2 150 368 https://mail.insyma.org/proceedings/files/original/articles/Gusti_Farid_Hasan_Aman.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Repositioning the Village Development Index asAI-Enabled Rural Infrastructure: Strategic Pathways for Financial Innovation and Inclusive Growth in Indonesia Author #1 Gusti Farid Hasan Aman Author #2 Bambang Supriadi Author #3 Laila Refiana Said Abstract/Description This study systematically reviews Indonesia's Village Development Index (Indeks Desa Membangun or IDM) from 2015 to 2025, tracing its evolution from a basic rural classification tool to a multidimensional, digitally compatible infrastructure with untapped potential for artificial intelligence (AI) integration. Applying the PRISMA protocol, this review synthesizes 32 peer-reviewed articles to evaluate IDM’s conceptual development, methodological challenges, and opportunities for embedding AI into rural governance systems. Recent enhancements, such as IDM+, Precision Village Data (DDP), and smart village frameworks, demonstrate significant strides toward intelligent policy design. However, persistent fragmentation and minimal AI adoption hinder its strategic impact. This paper argues that IDM’s transformation offers a timely opportunity to align with AI-driven financial innovation. By leveraging machine learning, geospatial analytics, and real-time dashboards, IDM can be reimagined as a dynamic infrastructure to inform ecological fiscal transfers, rural credit scoring, and micro-insurance modeling. These capabilities mirror... keywords a;b;c;d Village Development Index, AI, Rural Infrastructure, Financial Innovation, Inclusive Growth publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Gusti_Farid_Hasan_Aman.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/389 firstpage 482 lastpage 487 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 78 Volume 22 authors Gusti Farid Hasan Aman, Bambang Supriadi, Laila Refiana Said Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Repositioning the Village Development Index asAI-Enabled Rural Infrastructure: Strategic Pathways for Financial Innovation and Inclusive Growth in Indonesia Creator An entity primarily responsible for making the resource Gusti Farid Hasan Aman, Bambang Supriadi, Laila Refiana Said https://mail.insyma.org/proceedings/files/original/articles/Olyvia_Novawanda.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Redesigning the Production Floor Layout for Operational Efficiency Improvement (Case Study at PT.XYZ) Author #1 Olyvia Novawanda Author #2 Amelia Santoso Author #3 Teofilus Agusto Abstract/Description PT. XYZ is a manufacturing company that produces brown food-grade wrapping paper, commonly used for packaging rice and dry food items. Inappropriate material storage distribution in the factory causes issues during the manufacturing process. All materials are placed based only on approximations; no thought is given to the capacity in allocating storage spaces on the production floor.This study aims to reallocate storage areas for raw materials, work-in-process products, and finished goods, as well as to redesign the layout of storage zones across the production floor. The objective is to improve operational efficiency by optimizing material flow and minimizing the total travel distance of goods. Proposed layout based on proximity relationships is produced using the Systematic Layout Planning (SLP) approach. Two different suggested layouts come out of this investigation. Both suggested designs can maximize utility and allow the best inventory capacity. Proposed layout I produces a travel distance of 78,229.9 meters or a decrease of 10.23% from the initial layout, while proposed layout II produces a travel distance of 62,695.98 meters or a decrease of 28.06% from the initial layout. The backtracking that occurs decreases with the initial conditions, namely in proposed layout I and proposed layout II by 12.65% and 11.87% of the total distance. In this case, proposed layout II is recommended because it has the largest decrease in total distance of goods movement, and has the smallest percentage of backtracking. keywords a;b;c;d facility layout, systematic layout planning, backtracking, material flow publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Olyvia_Novawanda.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/388 firstpage 475 lastpage 481 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 77 Volume 22 authors Olyvia Novawanda, Amelia Santoso, Teofilus Agusto Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Redesigning the Production Floor Layout for Operational Efficiency Improvement (Case Study at PT.XYZ) Creator An entity primarily responsible for making the resource Olyvia Novawanda, Amelia Santoso, Teofilus Agusto https://mail.insyma.org/proceedings/files/original/articles/MARISSA__PUTRIA.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Recognition Heuristic Bias and Cognitive Heuristic In Investment Activities Author #1 Marissa Putria Author #2 Cipto Wardoyo Author #3 Diana Tien Irafahmi Abstract/Description This study aims to examine in more depth the impacts caused by behavioral bias driven by recognition heuristics and cognitive heuristics in investment activities. This research method uses qualitative with phenomenology of data collection using participant observation and interviews with investors who join the domestic investment community. The results of this study indicate that investor perceptions of heuristic bias in investment activities consist of mental shortcuts and practical mindsets. The second finding is the type of heuristic bias in investment activities such as recognition heuristic bias and cognitive heuristics. The last finding in this study is the impact of recognition heuristic bias and cognitive heuristics in investment activities including suboptimal portfolio performance diversification and major losses on investments owned due to the use of heuristics. The implications of this study as a source of insight for investors to pay more attention to market information and financial readiness in order to avoid detrimental investment decisions and provide the expected benefits in the future. For the Financial Services Authority (OJK), it can be a guideline so that it can provide socialization to the public, especially for novice investors, regarding knowledge, benefits and how to invest properly and correctly to increase the interest and quality of knowledge of novice investors regarding investment. keywords a;b;c;d Recognition Heuristic Bias, Cognitive Heuristic Bias, Investors, Investment Activities publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/MARISSA__PUTRIA.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/387 firstpage 469 lastpage 474 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 76 Volume 22 authors Marissa Putria, Cipto Wardoyo, Diana Tien Irafahmi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Recognition Heuristic Bias and Cognitive Heuristic In Investment Activities Creator An entity primarily responsible for making the resource Marissa Putria, Cipto Wardoyo, Diana Tien Irafahmi https://mail.insyma.org/proceedings/files/original/articles/Evan Devian Permana Saputra RAdjeng Mariana Febrianti _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Proposal for the Implementation of a Performance Evaluation System Using the Balanced Scorecard Method at the Jelegong Village Office Author #1 Evan Devian Permana Saputra Author #2 R.Adjeng Mariana Febrianti Abstract/Description Village government plays a strategic role in public service and regional development but faces challenges in implementing an effective performance evaluation system. Jelegong Village Office currently employs an administrative-based evaluation, which lacks a comprehensive performance assessment. This study proposes the implementation of the Balanced Scorecard (BSC) as a more structured and multidimensional performance evaluation system. Using a qualitative approach with case study methods and document analysis, the findings indicate that implementing BSC at the Jelegong Village Office enhances accountability, transparency, and governance effectiveness through four key perspectives: financial, community, internal processes, and learning and growth. This implementation enables more objective and data-driven performance measurement in resource management and public service improvement. However, challenges remain in technical aspects and human resource readiness, requiring a phased implementation strategy and continuous training. keywords a;b;c;d Balanced Scorecard, Performance Evaluation, Village Governance publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Evan Devian Permana Saputra RAdjeng Mariana Febrianti _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/386 firstpage 463 lastpage 468 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 75 Volume 22 authors Evan Devian Permana Saputra, R.Adjeng Mariana Febrianti Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proposal for the Implementation of a Performance Evaluation System Using the Balanced Scorecard Method at the Jelegong Village Office Creator An entity primarily responsible for making the resource Evan Devian Permana Saputra, R.Adjeng Mariana Febrianti https://mail.insyma.org/proceedings/files/original/articles/burhanuddin_jauhari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Profitability Under Pressure: Operational Efficiency and Credit Risk in Indonesian Banking Author #1 Erwin Saputra Author #2 Vierkury Metyopandi Author #3 Ery Sulistyorini Author #4 Ahmad Hussein Satrio Pambudi Author #5 Burhanuddin Jauhari Abstract/Description This study examines CAR, LDR, OEOI, NPL, and Total Assets in 37 private Indonesian banks using panel regression. Findings highlight that operational efficiency negatively impacts profitability (ROA). keywords a;b;c;d Bank profitability, ROA, operational efficiency, credit risk, private banks, Indonesia publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/burhanuddin_jauhari.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/385 firstpage 453 lastpage 462 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 74 Volume 22 authors Erwin Saputra, Vierkury Metyopandi, Ery Sulistyorini, Ahmad Hussein Satrio Pambudi, Burhanuddin Jauhari Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Profitability Under Pressure: Operational Efficiency and Credit Risk in Indonesian Banking Creator An entity primarily responsible for making the resource Erwin Saputra, Vierkury Metyopandi, Ery Sulistyorini, Ahmad Hussein Satrio Pambudi, Burhanuddin Jauhari https://mail.insyma.org/proceedings/files/original/articles/Nirwana.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Perspective Model of Alternative Tourist Behavior Author #1 Nirvana Abstract/Description The development of information technology affects all aspects of life. Especially in changing tourist behavior. The concept of tourist behavior is related to the behavior of tourist activities in tourist destinations. Tourist behavior is a study of units and decision-making processes involved in receiving, using and determining tourist products. The development of the economic sector in the service sector also has an influence on tourist behavior. Especially directed at the type of tourism product. Covering the service process for tourists that tends to the element of tourism services. Tourists do not only expect the existence of tourism products. But elements of service quality, social and psychological functions influence tourist behavior. keywords a;b;c;d Tourist, behavior, process, model. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Nirwana.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/384 firstpage 449 lastpage 452 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 73 Volume 22 authors Nirvana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Perspective Model of Alternative Tourist Behavior Creator An entity primarily responsible for making the resource Nirvana https://mail.insyma.org/proceedings/files/original/articles/Budi Eko Soetjipto Shafira Widya Ramadhanti _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Performance Management in Managing Permanent and Contract Workers: A Systematic Review Author #1 Budi Eko Soetjipto Author #2 Shafira Widya Ramadhanti Abstract/Description This study reviews 41 articles on performance management for permanent and contract workers using a Systematic Literature Review approach. It identifies trends, best practices, and challenges in inclusive performance strategies. keywords a;b;c;d Performance Management, Permanent Workers, Contract Workers, Systematic Literature Review, Human Resource Management publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Budi Eko Soetjipto Shafira Widya Ramadhanti _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/383 firstpage 441 lastpage 448 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 72 Volume 22 authors Budi Eko Soetjipto, Shafira Widya Ramadhanti Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Performance Management in Managing Permanent and Contract Workers: A Systematic Review Creator An entity primarily responsible for making the resource Budi Eko Soetjipto, Shafira Widya Ramadhanti https://mail.insyma.org/proceedings/files/original/articles/Khuzaini_khuzaini.