https://mail.insyma.org/proceedings/files/original/articles/16_Andri%20rianawati.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Elevating Aquaculture in the East Java Region Through Innovation Strategies Using the Tows Matrix Approach Author #1 Andri Rianawati Author #2 Noviaty Kresna Darmasetiawan Author #3 Faizal Susilo Hadi Author #4 Lucan Feliciano D'surya Author #5 Bagas Andrihastama Bakhriansyah Abstract/Description This research investigates innovation strategies for aquaculture in East Java, employing SWOT analysis and the TOWS matrix. While East Java is among the three most significant contributors to Indonesia�s aquaculture, ensuring its sustainability highly depends on a precise strategy based on environmental conditions. This research uses a qualitative method with data collection techniques involving in-depth interviews with informants of 7 experts from various backgrounds. The findings reveal East Java's strengths in community cohesion and adaptability towards limitations, but weaknesses stem from one-time cycle businesses due to limited capital and low domestic consumption rates. Some opportunities still arise, such as the high demand and capability of East Java�s fisheries exports and government-backed programs called �Gemarikan�. However, vulnerabilities, including susceptibility to weather, water, budget fluctuations, and subpar business practices, can still threaten aquaculturists. As a result, using the TOWS Matrix revealed several innovation strategies for East Java: enhancing aquaculture literacy and knowledge transfer, community-based improvements, and collaborative bottom-up coordination. keywords a;b;c;d Aquaculture, East Java Region, SWOT Analysis, TOWS Matrix publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/16_Andri%20rianawati.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/182 firstpage 82 lastpage 87 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 182 Volume 21 URL https://insyma.org/proceedings/files/original/articles/16_Andri%20rianawati.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Elevating Aquaculture in the East Java Region Through Innovation Strategies Using the Tows Matrix Approach Creator An entity primarily responsible for making the resource Andri Rianawati, Noviaty Kresna Darmasetiawan, Faizal Susilo Hadi, Lucan Feliciano D'surya, Bagas Andrihastama Bakhriansyah