 Volume 21 URL https://insyma.org/proceedings/files/original/articles/26_JL%20Eko%20Nugroho%20edit.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Attitude toward Behavior, Subjective Norm, Perceived Behavior Control on Entrepreneurial Intention Students of Surabaya University Creator An entity primarily responsible for making the resource Imam Munara Fauzi, J.L.Eko Nugroho