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Performance Appraisal Satisfaction, Knowledge of Performance and Employee Performance: An Evidence Maps Author #1 Khuzaini Author #2 Zakky Zamrudi Author #3 Teguh Wicaksono Author #4 Syarifah Aulia Author #5 Decky. C. Kananto Lihu Abstract/Description This study explores how employee satisfaction with performance appraisals affects their work performance. Using a bibliometric approach, we analyzed research articles from Scopus to find patterns, key topics, and influential studies in this area. The results show four main themes: the role of workplace environment and mental health, the impact of stress, the influence of demographics and relationships at work, and the importance of leadership and feedback. Most studies are from healthcare and education sectors. The findings highlight the need for fair, supportive, and clear appraisal systems to improve employee motivation and performance. This research also points out gaps and suggests ways to improve future appraisal systems in various work settings. keywords a;b;c;d Performance appraisal, employee performance, feedback, workplace stress, Bibliometrics publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Khuzaini_khuzaini.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/382 firstpage 435 lastpage 440 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 71 Volume 22 authors Khuzaini, Zakky Zamrudi, Teguh Wicaksono, Syarifah Aulia, Decky. C. Kananto Lihu Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Performance Appraisal Satisfaction, Knowledge of Performance and Employee Performance: An Evidence Maps Creator An entity primarily responsible for making the resource Khuzaini, Zakky Zamrudi, Teguh Wicaksono, Syarifah Aulia, Decky. C. Kananto Lihu https://mail.insyma.org/proceedings/files/original/articles/Werner_R_Murhadi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Ownership Structure and Dividend Policy in Indonesia Author #1 Natasya Elva Nabila Author #2 Werner R. Murhadi Author #3 Liliana Inggrit W Abstract/Description The purpose of this study is to examine how ownership structure affects dividend policy. Using 278 non-financial firms that have been listed on the Indonesia Stock Exchange for the past five years, this quantitative study examines the impact of ownership structure on dividend policy using multiple linear regression tests. The Signaling Theory and the Agency Theory are related theories. According to the findings, the dividend policy had a significant positive relationship with debt and profitability, a negative but negligible relationship with managerial ownership and company growth, and a negligible positive relationship with institutional ownership firm size. On the other hand, dividend policy and firm age were significantly correlated negatively. keywords a;b;c;d Dividend Policy, Signalling Theory, Agency Theory, Ownership Structure publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Werner_R_Murhadi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/381 firstpage 429 lastpage 434 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 70 Volume 22 authors Natasya Elva Nabila, Werner R. Murhadi, Liliana Inggrit W Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Ownership Structure and Dividend Policy in Indonesia Creator An entity primarily responsible for making the resource Natasya Elva Nabila, Werner R. Murhadi, Liliana Inggrit W https://mail.insyma.org/proceedings/files/original/articles/Yie Ke Feliana Aurelia Angelina.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Ownership Structure and Corporate Sustainability Performance: Empirical Evidence from Indonesian Listed Banking Firms Author #1 Yie Ke Feliana Author #2 Aurelia Angelina Abstract/Description This study aims to obtain empirical evidence regarding social responsibility performance influenced by ownership structure, as well as to find out whether financial distress conditions make company managers change the direction of decisions related to sustainability activities. This study uses data on banking industry business entities listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. Sustainability performance is proxied using information disclosure regarding sustainability activities. The research sample was then processed using panel data regression. The results showed that institutional, family, managerial, and foreign ownership were found to improve sustainability performance, while government ownership was found to have no effect. Sustainability performance is found to increase in companies that are classified as healthy. The health financial condition of a company is also found to affect the effect of ownership structure on sustainability performance. keywords a;b;c;d Corporate Sustainability, Ownership Structure, Financial Distress, Banking Industry publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Yie Ke Feliana Aurelia Angelina.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/380 firstpage 419 lastpage 428 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 69 Volume 22 authors Yie Ke Feliana, Aurelia Angelina Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Ownership Structure and Corporate Sustainability Performance: Empirical Evidence from Indonesian Listed Banking Firms Creator An entity primarily responsible for making the resource Yie Ke Feliana,Aurelia Angelina https://mail.insyma.org/proceedings/files/original/articles/Nasikh.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Model of Agricultural Land Resource Management in Bhakti Alam Agrotourism Pasuruan Regency East Java Province Indonesia Author #1 Nasikh Author #2 Sugeng Hadi Utomo Abstract/Description This study aims to analyze the model of agricultural land resource management in Bhakti Alam Agrotourism, Pasuruan Regency, East Java and increase the value of sustainable economic resources. This research was conducted in Pasuruan Regency, East Java. This study uses a qualitative descriptive approach to obtain data related to ecotourism development, agricultural land resource economic management, and community empowerment. The data collection procedure is done by conducting a field observation, interview with selected informants, and documentation of pictures and other supporting documents. The research finding shows that agricultural land resource management in Bhakti Alam Agrotourism, Pasuruan Regency is a form of attempt to empower the community, particularly in terms of economic aspect. Thus, the existence of Bhakti Alam Agrotourism (Agrowisata Bhakti Alam Indonesian version) can help improve the community’s economic condition because they have opportunities to open new businesses, such as hotel, online transport service (called ojek online), and restaurant. Farmers take advantage of agricultural crops bought by tourist visitors. keywords a;b;c;d agricultural land, resource economic management, community empowerment, welfare economics publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Nasikh.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/379 firstpage 411 lastpage 418 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 68 Volume 22 authors Nasikh, Sugeng Hadi Utomo Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Model of Agricultural Land Resource Management in Bhakti Alam Agrotourism Pasuruan Regency East Java Province Indonesia Creator An entity primarily responsible for making the resource Nasikh, Sugeng Hadi Utomo https://mail.insyma.org/proceedings/files/original/articles/Akhmad_Mauludin_Fajar.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing Author #1 Akhmad Mauludin Fajar Author #2 Ahmad Rifani Author #3 Raden Roro Yulianti Prihatiningrum Author #4 Sudirwo Abstract/Description This research analyzes how brand ambassadors and content marketing influence consumer purchase decisions for Mobile Legends Diamond in Banjarmasin. The study employs a quantitative approach using multiple regression. keywords a;b;c;d Brand Ambassador, Content Marketing, Purchasing Decisions, Mobile Legend, Marketing publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Akhmad_Mauludin_Fajar.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/378 firstpage 404 lastpage 410 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 67 Volume 22 authors Akhmad Mauludin Fajar, Ahmad Rifani, Raden Roro Yulianti Prihatiningrum, Sudirwo Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Mobile Legend Diamond Purchase Decision: Brand Ambassador and Content Marketing Creator An entity primarily responsible for making the resource Akhmad Mauludin Fajar, Ahmad Rifani, Raden Roro Yulianti Prihatiningrum, Sudirwo https://mail.insyma.org/proceedings/files/original/articles/zakky_zamrudi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Mind Meets Machine: A Scientometric Exploration of the Cognitive Frontier in Generative AI Author #1 Zakky Zamrudi Author #2 Teguh Wicaksono Author #3 Ervica Zamilah Author #4 Suci Norzakia Author #5 Mardiana Abstract/Description This study explores how generative artificial intelligence (GenAI) affects users’ thinking and learning by analyzing research trends from 2016 to 2025 using bibliometric methods. Based on 302 academic papers, it shows how early research focused on technical aspects like deep learning and chatbots, while recent studies (especially in 2025) highlight more human-centered topics such as creativity, decision-making, and language understanding. The findings group the research into four main themes: AI in education, medical training, cognitive science, and decision-making. The study concludes that GenAI is becoming more connected to how people think, learn, and use language, offering guidance for future research and educational practices. keywords a;b;c;d Generative AI, Cognitive Knowledge, AI in Education, Human-AI Interaction, Research Trends publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/zakky_zamrudi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/377 firstpage 397 lastpage 403 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 66 Volume 22 authors Zakky Zamrudi, Teguh Wicaksono, Ervica Zamilah, Suci Norzakia, Mardiana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Mind Meets Machine: A Scientometric Exploration of the Cognitive Frontier in Generative AI Creator An entity primarily responsible for making the resource Zakky Zamrudi, Teguh Wicaksono, Ervica Zamilah, Suci Norzakia, Mardiana https://mail.insyma.org/proceedings/files/original/articles/Aditya Kristianto Gozali Anna Nur Faidah Akhmad Supriyanto Sudirwo _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Martapura Beads MSME Performance: Product Innovation and Market Orientation Author #1 Aditya Kristianto Gozali Author #2 Anna Nur Faidah Author #3 Akhmad Supriyanto Author #4 Sudirwo Abstract/Description This study analyzes how product innovation and market orientation impact MSME performance in East Martapura's bead craft industry. Using a quantitative approach with multiple linear regression, the research highlights the positive effect of innovation and mixed results for market orientation. keywords a;b;c;d MSMEs, product innovation, market orientation, MSME performance, bead crafts publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Aditya Kristianto Gozali Anna Nur Faidah Akhmad Supriyanto Sudirwo _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/376 firstpage 390 lastpage 396 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 65 Volume 22 authors Aditya Kristianto Gozali, Anna Nur Faidah, Akhmad Supriyanto, Sudirwo Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Martapura Beads MSME Performance: Product Innovation and Market Orientation Creator An entity primarily responsible for making the resource Aditya Kristianto Gozali, Anna Nur Faidah, Akhmad Supriyanto, Sudirwo https://mail.insyma.org/proceedings/files/original/articles/Rizkyta_Julfikaneu_Dwitami.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Marketing Strategy in the Development of Aesthetic Clinic Services (Case Study of Elty Aesthetic Clinic Jakarta) Author #1 Rizkyta Julfikaneu Author #2 Maya Malinda Abstract/Description Aesthetic services in Indonesia has experienced significant growth especially in Jakarta. Most people want to improve their physical appearance because increasingly awareness of aesthetic service. To enhance customer satisfaction, business management must implement marketing strategies such as Segmenting, Targeting, and Positioning (STP) to reach the target market. This study was conducted using a qualitative descriptive approach. The informants in this research were individuals considered to have the most knowledge about marketing activities at Elty Aesthetic Clinic, including the CEO, doctor, supervisor, and customer service representatives. Data collection methods involved interviews and secondary data, such as medical records. This study results indicate the implementation of the STP strategy at Elty Aesthetic Clinic based on segmentation divided on geographic, demographic, and psychographic factors. The clinic primarily targets women, middle-aged adults aged 36 to 55 years, residing in Kelapa Gading North Jakarta who are interested in aesthetic treatments focused on maintaining a youthful appearance and signs of aging. Elty Aesthetic Clinic’s target market consists of customers with a middle to upper-middle economic level, seeking premium,complex, and non-invasive treatment procedures. Elty Aesthetic Clinic positions itself as a provider of non-invasive treatments that are less painful, have minimal downtime, and utilize the latest technology. This study provides valuable insights for aesthetic business practitioners in designing more effective STP-based marketing strategies. keywords a;b;c;d Aesthetic, Clinic, Marketing, Services publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Rizkyta_Julfikaneu_Dwitami.