https://mail.insyma.org/proceedings/files/original/articles/3_audia.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Navigating the Blue Ocean: Telkom Indonesia's Strategy for Smart Agriculture in the Digital Era Author #1 Audia Citra Pradita Abstract/Description This paper presents a strategic analysis of Telkom Indonesia (TLKM) within the Smart Agriculture landscape, emphasizing its competitive advantage and potential challenges in Indonesia's digital farming market. TLKM demonstrates strong positioning in the Competitive Profile Matrix (CPM) through key components such as local weather prediction platforms, digital agricultural markets, agricultural education, and financial strength. Leveraging these strengths, TLKM aims to carve out a Blue Ocean strategy in the digital agriculture sector, utilizing its network, technology, and market understanding to explore untapped market spaces. However, challenges such as fierce competition, technological advancements, and barriers to farmer adoption must be addressed. Mitigation strategies encompass differentiation, ongoing research and development, comprehensive training programs, meticulous market analysis for global expansion, and prudent financial management. Implementation of these strategies is crucial to minimizing risks and ensuring the sustainability and adaptability of TLKM's Smart Agriculture strategy. keywords a;b;c;d Telkom Indonesia, TLKM, Smart agriculture, Competitive profile matrix, Digital farming, Blue ocean strategy, Competitive advantage, Market analysis, Differentiation, Technological advancements, Farmer adoption, Mitigation strategies, Financial management, Sustainability publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/3_audia.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/169 firstpage 12 lastpage 17 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 169 Volume 21 URL https://insyma.org/proceedings/files/original/articles/3_audia.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Navigating the Blue Ocean: Telkom Indonesia's Strategy for Smart Agriculture in the Digital Era Creator An entity primarily responsible for making the resource Audia Citra Pradita