https://mail.insyma.org/proceedings/files/original/270a504c4c9886ec2e764dde2effc451.pdf 99b65fc31350453902486dbd5742fa8e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Does brand experience lead to brand loyalty? The mediating role of trust and quality Author #1 Benedict Adrian Irwantono Author #2 Andhy Setyawan Abstract/Description The sneakers brands industry is a large portion of the world economy, the reason behind this is that there is an increase in sport organization making more participation in sports. This growth will make market opportunities in the sneakers industry, and where there is market opportunity there will be competition between sneakers industry firms to win the consumers’ hearts. This research is conducted with the aim to explain and prove that brand experience has a relation with brand loyalty through perceived quality and brand trust. This study uses a quantitative approach using the questionnaire as the data resource. The respondent to this questionnaire is Indonesian Generation Z that already use the sneakers brand product within 6 months. In this research, there are 7 hypotheses. The result of this study shows that there is a positive significant effect on the relationship between brand experience with brand loyalty, brand trust, and perceived quality, the mediating effect of brand trust in the relationship between brand experience and brand loyalty, the mediating effect of perceived quality in the relationship between brand experience and brand loyalty. Making all of the hypothesis supported. keywords a;b;c;d brand experience, brand loyalty, brand trust, perceived quality, sneakers brand. publication_date 2025/06/20 2024/06/15 abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/178 firstpage 61 lastpage 64 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 178 Volume 21 URL https://insyma.org/proceedings/files/original/articles/12_Andhy%20setyawan.pdf Author #3 Dudi Anandya pdf_url https://insyma.org/proceedings/files/original/270a504c4c9886ec2e764dde2effc451.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Does brand experience lead to brand loyalty? The mediating role of trust and quality Creator An entity primarily responsible for making the resource Benedict Adrian Irwantono, Andhy Setyawan, Dudi Anandya