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/375 firstpage 384 lastpage 389 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 64 Volume 22 authors Rizkyta Julfikaneu, Maya Malinda Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Strategy in the Development of Aesthetic Clinic Services (Case Study of Elty Aesthetic Clinic Jakarta) Creator An entity primarily responsible for making the resource Rizkyta Julfikaneu, Maya Malinda https://mail.insyma.org/proceedings/files/original/articles/Cecep_Supriadi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Mapping the Sales Characteristics of Cooking Oil in Indonesia Using Biplot Analysis Author #1 Cecep Supriadi Author #2 Dede Hertina Abstract/Description This study uses biplot analysis to map sales characteristics of 10 popular cooking oil brands in Indonesia based on retail sales data from 2021–2022. keywords a;b;c;d Biplot Analysis, Cooking Oil, Marketing Strategy, Product Sales publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Cecep_Supriadi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/374 firstpage 377 lastpage 383 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 63 Volume 22 authors Cecep Supriadi, Dede Hertina Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Mapping the Sales Characteristics of Cooking Oil in Indonesia Using Biplot Analysis Creator An entity primarily responsible for making the resource Cecep Supriadi, Dede Hertina https://mail.insyma.org/proceedings/files/original/articles/Andri__Rianawati.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Mapping the Blue Economy: Trends and Themes Through Bibliometric Analysis Author #1 Andri Rianawati Author #2 Jessica Hermawan Author #3 Joshua Oktavianus Abstract/Description Using VOSViewer, this study analyzes publication trends in blue economy research, revealing key themes and geographic authorship distributions since 2000. keywords a;b;c;d Blue economy, Sustainable development, Marine industry, Bibliometric, Systematic literature publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Andri__Rianawati.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/373 firstpage 370 lastpage 376 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 62 Volume 22 authors Andri Rianawati, Jessica Hermawan, Joshua Oktavianus Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Mapping the Blue Economy: Trends and Themes Through Bibliometric Analysis Creator An entity primarily responsible for making the resource Andri Rianawati, Jessica Hermawan, Joshua Oktavianus https://mail.insyma.org/proceedings/files/original/articles/Maranatha_Wijayaningtyas.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Leveraging AI to Build Competitive Advantage in Finance Industries: Lessons for Green Construction Project Management Author #1 Maranatha Wijayaningtyas Author #2 Kukuh Lukiyanto Author #3 Afifatus Subehi Author #4 Trisna Seftiana Abstract/Description Technological developments have a significant impact, including the application of artificial intelligence (AI), which then changes competitive strategies in various sectors, especially finance and construction services. Employing data-driven systems, artificial intelligence (AI) has transformed the competitive strategy of the financial industry, empowering companies to enhance efficiency, agility, and decision-making. This paper investigates the possibility of using AI skills acquired in finance in the Indonesian green building industry, which struggles to control project budgets, expenses, and sustainability performance. Expert interviews with Surabaya and Jakarta practitioners from financial institutions and green building companies using a qualitative descriptive approach. The results show how artificial intelligence governance models, automated decision systems, and predictive analytics in finance might... keywords a;b;c;d Artificial Intelligence, Green Construction, Financial Industry, Project Management, Competitive Advantage publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Maranatha_Wijayaningtyas.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/372 firstpage 364 lastpage 369 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 61 Volume 22 authors Maranatha Wijayaningtyas, Kukuh Lukiyanto, Afifatus Subehi, Trisna Seftiana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Leveraging AI to Build Competitive Advantage in Finance Industries: Lessons for Green Construction Project Management Creator An entity primarily responsible for making the resource Maranatha Wijayaningtyas, Kukuh Lukiyanto, Afifatus Subehi, Trisna Seftiana https://mail.insyma.org/proceedings/files/original/articles/Vina Dwi Mercuri Nurul Hermina.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Job Crafting and Job Design: Which Has the Greatest Influence on Job Performance? Author #1 Vina Dwi Mercuri Author #2 Nurul Hermina Abstract/Description This study aims to determine which has the greatest influence on job performance, job crafting or job design. Data collection was conducted by distributing questionnaires to employees at the Bank. Quantitative research methods, using multiple linear regression analysis and hypothesis testing, were used to see the magnitude of the influence of job crafting and job design in influencing job performance. The outcomes of this study will provide an overview of how job crafting and job design can influence job performance. keywords a;b;c;d Job Crafting, Job Design, Job Performance publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Vina Dwi Mercuri Nurul Hermina.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/371 firstpage 359 lastpage 363 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 60 Volume 22 authors Vina Dwi Mercuri, Nurul Hermina Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Job Crafting and Job Design: Which Has the Greatest Influence on Job Performance? Creator An entity primarily responsible for making the resource Vina Dwi Mercuri, Nurul Hermina https://mail.insyma.org/proceedings/files/original/articles/Cliff_Kohardinata.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Is P2P Lending a Complement or Substitute? Author #1 Cliff Kohardinata Abstract/Description This study examines whether peer-to-peer (P2P) lending functions as a complement or a substitute for traditional MSME bank credit in Indonesia, using disruptive innovation and consumer theory. Results show a complementary role in Java but not significant outside Java, suggesting potential to enhance financial inclusion. keywords a;b;c;d P2P lending, MSME Credit, Bank, Complementary publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Cliff_Kohardinata.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/370 firstpage 353 lastpage 358 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 59 Volume 22 authors Cliff Kohardinata Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Is P2P Lending a Complement or Substitute? Creator An entity primarily responsible for making the resource Cliff Kohardinata https://mail.insyma.org/proceedings/files/original/articles/Fahrul_Riza.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Investor Trust in Robo-Advisors: The Impact of Perceived Risk, Control, and AI Predictive Capability Author #1 Fahrul Riza Author #2 Yuli Kartika Dewi Author #3 Yoseva Maria Pujirahayu Sumaji Author #4 Teofilus Author #5 Luh Karenina Savitri Masna Abstract/Description This research investigates how perceived risks to data security and perceived control influence investors' trust in robo-advisors, as well as the impact of this trust on their adoption decisions. It also examined the moderating effect of the predictive advantage of machine learning. Employing a quantitative analysis method with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were gathered from investors who are familiar with robo-advisors. The results indicate that perceived data security risk diminishes trust, whereas perceived control enhances trust. However, trust alone does not directly result in adoption, implying that other elements such as ease of use and economic benefits might be influential. The predictive advantage of machine learning enhances the link between trust and adoption but does not directly affect adoption decisions. Providers of robo-advisors should focus on improving algorithm transparency, bolstering data security systems, and offering features that enhance users' perceived control. Effective communication AI's predictive advantages of AI is also essential for building investor trust and alleviating security concerns. keywords a;b;c;d Perceived Risk, Perceived Control, AI Predictive Capability, Investor Trust, Robo-Advisors publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Fahrul_Riza.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/369 firstpage 345 lastpage 352 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 58 Volume 22 authors Fahrul Riza, Yuli Kartika Dewi, Yoseva Maria Pujirahayu Sumaji, Teofilus, Luh Karenina Savitri Masna Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Investor Trust in Robo-Advisors: The Impact of Perceived Risk, Control, and AI Predictive Capability Creator An entity primarily responsible for making the resource Fahrul Riza, Yuli Kartika Dewi, Yoseva Maria Pujirahayu Sumaji, Teofilus, Luh Karenina Savitri Masna https://mail.insyma.org/proceedings/files/original/articles/Luthfi_Nur_Alifah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Integrating Technology: A Catalyst for The Advancement of Business Education InsightsA Study Systematic Literature Review Author #1 Luthfi Nur Alifah Author #2 Sari Ayu Imaniyah Author #3 Ludi Wishnu Wardana Abstract/Description The goal of the systematic literature review (SLR) article on technology integration in enhancing business education insight is to discuss how technology shapes personal business insights and how new technology is used in business education and economic development. The Elsevier and Emerald Publishing databases are the sources of the library research technique used to write a systematic literature review (SLR) paper. SLR analysis uses the PRISMA method to find relevant articles according to the research objectives. The results of this study found that new technology helps individuals develop data analysis skills, business decision making, and the ability to adapt to today's business world. The implications of this study for business education curriculum to adapt to the demands of an increasingly digital business world. keywords a;b;c;d Technology integration, business education insights, new technologies publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Luthfi_Nur_Alifah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/368 firstpage 338 lastpage 344 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 57 Volume 22 authors Luthfi Nur Alifah, Sari Ayu Imaniyah, Ludi Wishnu Wardana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Integrating Technology: A Catalyst for The Advancement of Business Education InsightsA Study Systematic Literature Review Creator An entity primarily responsible for making the resource Luthfi Nur Alifah, Sari Ayu Imaniyah, Ludi Wishnu Wardana https://mail.insyma.org/proceedings/files/original/articles/Sari_Ayu__Imaniyah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Integrating Technology: A Catalyst for the Advancement of Business Education Insights (A Study Systematic Literature Review) Author #1 Luthfi Nur Alifah Author #2 Sari Ayu Imaniyah Author #3 Ludi Wishnu Wardana Abstract/Description The goal of the systematic literature review (SLR) article on technology integration in enhancing business education insight is to discuss how technology shapes personal business insights and how new technology is used in business education and economic development. The Elsevier and Emerald Publishing databases are the sources of the library research technique used to write a systematic literature review (SLR) paper. SLR analysis uses the PRISMA method to find relevant articles according to the research objectives. The results of this study found that new technology helps individuals develop data analysis skills, business decision making, and the ability to adapt to today's business world. The implications of this study for business education curriculum to adapt to the demands of an increasingly digital business world. keywords a;b;c;d Technology Integration, Business Education Insights, New Technologies publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Sari_Ayu__Imaniyah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/367 firstpage 331 lastpage 337 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 56 Volume 22 authors Luthfi Nur Alifah, Sari Ayu Imaniyah, Ludi Wishnu Wardana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Integrating Technology: A Catalyst for the Advancement of Business Education Insights (A Study Systematic Literature Review) Creator An entity primarily responsible for making the resource Luthfi Nur Alifah, Sari Ayu Imaniyah, Ludi Wishnu Wardana https://mail.insyma.org/proceedings/files/original/articles/Muhammad Rifqi Aldira.