https://mail.insyma.org/proceedings/files/original/articles/10_bryan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Impact of Destination Brand on Revisit Intention and Recommendation Intention in Bali Island Author #1 Bryan Ferguson Author #2 Erna Andajani Author #3 Veny Megawati Abstract/Description This study aims to analyse the influence of Destination Brand towards Revisit Intention and Recommendation Intention with the research object of Bali Island. This study uses two dependent variable and three independent variables. This study uses primary data by distributing questionnaires online. The sample used in this study was 287 respondents. While the data processing method in this study uses the IBM SPSS 26.0 and Smart PLS 3.0 software to perform model tests and hypothesis testing. The result of this study shown that Destination Brand Engagement and Destination Brand Authenticity had a positive and significant effect on Revisit Intention and Recommendation Intention. Meanwhile, Destination Brand Self-Congruence has no effect on Revisit Intention and Recommendation Intention. keywords a;b;c;d Destination Brand, Revisit Intention, Recommendation Intention publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/10_bryan.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/176 firstpage 50 lastpage 54 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 176 Volume 21 URL https://insyma.org/proceedings/files/original/articles/10_bryan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Impact of Destination Brand on Revisit Intention and Recommendation Intention in Bali Island Creator An entity primarily responsible for making the resource Bryan Ferguson, Erna Andajani, Veny Megawati