https://mail.insyma.org/proceedings/files/original/articles/2_devina.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Factors Affecting Purchase Intention of Environmentally Friendly Detergent in Indonesia Author #1 Devina Naradhita Author #2 Dudi Anandya Author #3 Indarini Abstract/Description This study aims to understand the factors that influence the purchase intention of environmentally friendly detergents in Indonesia. The object used in this study is environmentally friendly detergents in Indonesia. Data processing was carried out using Structural Equation Modeling (SEM) with AMOS 24.0 software. A total of 189 primary data were obtained from respondents as well as consumers of environmentally friendly detergents in Indonesia. The results of this study indicate a positive and significant influence of previous purchase experience on environmental consciousness and green attitude, environmental consciousness and green attitude on purchase intention. Meanwhile, there is an insignificant relationship between previous purchase experience and purchase intention keywords a;b;c;d Previous purchase experience, Environmental consciousness, Attitude, Purchase intention publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/2_devina.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/168 firstpage 6 lastpage 11 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 168 Volume 21 URL https://insyma.org/proceedings/files/original/articles/2_devina.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors Affecting Purchase Intention of Environmentally Friendly Detergent in Indonesia Creator An entity primarily responsible for making the resource Devina Naradhita, Dudi Anandya, Indarini