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Impact of Governance, Profitability and Size Firm on Firm Value in The Jakarta Islamic Index Author #1 Muhammad Rifqi Aldira Author #2 Muhammad Bayu Aji Sumantri Abstract/Description This research investigates how institutional ownership, the presence of independent board of commissioners, profitability and company size influence on firm value (case study on Jakarta Islamic index companies listed on the Indonesian stock exchange for the 2019-2023 period). This research employs a descriptive method within a quantitative framework. The data analysis technique used in this research is panel data regression analysis using Eviews 13 software. The sampling technique used purposive sampling with samples of as many as 105 JII index companies during the observation period from 2019-2023. The result of the analysis indicate that institutional ownership does not influence firm value and the independent board of commissioner also shows no significant impact. The results of data analysis indicate that institutional ownership does not influence firm value, and the independent board of commissioners also shows no significant impact. However, profitability and company size both have a positive effect on the firm value of companies listed in the Jakarta Islamic Index (JII) on the Indonesia Stock Exchange during the 2019–2023 period. keywords a;b;c;d Institutional Ownership, Independent Board of Commissioners, Profitability, Company Size, and Company Value. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Muhammad Rifqi Aldira.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/366 firstpage 326 lastpage 330 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 55 Volume 22 authors Muhammad Rifqi Aldira, Muhammad Bayu Aji Sumantri Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Impact of Governance, Profitability and Size Firm on Firm Value in The Jakarta Islamic Index Creator An entity primarily responsible for making the resource Muhammad Rifqi Aldira, Muhammad Bayu Aji Sumantri https://mail.insyma.org/proceedings/files/original/articles/Dwi__Rochmawati.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title How Cognitive Biases Drive Investment Behavior: Analyzing Indonesian Investors' Financial Choice Author #1 Imawati Yousida Author #2 Rumaizah Author #3 Dwi Rochmawati Abstract/Description The paper explores how disposition bias, representativeness bias, and anchoring bias affect investment decision-making among Indonesian investors using quantitative methods and SPSS analysis. keywords a;b;c;d Investment Decision-Making, Disposition Bias, Representativeness Bias, Anchoring Bias, Indonesian Investors publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Dwi__Rochmawati.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/365 firstpage 321 lastpage 325 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 54 Volume 22 authors Imawati Yousida, Rumaizah, Dwi Rochmawati Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource How Cognitive Biases Drive Investment Behavior: Analyzing Indonesian Investors' Financial Choice Creator An entity primarily responsible for making the resource Imawati Yousida, Rumaizah, Dwi Rochmawati https://mail.insyma.org/proceedings/files/original/articles/Muhammmad_Mawahib__Ahmadi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Herding Behavior and Risk Perception: Psychological Determinants of Investment Choices in Emerging Markets Author #1 Tina Lestari Author #2 Le Hoai Nam Author #3 Muhammmad Mawahib Ahmadi Abstract/Description This research investigates the influence of behavioral factors—overconfidence, risk aversion, and herding behavior—on investment decision-making. Anchored in the principles of behavioral finance, the study emphasizes the psychological underpinnings that drive financial behavior beyond traditional rational models. Using a quantitative approach with a sample of 110 investors in Indonesia, the findings reveal that herding behavior exerts the strongest positive impact on investment decisions, highlighting the pivotal role of social influence in financial markets. Risk aversion also significantly shapes investment choices, indicating that investors with a higher tendency to avoid risk prefer more secure and stable assets. Meanwhile, overconfidence, though positively associated with investment decision-making, demonstrates a comparatively smaller effect. These results underscore the necessity for interventions aimed at improving investors' critical thinking and reducing susceptibility to cognitive and emotional biases. The study contributes to the growing body of literature on behavioral finance by offering empirical evidence on how individual psychological traits affect investment behavior in emerging markets. Future research is encouraged to expand the model by incorporating variables such as financial literacy, emotional intelligence, and market sentiment keywords a;b;c;d Behavioral Finance; Investment Decision-Making; Overconfidence; Risk Aversion; Herding Behavior publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Muhammmad_Mawahib__Ahmadi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/364 firstpage 315 lastpage 320 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 53 Volume 22 authors Tina Lestari, Le Hoai Nam, Muhammmad Mawahib Ahmadi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Herding Behavior and Risk Perception: Psychological Determinants of Investment Choices in Emerging Markets Creator An entity primarily responsible for making the resource Tina Lestari, Le Hoai Nam, Muhammmad Mawahib Ahmadi https://mail.insyma.org/proceedings/files/original/articles/Adhika_Putra_Wicaksono.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Hazard Analysis and Critical Control Points (HACCP) System at Five Star Hotel: A Case Study of XYZ Hotel at Surabaya Author #1 Yonathan Setiapanca Piktono Author #2 Fitri Novika Author #3 Adhika Putra Wicaksono Abstract/Description This study aims to analyze the implementation of the Hazard Analysis and Critical Control Points (HACCP) system in the Receiving Division of a five-star hotel in Surabaya. As food safety is a fundamental component of service quality, especially in the hospitality industry, the HACCP system offers a structured preventive approach to identifying and controlling food-related hazards. The research highlights the steps taken by the Receiving team in hazard identification, establishing critical control points, setting critical limits, monitoring processes, and implementing corrective actions. The study also identifies limitations faced by the hotel, particularly in manpower and technical capacity for hazard detection, which may affect the consistency of HACCP implementation. This paper concludes that while the system is largely implemented effectively, certain improvements are necessary to ensure full compliance and maintain premium service standards. keywords a;b;c;d HACCP, food safety, receiving division, critical control points, hotel industry publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Adhika_Putra_Wicaksono.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/363 firstpage 309 lastpage 314 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 52 Volume 22 authors Yonathan Setiapanca Piktono, Fitri Novika, Adhika Putra Wicaksono Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Hazard Analysis and Critical Control Points (HACCP) System at Five Star Hotel: A Case Study of XYZ Hotel at Surabaya Creator An entity primarily responsible for making the resource Yonathan Setiapanca Piktono, Fitri Novika, Adhika Putra Wicaksono https://mail.insyma.org/proceedings/files/original/articles/Aditya_Budi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Gen Z Consumers' Perception of Sustainability, Cleanliness, and Interest in Buying Digital Thrift Products Author #1 Aditya Budi Krisnanto Author #2 Priana Indarti Abstract/Description This paper investigates Gen Z's perception of sustainability and hygiene in digital thrift products and how these perceptions influence their buying interest. Findings indicate that while sustainability resonates strongly, hygiene concerns remain a barrier. keywords a;b;c;d Thrift Product, Perceived Sustainability, Perceived Hygiene, Digital Thrifting publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Aditya_Budi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/362 firstpage 303 lastpage 308 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 51 Volume 22 authors Aditya Budi Krisnanto, Priana Indarti Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Gen Z Consumers' Perception of Sustainability, Cleanliness, and Interest in Buying Digital Thrift Products Creator An entity primarily responsible for making the resource Aditya Budi Krisnanto, Priana Indarti https://mail.insyma.org/proceedings/files/original/articles/Bobby_Ardiansyahmiraja.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title From Scroll to Stay: A Literature Mapping of Short Video Platforms in Hospitality Author #1 Bobby Ardiansyahmiraja Author #2 Jun Kajee Abstract/Description This bibliometric study maps the role of short video platforms (TikTok, Reels) in hospitality literature, highlighting trends such as influencer marketing and brand perception. Findings emphasize the growing influence of SVPs on booking behavior. keywords a;b;c;d Short video platforms (SVP), TikTok, Instagram Reels, Hospitality Trends publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Bobby_Ardiansyahmiraja.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/361 firstpage 298 lastpage 302 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 50 Volume 22 authors Bobby Ardiansyahmiraja, Jun Kajee Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource From Scroll to Stay: A Literature Mapping of Short Video Platforms in Hospitality Creator An entity primarily responsible for making the resource Bobby Ardiansyahmiraja, Jun Kajee https://mail.insyma.org/proceedings/files/original/articles/Prof._Dr._Ch._Whidya_Utami.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title From Green Brands to Marketing Gains: Exploring Eco-Brand Resonance Capability in Indonesian Handicraft SMEs Author #1 Christina Whidya Utami Author #2 Andrea Gideon Author #3 Rismawati Sitepu Abstract/Description This study aims to analyze the role of eco-brand resonance capability in improving the marketing performance of small and medium enterprises (SMEs) in the Indonesian handicraft industry. As consumer awareness of sustainability increases, environmentally-based marketing strategies are becoming increasingly important for companies to maintain competitiveness. This study uses a quantitative approach involving 112 SME owners in the handicraft sector. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to evaluate the relationship between eco-brand resonance capability and marketing performance.The results show that eco-brand resonance capability plays a significant role in improving marketing performance through consumer loyalty and positive perceptions of environmentally friendly brands.. The implications of this study indicate that SMEs that invest in eco-brand resonance strategies can gain sustainable competitive advantages, increase customer loyalty, and strengthen brand position in the market. Therefore, a sustainability-based approach is not only a marketing strategy but also a long-term investment in sustainable business growth andcontributes to the strategic management and sustainable marketing literature and offers a new model that combines dynamic capability and resource advantage theories. keywords a;b;c;d eco-brand resonance capability, marketing performance, handicraft SMEs, sustainability, Indonesia, dynamic capability and resource advantage. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Prof._Dr._Ch._Whidya_Utami.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/360 firstpage 291 lastpage 297 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 49 Volume 22 authors Christina Whidya Utami, Andrea Gideon, Rismawati Sitepu Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource From Green Brands to Marketing Gains: Exploring Eco-Brand Resonance Capability in Indonesian Handicraft SMEs Creator An entity primarily responsible for making the resource Christina Whidya Utami, Andrea Gideon, Rismawati Sitepu https://mail.insyma.org/proceedings/files/original/articles/faizal_Hadi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Financial Literacy and Lifestyle Among Employees of PT. Karang Wangkal Perkasa (KWP) Weda, Central Halmahera Regency Author #1 Jesiska Anjelia Walintuka Author #2 Filus Raraga Author #3 Novriani M. Wangka Author #4 Faizal Susilo Hadi Abstract/Description Financial literacy refers to an individual's understanding and knowledge of various aspects of finance, including financial management. Effective financial management entails making wise decisions and maintaining discipline in handling financial resources. This study aims to assess the level of financial literacy among employees and their lifestyle choices regarding income usage, particularly among employees at PT. Karang Wangkal Perkasa (KWP). The study employed a qualitative method with a descriptive approach. Informants consisted of 10 employees aged 20-30 years, each with more than three years of working experience. Data collection techniques included observation, interviews, and documentation, while data analysis involved data reduction, presentation, and conclusion drawing. The findings indicate that although the 10 informants possessed a basic understanding of financial literacy, they demonstrated weaknesses in financial management, influenced by family background and education. Employees at PT. Karang Wangkal Perkasa predominantly spent their finances on daily consumption needs such as food and beverages, with varying lifestyle priorities. keywords a;b;c;d Financial Literacy, Lifestyle, Financial Management, Employees publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/faizal_Hadi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/359 firstpage 286 lastpage 290 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 48 Volume 22 authors Jesiska Anjelia Walintuka, Filus Raraga, Novriani M. Wangka, Faizal Susilo Hadi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Financial Literacy and Lifestyle Among Employees of PT. Karang Wangkal Perkasa (KWP) Weda, Central Halmahera Regency Creator An entity primarily responsible for making the resource Jesiska Anjelia Walintuka, Filus Raraga, Novriani M. Wangka, Faizal Susilo Hadi https://mail.insyma.org/proceedings/files/original/articles/Titin_titin.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Financial Feasibility Analysis of Using Fish Drying System to Improve the Efficiency of Salted Fish Production with the Hybrid Method Author #1 Titin Titin Author #2 Izza Nur Abadiyah Author #3 Rivatul Ridho Elvierani Abstract/Description Increasing efficiency in the salted fish manufacturing process is a challenge that needs to be overcome in order to support the sustainability of the fisheries industry. This study aims to analyze the financial feasibility of using a hybrid-based fish drying system as an innovative solution to optimize the drying process. The hybrid approach integrates traditional and modern technologies that can improve time efficiency, product quality, and reduce operational costs. The research method includes technical aspect evaluation, cost and benefit analysis, and measurement of economic impact on business actors. The results of the study indicate that this system has significant potential in improving the efficiency and profitability of small and medium enterprises in the salted fish processing sector, with a profitable cost benefit ratio. These findings are expected to be the basis for the wider application of hybrid technology in the fish processing industry, while supporting the development of the local economy. The dryer can prevent dust, dirt, and flies from sticking to fish. Drying fish using a solar dryer can speed up the drying time by up to 4 hours compared to traditional drying (Hantoro, et al., 2018). requires a high initial investment for the community. This study is to help the community consider investing in fish drying equipment in terms of financial feasibility with the criteria of Break Even Point (BEP), Net Present Value (NPV), Payback Period (PP), and Incremental Rate of Return (IRR). The data collection method for this study is a literature study and field observation, to determine the design of the fish drying equipment, drying time, and the percentage of water content reduction in fish, by collecting information on investment costs, production costs, variable costs, fixed costs, labor costs. The sample in this study were Small and Medium Enterprises and those responsible for salted fish production. From the results of the calculation of the breakeven value/Break Event Point quantity (Q) and price (P), the results were 647.83 kg or Rp36,677,792. The use of a fish drying system with a hybrid method is feasible to implement because the NPV is more than 0. In addition, the B/C ratio is more than 1, the PP result is one year and four months and the IRR obtained is 6%, meaning that the decision on the financial feasibility analysis in using a salted fish drying system with a hybrid method is feasible to be implemented to increase the efficiency of salted fish production in the Brondong Paciran Lamongan area. keywords a;b;c;d Financial Feasibility, Drying equipment system, Production efficiency, Hybrid Method publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Titin_titin.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/358 firstpage 279 lastpage 285 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 47 Volume 22 authors Titin Titin, Izza Nur Abadiyah, Rivatul Ridho Elvierani Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Financial Feasibility Analysis of Using Fish Drying System to Improve the Efficiency of Salted Fish Production with the Hybrid Method Creator An entity primarily responsible for making the resource Titin Titin, Izza Nur Abadiyah, Rivatul Ridho Elvierani https://mail.insyma.org/proceedings/files/original/articles/Gusti Dian Wirani Dalem.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Feasibility Study of Business Development on Former Land Owned by PT G in East Java Author #1 Gusti Dian Wirani Dalem Abstract/Description PT R, one of the State-Owned Enterprises in Java, has operated in industrial area management and development for over forty years. With its considerable experience, the company has become one of Indonesia's best industrial areas. Despite receiving this recognition, PT R strives to enhance its business by creating a new development plan for a Warehouse and shophouse area called Business Park. The plan is to establish this Business Park on one of the former lands owned by PT G, located in East Java. The primary purpose of this research is to assess the business feasibility of the Business Park from both marketing and technical perspectives. Eventually, this feasibility study can assist PT R in deciding whether to move forward with this project. The methodology used in this research includes conducting a market needs analysis and a technical analysis. A SWOT analysis will be employed for the market analysis, while the technical analysis will be based on field conditions and the potential for future land development. The analysis results indicate that PT R has several potential advantages stemming from the growth of the e-commerce industry, the expansion of the manufacturing industry, the increase in the logistics industry, the strategic locati... keywords a;b;c;d Business Feasibility, Business Park, SWOT Analysis, Marketing Analysis, Technical Analysis publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Gusti Dian Wirani Dalem.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/357 firstpage 274 lastpage 278 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 46 Volume 22 authors Gusti Dian Wirani Dalem Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Feasibility Study of Business Development on Former Land Owned by PT G in East Java Creator An entity primarily responsible for making the resource Gusti Dian Wirani Dalem https://mail.insyma.org/proceedings/files/original/articles/Sukarsih_Sukarsih.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Family Education on Business Succession (Systematic Literature Review Analysis) Author #1 Emilia Nur Cholifah Author #2 Sukarsih Author #3 Ludi Wishnu Wardana Abstract/Description Determining the significance of parental information transmitted to successors for company success is the goal of the systematic literature review (SLR) article on the importance of business education in business succession. The family provides education through a variety of educational patterns in addition to official schooling. Writing a systematic literature review (SLR) paper involves library research using data from the databases Elsevier, ProQuest, Emerald, and Google Scholar. All selected articles are reputable. The SLR analysis uses the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) method to find relevant articles in accordance with the research objectives. The results of the study found that effective business education involves aspects of leadership, communication, professional management, human values, and long-term development strategies. Business education like this can shape the next generation who have integrity, competence, and enthusiasm to continue the values of the family or parents in business. The implications of the study explain to families to design a structured education and training process for the next generation of business from an early age. keywords a;b;c;d Family Education, Business Succession, Literature Review publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Sukarsih_Sukarsih.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/356 firstpage 267 lastpage 273 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 45 Volume 22 authors Emilia Nur Cholifah, Sukarsih, Ludi Wishnu Wardana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Family Education on Business Succession (Systematic Literature Review Analysis) Creator An entity primarily responsible for making the resource Emilia Nur Cholifah, Sukarsih, Ludi Wishnu Wardana https://mail.insyma.org/proceedings/files/original/articles/Fanji_Hari_Suhendro.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Factors Determination of Service Dissatisfaction at PT XYZ Based on Negative Google Maps Reviews Using Topic Modeling Method (Latent Dirichlet Allocation) Author #1 Fanji Hari Suhendro Author #2 Yenny Maya Dora Abstract/Description This research aims to analyze the main topics underlying negative reviews of PT XYZ's laboratory & clinic services. The negative review data was manually collected and processed using the Latent Dirichlet Allocation (LDA) method. The analysis was conducted on 1129 negative reviews, revealing a dominance of topic 3 with a percentage of 88.57%, which focuses on the interaction between dentists and patients. The research results indicate that the friendliness of doctors and the availability of medicine at clinics are significant factors influencing user dissatisfaction. Furthermore, other identified topics also highlight aspects such as patient experiences in obtaining healthcare services, medical procedures, and negative experiences with doctors. This research provides insights into areas requiring improvement to enhance the quality of healthcare services. keywords a;b;c;d Topic modeling, user review, topic analysis. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Fanji_Hari_Suhendro.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/355 firstpage 262 lastpage 266 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 44 Volume 22 authors Fanji Hari Suhendro, Yenny Maya Dora Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors Determination of Service Dissatisfaction at PT XYZ Based on Negative Google Maps Reviews Using Topic Modeling Method (Latent Dirichlet Allocation) Creator An entity primarily responsible for making the resource Fanji Hari Suhendro, Yenny Maya Dora https://mail.insyma.org/proceedings/files/original/articles/Ira_Setyawati.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Exploring the Role of Employee Engagement in the Link Between Compensation, Work Environment, and Performance: A Systematic Literature Review Author #1 Ira Setyawati Author #2 Budi Eko Soetjipto Author #3 Ludi Wishnu Wardana Abstract/Description Employee performance is a critical factor in organizational success, influenced by various internal and external elements. Compensation and work environment are key determinants shaping employee motivation and productivity. However, the extent to which these factors impact performance may depend on employee engagement as a mediating variable. This study conducts a Systematic Literature Review (SLR) to explore the role of employee engagement in the relationship between compensation, work environment, and employee performance. This review synthesizes existing findings, identifies research gaps, and highlights theoretical and practical implications by analyzing peer-reviewed journal articles published in the last five years. The results indicate that competitive compensation and a conducive work environment significantly enhance employee engagement and performance. Moreover, employee engagement acts as a bridge that strengthens the impact of compensation and work environment on employee performance. This review contributes to the literature on human resource management by comprehensively understanding how organizations can leverage comp... keywords a;b;c;d Employee Engagement, Compensation, Work Environment, Employee Performance, Systematic Literature Review publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Ira_Setyawati.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/354 firstpage 254 lastpage 261 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 43 Volume 22 authors Ira Setyawati, Budi Eko Soetjipto, Ludi Wishnu Wardana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring the Role of Employee Engagement in the Link Between Compensation, Work Environment, and Performance: A Systematic Literature Review Creator An entity primarily responsible for making the resource Ira Setyawati, Budi Eko Soetjipto, Ludi Wishnu Wardana https://mail.insyma.org/proceedings/files/original/articles/Ernita_Dian_Puspasari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Exploring the Factors Shaping Purchase Intention and Their Impact on E-Commerce Purchase Decisions in Malang City Author #1 Ernita Dian Puspasari Author #2 Yogi Faikur Rahman Author #3 Fatmasari Endayani Author #4 Muhammad Rizki Firdaus Abstract/Description This study analyzes perceived risk, benefit, trust, and brand image in shaping purchase intentions and decisions in Malang’s e-commerce context using SEM-PLS. keywords a;b;c;d Brand Image, Perceived Benefits, Perceived Risk, Purchase Decision, Purchase Intention publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Ernita_Dian_Puspasari.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/353 firstpage 248 lastpage 253 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 42 Volume 22 authors Ernita Dian Puspasari, Yogi Faikur Rahman, Fatmasari Endayani, Muhammad Rizki Firdaus Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring the Factors Shaping Purchase Intention and Their Impact on E-Commerce Purchase Decisions in Malang City Creator An entity primarily responsible for making the resource Ernita Dian Puspasari, Yogi Faikur Rahman, Fatmasari Endayani, Muhammad Rizki Firdaus https://mail.insyma.org/proceedings/files/original/articles/Violieta Wicaksono Putri.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Examining the Rupiah Exchange Rate as a Mediator Between Export-Import and Economic Growth in Indonesia During the 2017-2024 Period Author #1 Violieta Wicaksono Putri Abstract/Description This study uses the Rupiah exchange rate as a mediating variable to examine how imports and exports affect Indonesia's economic growth. Using secondary data from 2017 to 2024, multiple linear regression and path analysis were the methodologies employed in this study. The findings demonstrated that imports had a positive but negligible impact on economic growth, whereas exports had a negative but negligible effect. Furthermore, there is no discernible impact of the rupiah exchange rate on economic growth, suggesting that exchange rate swings are not powerful enough to have a direct impact on the expansion of the national economy. Furthermore, as neither imports nor exports significantly affect the exchange rate, the path analysis's findings demonstrate that the rupiah exchange rate cannot mediate the relationship between imports and exports to economic growth. This result suggests that Indonesia's economic growth may be more significantly influenced by other variables, such as investment, monetary policy, and international economic stability. Therefore, to improve the efficiency of international commerce in fostering national economic growth, a more all-encompassing economic strategy is required. keywords a;b;c;d Export, Import, Exchange Rate, Economic Growth publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Violieta Wicaksono Putri.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/352 firstpage 242 lastpage 247 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 41 Volume 22 authors Violieta Wicaksono Putri Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Examining the Rupiah Exchange Rate as a Mediator Between Export-Import and Economic Growth in Indonesia During the 2017-2024 Period Creator An entity primarily responsible for making the resource Violieta Wicaksono Putri https://mail.insyma.org/proceedings/files/original/articles/Aminullah Assagaf Sukesi Bambang Raditya Purnomo Alvi Mulyaning Tyas Deria Moti Hutagalung Syarifa Yunindiah Lestari _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Estimating The Effect of Strategic Factors on Financial Distress: An Empirical Study of State-Owned Enterprises in Indonesia Author #1 Aminullah Assagaf Author #2 Sukesi Author #3 Bambang Raditya Purnomo Author #4 Alvi Mulyaning Tyas Author #5 Deria Moti Hutagalung Author #6 Syarifa Yunindiah Lestari Abstract/Description This empirical study examines how strategic financial variables impact financial distress in Indonesia's state-owned enterprises. The analysis incorporates marginal theory and contributes novel measurement insights. keywords a;b;c;d Financial distress, Financial management, Marginal approach publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Aminullah Assagaf Sukesi Bambang Raditya Purnomo Alvi Mulyaning Tyas Deria Moti Hutagalung Syarifa Yunindiah Lestari _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/351 firstpage 236 lastpage 241 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 40 Volume 22 authors Aminullah Assagaf, Sukesi, Bambang Raditya Purnomo, Alvi Mulyaning Tyas, Deria Moti Hutagalung, Syarifa Yunindiah Lestari Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Estimating The Effect of Strategic Factors on Financial Distress: An Empirical Study of State-Owned Enterprises in Indonesia Creator An entity primarily responsible for making the resource Aminullah Assagaf, Sukesi, Bambang Raditya Purnomo, Alvi Mulyaning Tyas, Deria Moti Hutagalung, Syarifa Yunindiah Lestari https://mail.insyma.org/proceedings/files/original/articles/elsye_tandelilin.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Entrepreneurship Education and Entrepreneurial Intention: The role of Human Capital as Mediator Author #1 Reynanda Adetia Silalahi Author #2 Elsye Tandelilin Author #3 Noviaty Kresna Darmasetiawan Abstract/Description This study analyzes the effect of entrepreneurship education on entrepreneurial intention with human capital as a mediator, emphasizing its positive impact among students at Universitas Surabaya using SEM. keywords a;b;c;d Entrepreneurship Education, Entrepreneurial Intention, Human Capital publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/elsye_tandelilin.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/350 firstpage 230 lastpage 235 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 39 Volume 22 authors Reynanda Adetia Silalahi, Elsye Tandelilin, Noviaty Kresna Darmasetiawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Entrepreneurship Education and Entrepreneurial Intention: The role of Human Capital as Mediator Creator An entity primarily responsible for making the resource Reynanda Adetia Silalahi, Elsye Tandelilin, Noviaty Kresna Darmasetiawan https://mail.insyma.org/proceedings/files/original/eb1e34829d6f7c2a62e7cff1c9a8a3f5.pdf 906758fd85db8adaba04d7a7ab9ccf9a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Economic Potential Development Analysis Palasari Tourism Village, Jembrana Regency, Bali Using the Photovoice Technique Author #1 Sri Nathasya Br Sitepu Author #2 Cicilia Larasati Rembulan Abstract/Description Palasari Village has the agriculture, livestock and tourism sectors as economic drivers. The tourism sector is a potential sector to be developed to create jobs and increase the income of the population. Palasari Village needs further research to develop its economic potential. This research is qualitative research with photovoice analysis techniques through Participatory Action Research (PAR) to analyze the tourism sector of Palasari Village. This study involved 20 participants from the younger generation and the elderly who are residents of Palasari Village. The object of the research is Palasari Village covering natural conditions, historical buildings, social and culinary interactions. The results of the study found 68 photos of culinary potential, historical tourist attractions, natural tourism, culture and social interaction. Development of tourism potential through entrepreneurship-based innovation. Increasing economic potential in the tourism sector through 1) procurement of accommodation facilities, 2) procurement of information and tourism centers, 3) branding of Palasari village into a tourist village. keywords a;b;c;d Tourism Village, Palasari Village, Photovoice, Entrepreneurship publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Sri Nathasya Br Sitepu Cicilia Larasati Rembulan Ignatius Cahyanto I Dewa Gde Satrya Widya Dutha.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/349 firstpage 223 lastpage 229 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 38 Volume 22 Author #3 I Dewa Gde Satrya Widya Dutha authors Sri Nathasya Br Sitepu, Cicilia Larasati Rembulan, I Dewa Gde Satrya Widya Dutha Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Economic Potential Development Analysis Palasari Tourism Village, Jembrana Regency, Bali Using the Photovoice Technique Creator An entity primarily responsible for making the resource Sri Nathasya Br Sitepu, Cicilia Larasati Rembulan, I Dewa Gde Satrya Widya Dutha https://mail.insyma.org/proceedings/files/original/articles/Dudi, Indarini Hilda revised (1).pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Driving Mobile Banking Usage: The Role of Information Technology in Indonesia Author #1 Hilda Angelina Author #2 Dudi Anandya Author #3 Indarini Abstract/Description This study investigates the factors influencing behavioral intention to use mobile banking in Indonesia, highlighting perceived risk, trust, effort expectancy, and social influence as key determinants using SEM analysis. keywords a;b;c;d UTAUT, behavioral intention, mobile banking publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Dudi, Indarini Hilda revised (1).pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/348 firstpage 216 lastpage 222 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 37 Volume 22 authors Hilda Angelina, Dudi Anandya, Indarini Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Driving Mobile Banking Usage: The Role of Information Technology in Indonesia Creator An entity primarily responsible for making the resource Hilda Angelina, Dudi Anandya, Indarini https://mail.insyma.org/proceedings/files/original/articles/Dorothy_Rouly_Haratua_Pandjaitan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung Author #1 Dorothy Rouly Haratua Pandjaitan Author #2 Nairobi Author #3 Neli Aida Author #4 Nurul Husna Author #5 Sari Indah Oktanti Sembiring Abstract/Description This community service program enhanced the digital marketing skills of fishermen in Pulau Pasaran, Lampung, improving their ability to promote and sell local anchovy products through participatory training and mentoring. keywords a;b;c;d digital transformation, digital marketing, community empowerment, Pulau Pasaran publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Dorothy_Rouly_Haratua_Pandjaitan.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/347 firstpage 211 lastpage 215 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 36 Volume 22 Title Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung authors Dorothy Rouly Haratua Pandjaitan, Nairobi, Neli Aida, Nurul Husna, Sari Indah Oktanti Sembiring Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Digital Marketing Strategy for Empowering the Anchovy Fishermen Community in Pulau Pasaran, Lampung Creator An entity primarily responsible for making the resource Dorothy Rouly Haratua Pandjaitan, Nairobi, Neli Aida, Nurul Husna, Sari Indah Oktanti Sembiring https://mail.insyma.org/proceedings/files/original/articles/Ernie_Hendrawaty.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Transformation of Culinary Businesses Through Effective Service Management: A Case Study on Pulau Pasaran, Lampung Author #1 Ernie Hendrawaty Abstract/Description This study analyses the transformation of culinary businesses in Pulau Pasaran, Lampung, focusing on the implementation of effective service management. Culinary businesses in Pulau Pasaran, mostly traditionally operated, face challenges in service management and environmental sustainability. Using a participatory approach through training, mentoring, and evaluation, the study aimed to enhance service management and environmentally-friendly practices. Results showed a 54.5% to 75% increase in participants' knowledge after training, along with significant changes in daily business practices, including reduced plastic use and improved customer satisfaction. Effective service management transformation is expected to improve competitiveness and local economic sustainability in Pulau Pasaran, while supporting community-based tourism development. keywords a;b;c;d MSMEs, Digital Marketing, COVID-19, Social Media, E-Commerce publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Ernie_Hendrawaty.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/346 firstpage 203 lastpage 210 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 35 Volume 22 Title Transformation of Culinary Businesses Through Effective Service Management: A Case Study on Pulau Pasaran, Lampung Author #2 Sudrajat Author #3 Prayudha Ananta Author #4 Lidya Ayuni Putri authors Ernie Hendrawaty, Sudrajat, Prayudha Ananta, Lidya Ayuni Putri Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Transformation of Culinary Businesses Through Effective Service Management: A Case Study on Pulau Pasaran, Lampung Creator An entity primarily responsible for making the resource Ernie Hendrawaty, Sudrajat, Prayudha Ananta, Lidya Ayuni Putri https://mail.insyma.org/proceedings/files/original/articles/Cristeddy_Asa_bakti.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Development of Project Management Information Systems to Support Operations Author #1 Cristeddy Asa Bakti Author #2 Satrio Agung Prakoso Author #3 Aditya Eka Pradana Raharjo Author #4 Dimas Hasim Mustofa Abstract/Description This paper discusses the development of a web-based project management system using the Scrum methodology, aiming to enhance project coordination, task tracking, and real-time monitoring to support digital transformation. keywords a;b;c;d Management Information System, Human Resources Management, Project Management publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Cristeddy_Asa_bakti.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/345 firstpage 199 lastpage 202 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 34 Volume 22 authors Cristeddy Asa Bakti, Satrio Agung Prakoso, Aditya Eka Pradana Raharjo, Dimas Hasim Mustofa Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Development of Project Management Information Systems to Support Operations Creator An entity primarily responsible for making the resource Cristeddy Asa Bakti, Satrio Agung Prakoso, Aditya Eka Pradana Raharjo, Dimas Hasim Mustofa https://mail.insyma.org/proceedings/files/original/articles/Siti_Rahayu.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Customer Loyalty in State-Owned Retail Banking: Evidence from Lamongan, Indonesia Author #1 Sugeng Hariadi Author #2 Siti Rahayu Abstract/Description This study investigates the determinants of customer loyalty in retail banking, focusing on National State Bank in Lamongan City, Indonesia. Employing a causal research design, data were collected from 156 customers via structured questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS 22.0. The findings reveal that service quality significantly enhances corporate image and perceived value, while perceived value and customer satisfaction directly foster customer loyalty. Contrary to expectations, service quality, corporate image, and trust exhibited no significant direct effects on loyalty, suggesting the mediating role of value and satisfaction. These insights contribute to the literature on relationship marketing and provide actionable strategies for banks aiming to strengthen customer retention. keywords a;b;c;d e-Service Quality, Customer Satisfaction, Behavioural Intention, Online Food Delivery publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Siti_Rahayu.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/344 firstpage 193 lastpage 198 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 33 Volume 22 authors Sugeng Hariadi, Siti Rahayu Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Customer Loyalty in State-Owned Retail Banking: Evidence from Lamongan, Indonesia Creator An entity primarily responsible for making the resource Sugeng Hariadi, Siti Rahayu https://mail.insyma.org/proceedings/files/original/articles/Christina_Rahardja.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Corporate Social Responsibility (CSR) Perception on Purchase Intention of Consumer in Fast Food Restaurant Author #1 Felix Nicholas Susanto Author #2 Christina Rahardja Author #3 Andhy Setyawan Abstract/Description This study investigates how CSR perception influences purchase intention, price fairness, and satisfaction among McDonald’s consumers in East Java, using SEM analysis on 180 respondents. keywords a;b;c;d Corporate Social Responsibility, Purchase Intention, Price Fairness, Satisfaction publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Christina_Rahardja.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/343 firstpage 186 lastpage 192 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 32 Volume 22 authors Felix Nicholas Susanto, Christina Rahardja, Andhy Setyawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Corporate Social Responsibility (CSR) Perception on Purchase Intention of Consumer in Fast Food Restaurant Creator An entity primarily responsible for making the resource Felix Nicholas Susanto, Christina Rahardja, Andhy Setyawan https://mail.insyma.org/proceedings/files/original/articles/Meilin Veronica.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Comparative Analysis of Financial Performance Of Automotive Subsector Companies on The Indonesia Stock Exchange Before and During The PPnBM Policy Author #1 Meilin Veronica Author #2 Isnurhadi Author #3 Muizzuddin Abstract/Description This study aims to analyze the comparison of financial performance of automotive subsector companies listed on the Indonesia Stock Exchange (IDX) before and during the implementation of the Luxury Goods Sales Tax (PPnBM) policy. The PPnBM policy was established as a stimulus to encourage the sale of motor vehicles that experienced a significant decline due to the pandemic. The research method used is quantitative analysis with a comparative approach, where the company's financial data is analyzed using financial ratios such as Gross Profit Margin, Current Ratio, Debt To Equity Ratio, and Total Assets Turn Over. The data used are the financial statements of automotive companies for the period before (2018–2020) and during the implementation of the PPnBM policy (2021-2023). The research results show that there is no significant difference in financial performance before and after the PPnBM policy from the calculations of Gross Profit Margin and Current Ratio. Debt To Equity Ratio and there is a significant difference in the Total Assets Turnover ratio. keywords a;b;c;d Financial Performance, Gross Profit Margin, Current Ratio, Debt To Equity Ratio, and Total Assets Turnover publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Meilin Veronica.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/342 firstpage 181 lastpage 185 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 31 Volume 22 authors Meilin Veronica, Isnurhadi, Muizzuddin Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Comparative Analysis of Financial Performance Of Automotive Subsector Companies on The Indonesia Stock Exchange Before and During The PPnBM Policy Creator An entity primarily responsible for making the resource Meilin Veronica, Isnurhadi, Muizzuddin https://mail.insyma.org/proceedings/files/original/articles/Irany Windhyastiti Shafa Sabrina Nafarinka Umu Khouroh Sri Wahyu Lely Hana _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Community Engagement: A Key Driver in Developing Religious Educational Tourism Author #1 Irany Windhyastiti Author #2 Shafa Sabrina Nafarinka Author #3 Umu Khouroh Author #4 Sri Wahyu Lely Hana Abstract/Description “Kampoeng Qur’an” is one of the religious tourism destinations in Malang City that offers many types of Qur’an learning. Qur'an learning is carried out in 3 large mosques, 15 Qur’an Houses and 13 TPQs with a total of 70 classes. This research aims to analyze how Islamic brand image, facility, government power and community engagement affect the development of religious tourism destination. The sample of this research is 100 communities in Kampoeng Qur’an Wijaya Kusuma. Data analysis uses the regression methods. The result shows : 1) Islamic brand image shows a significant influence on the development of religious tourism destination; 2) facilities show no significant influence on the development of religious tourism destination; 3) Government power shows a significant positive influence on the development of religious tourism destination, 4) Community engagement shows a significant positive influence on the development of religious tourism destination. Community Engagement shows the greatest contribution among other variables to the development of tourism destinations in Kampoeng Qur'an Wijaya Kusuma. The community i... keywords a;b;c;d Community Engagement, Religious Tourism, Islamic Brand Image, Facilities, Government Power publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Irany Windhyastiti Shafa Sabrina Nafarinka Umu Khouroh Sri Wahyu Lely Hana _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/341 firstpage 174 lastpage 180 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 30 Volume 22 authors Irany Windhyastiti, Shafa Sabrina Nafarinka, Umu Khouroh, Sri Wahyu Lely Hana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Community Engagement: A Key Driver in Developing Religious Educational Tourism Creator An entity primarily responsible for making the resource Irany Windhyastiti, Shafa Sabrina Nafarinka, Umu Khouroh, Sri Wahyu Lely Hana https://mail.insyma.org/proceedings/files/original/articles/Alvian__Ade_.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Building Loyalty in E-Commerce: The Role of Service Quality Factors in Indonesian Online Shopping Platforms Author #1 Andri Radiany Author #2 Alvian Ade Erwansyah Author #3 Rifqi Amrulloh Abstract/Description The research explores how reliability, security, app design, and customer satisfaction influence loyalty in Indonesia's e-commerce platforms. Customer satisfaction emerges as the most crucial factor. keywords a;b;c;d Customer Satisfaction, Customer Loyalty, E-Commerce, Service Quality, Indonesia publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Alvian__Ade_.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/340 firstpage 168 lastpage 173 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 29 Volume 22 authors Andri Radiany, Alvian Ade Erwansyah, Rifqi Amrulloh Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Building Loyalty in E-Commerce: The Role of Service Quality Factors in Indonesian Online Shopping Platforms Creator An entity primarily responsible for making the resource Andri Radiany, Alvian Ade Erwansyah, Rifqi Amrulloh https://mail.insyma.org/proceedings/files/original/articles/Amelia_Amelia.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Building Loyalty in a Cashless World: The Impact of Service Quality on E-Money Satisfaction Author #1 Amelia Author #2 Deddy Marciano Author #3 Nuri Purwanto Author #4 Nico Irawan Abstract/Description This study analyzes five service quality dimensions in e-money use and how they influence satisfaction and loyalty among Indonesian users. Findings emphasize app design, privacy, and fulfillment. keywords a;b;c;d E-Customer Satisfaction, E-Customer Loyalty, Application Design, Privacy, E-Money Services publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Amelia_Amelia.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/339 firstpage 162 lastpage 167 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 28 Volume 22 authors Amelia, Deddy Marciano, Nuri Purwanto, Nico Irawan Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Building Loyalty in a Cashless World: The Impact of Service Quality on E-Money Satisfaction Creator An entity primarily responsible for making the resource Amelia, Deddy Marciano, Nuri Purwanto, Nico Irawan https://mail.insyma.org/proceedings/files/original/articles/Nurul Badriyah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Budget Efficiency on Job Satisfaction and Employee Performance Author #1 Nurul Badriyah Abstract/Description The purpose of this research is Policy Relevance: Budget efficiency is the focus of the government in managing the public sector, including education. However, its impact on the satisfaction and performance of education department employees has not been widely studied, even though these two factors are crucial for the quality of education services, the Efficiency vs Performance dilemma where budget cuts risk reducing employee motivation, but if managed strategically, it can actually encourage innovation. This study will test this relationship empirically. The large number of employees requires evidence-based evaluation of budget policies to ensure efficiency does not come at the expense of human resources. The method used in quantitative research with Double Paradigm analysis of two dependent variables through simple correlation and Regression tests. The results of this study are: (1) Identifying budget efficiency affects employee satisfaction, (2) Identifying budget efficiency affects employee performance, (3) Identifying employee satisfaction affects employee performance. keywords a;b;c;d budget efficiency; satisfaction; employee performance; publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Nurul Badriyah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/338 firstpage 157 lastpage 161 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 27 Volume 22 authors Nurul Badriyah Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Budget Efficiency on Job Satisfaction and Employee Performance Creator An entity primarily responsible for making the resource Nurul Badriyah https://mail.insyma.org/proceedings/files/original/articles/Yuli_Dewi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Blockchain and Machine Learning Driven Financial Technologies and Decisions: Study from Indonesian Financial Communities Author #1 Yuli Kartika Dewi Author #2 I Gusti Bagus Yosia Wiryakusuma Author #3 Fahrul Riza Author #4 Haniruzila Hanifah Abstract/Description The aim of this study is to investigate the role of blockchain technology, machine learning and financial decision-making which are increasingly recognized as transformative across various sectors, particularly in financial technology. This study conducted as initial study which will gather more research in the role of Artificial Intelligence impacted many decisions become more effective through combining many dimensions especially in financial sector in Indonesia. Total sample of 31 respondents with specific background as investors or people who has experienced financial decision processes are expected to sharpen the result and give deeper understanding in this topic. Analysis taken with Smart-PLS, the result show that the existence of blockchain technology are give big impact to financial technology and machine learning algorithm also give positive impact to financial decision making while another relation has no significant effect. keywords a;b;c;d Financial technology, Financial decision making, Blockchain technology, Machine learning algorithm publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Yuli_Dewi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/337 firstpage 151 lastpage 156 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 26 Volume 22 authors Yuli Kartika Dewi, I Gusti Bagus Yosia Wiryakusuma, Fahrul Riza, Haniruzila Hanifah Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Blockchain and Machine Learning Driven Financial Technologies and Decisions: Study from Indonesian Financial Communities Creator An entity primarily responsible for making the resource Yuli Kartika Dewi*, I Gusti Bagus Yosia Wiryakusuma, Fahrul Riza, Haniruzila Hanifah https://mail.insyma.org/proceedings/files/original/articles/Arya_Dwiyatmika_Bimantara.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Beyond the Plate: How Service, Taste, Ambience, and Price Shape Dining Loyalty Author #1 Ade Asria Radiany Author #2 Halek Mu’min Author #3 Arya Dwiyatmika Bimantara Abstract/Description This research examines the influence of service quality, food quality, atmosphere, and pricing on customer satisfaction and revisit intentions in Surabaya’s restaurant scene. The study finds that food and service quality significantly influence loyalty outcomes. keywords a;b;c;d customer satisfaction, revisit intention, service quality, food quality, atmosphere, pricing strategy publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Arya_Dwiyatmika_Bimantara.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/336 firstpage 146 lastpage 150 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 25 Volume 22 authors Ade Asria Radiany, Halek Mu’min, Arya Dwiyatmika Bimantara Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Beyond the Plate: How Service, Taste, Ambience, and Price Shape Dining Loyalty Creator An entity primarily responsible for making the resource Ade Asria Radiany, Halek Mu’min, Arya Dwiyatmika Bimantara https://mail.insyma.org/proceedings/files/original/articles/Deddy_Marciano.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Behavioral Biases and Financial Judgment: A Study of Indonesian Investors on the Role of Risk Perception and Dividend Policy Author #1 Deddy Marciano Author #2 Amelia Author #3 Halek Mu’min Abstract/Description This study investigates how herding behavior and the disposition effect influence investment decisions via risk perception and dividend policy among Indonesian investors, highlighting the psychological dimensions of financial judgment. keywords a;b;c;d Investment Decision, Behavioral Finance, Herding Behavior, Disposition Effect, Risk Perception, Dividend Policy, Indonesia Stock Exchange publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Deddy_Marciano.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/335 firstpage 140 lastpage 145 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 24 Volume 22 authors Deddy Marciano, Amelia, Halek Mu’min Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Behavioral Biases and Financial Judgment: A Study of Indonesian Investors on the Role of Risk Perception and Dividend Policy Creator An entity primarily responsible for making the resource Deddy Marciano, Amelia, Halek Mu’min https://mail.insyma.org/proceedings/files/original/articles/bertha_sutejo.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Behavioral Bias, Robo-Advisory, and Trading Decisions on Millennial Investors in Surabaya, Indonesia Author #1 Bertha Silvia Sutejo Author #2 Kususanto Ditto Prihadi Abstract/Description This study explores the effect of overconfidence and herding on trading decisions among millennial investors in Surabaya, and examines the moderating role of Robo-advisory. Findings show behavioral biases significantly affect trading decisions, while Robo-advisory has no moderating effect. keywords a;b;c;d Behavioral bias, overconfidence, herding effect, Robo-advisory, trading decision publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/bertha_sutejo.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/334 firstpage 133 lastpage 139 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 23 Volume 22 authors Bertha Silvia Sutejo, Kususanto Ditto Prihadi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Behavioral Bias, Robo-Advisory, and Trading Decisions on Millennial Investors in Surabaya, Indonesia Creator An entity primarily responsible for making the resource Bertha Silvia Sutejo, Kususanto Ditto Prihadi https://mail.insyma.org/proceedings/files/original/articles/Grace_Djayapranata.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Be Careful! Loneliness can be a Reason to Impulsive Purchase in Livestreaming E-Commerce Author #1 Andhy Setyawan Author #2 Grace Felicia Djayapranata Abstract/Description Rapid technological developments have made consumers increasingly seek convenience and practicality in shopping. The emergence of the COVID-19 pandemic has accelerated the transition of consumer behavior from offline shopping to online shopping due to social distancing policies. The prolonged implementation of social distancing policies has undoubtedly impacted consumer psychology. Many consumers feel lonely and have become accustomed to avoiding direct social interaction, leading them to socialize more through social media. Social media, through its content, can make consumers more impulsive. Previous studies have not extensively discussed the phenomenon of online shopping, particularly from the perspective of consumers who experience loneliness and social avoidance. This study uses 166 respondent using self-administered survey. Specifically, this study analyzes the influence of factors such as loneliness and real-life social avoidance on consumer online shopping behavior. The method used is a survey with a purposive sampling approach to obtain relevant respondents. The results of this study are expected to contribute to understanding consumer behavior in the digital age and serve as a foundation for businesses on design more effective market... keywords a;b;c;d Loneliness, Impulsive Purchase, Livestreaming E-Commerce, Social Avoidance publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Grace_Djayapranata.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/333 firstpage 129 lastpage 132 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 22 Volume 22 authors Andhy Setyawan, Grace Felicia Djayapranata Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Be Careful! Loneliness can be a Reason to Impulsive Purchase in Livestreaming E-Commerce Creator An entity primarily responsible for making the resource Andhy Setyawan, Grace Felicia Djayapranata https://mail.insyma.org/proceedings/files/original/articles/Natalia Christiani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Artificial Intelligence in Leadership Learning: Enhancing Team Climate and Collaboration in Students’ Projects Author #1 Natalia Christiani Author #2 Jacqueline Valentine Djuandi Author #3 Michelin Saila Abstract/Description Teamwork and leadership learning are changing as a result of the use of Artificial Intelligence (AI) tools in higher education. This empirical research investigates how AI tools, especially ChatGPT, enhance team-based learning in an Entrepreneurial Leadership course, centering on a Department Camp Project completed by 100 university students. Utilizing a mixed-methods approach, the research employs the Team Climate Inventory (TCI) to quantitatively assess four aspects of team climate-vision, participative safety, task orientation, and support for innovation-while qualitative insights were collected through open-ended surveys examining how students utilized AI tools during their team activities. Results indicate that regular and intentional use of AI, such as for generating ideas and organizing tasks, correlated positively with improved scores in team climate. Thematic analysis of qualitative feedback suggests that AI tools aided in fostering inclusive participation, clarifying shared objectives, and encouraging innovative input throughout the project. This research demonstrates the benefits of integrating AI into leadership education to enhance team effectiveness, providing practical recommendations for educators creating future collaborative learning experiences. keywords a;b;c;d Artjjjificial Intelligence, Leadership Learning, Team Climate, Students’ Projects. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Natalia Christiani.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/332 firstpage 122 lastpage 128 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 21 Volume 22 authors Natalia Christiani, Jacqueline Valentine Djuandi, Michelin Saila Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Artificial Intelligence in Leadership Learning: Enhancing Team Climate and Collaboration in Students’ Projects Creator An entity primarily responsible for making the resource Natalia Christiani, Jacqueline Valentine Djuandi, Michelin Saila https://mail.insyma.org/proceedings/files/original/articles/Teguh_Wicaksono.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Artificial Intelligence and the Future of Learning: A Research-Based Perspective on Higher Education Author #1 Teguh Wicaksono Author #2 Rizka Zulfikar Author #3 Purboyo Author #4 Farida Yulianti Author #5 Lamsah Author #6 Herlina Lusiana Abstract/Description This study aimed to explore the evolving role of Artificial Intelligence (AI) in higher education through a comprehensive bibliometric analysis. Using the Scopus database and the PRISMA method, 464 documents published between 2010 and 2025 were systematically identified and analyzed to uncover key trends, thematic developments, and research gaps. Biblioshiny-R was employed to visualize thematic maps, thematic evolution, and trend topics. The findings revealed a significant annual growth rate of 34.15% in AI-related publications, increasing international collaboration and emphasizing user-centric themes such as adaptive learning, trust in AI, and ethical considerations. Traditional frameworks like the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) remained influential but required expansion to address regulatory and social dimensions. Thematic mapping highlighted underexplored areas in AI ethics and governance, indicating a need for integrative and interdisciplinary approaches. This research provided valuable insights for policymakers, educators, and researchers by delineating established and emerging directions in AI integration, informing strategic planning, and responsible adoption in higher education. keywords a;b;c;d Artificial Intelligence, Bibliometric, Higher Education, Scopus, Prisma publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Teguh_Wicaksono.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/331 firstpage 116 lastpage 121 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 20 Volume 22 authors Teguh Wicaksono, Rizka Zulfikar, Purboyo, Farida Yulianti, Lamsah, Herlina Lusiana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Artificial Intelligence and the Future of Learning: A Research-Based Perspective on Higher Education Creator An entity primarily responsible for making the resource Teguh Wicaksono, Rizka Zulfikar, Purboyo, Farida Yulianti, Lamsah, Herlina Lusiana https://mail.insyma.org/proceedings/files/original/articles/Wiyono_Pontjoharyo.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Artificial Intelligence (AI) in Financial Audit Services as Peril or Prize: Case Study in one of the Big Four Accounting Firm in Surabaya Author #1 Wiyono Pontjoharyo Author #2 Marcelino Abstract/Description The study explores the revolutionary impact of Artificial Intelligence (AI) technology in the financial audit process, focusing on the collaboration between auditors and AI. Using a qualitative approach and interpretive paradigm, the research incorporates interviews with auditors from Big Four accounting firms and document analysis of relevant literature. Findings reveal that AI technologies, such as Machine Learning and Robotic Process Automation applied in customized AI-based program for audit, enhance audit efficiency and accuracy by automating repetitive tasks. However, the presence of AI also poses challenges, including the ability to adapt and stay aware of technological developments, to ensure that AI should be prize instead of peril. The study provides insights into the future scenario of financial audits and the skills auditors must prepare to remain relevant. Implications include contributions to academic literature, education curriculum development, and adaptation strategies for professionals and organizations in the audit industry. keywords a;b;c;d Artificial Intelligence, (Financial) Audit, Efficiency, Paradigm Shift publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Wiyono_Pontjoharyo.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/330 firstpage 111 lastpage 115 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 19 Volume 22 authors Wiyono Pontjoharyo, Marcelino Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Artificial Intelligence (AI) in Financial Audit Services as Peril or Prize: Case Study in one of the Big Four Accounting Firm in Surabaya Creator An entity primarily responsible for making the resource Wiyono Pontjoharyo, Marcelino https://mail.insyma.org/proceedings/files/original/articles/Gusti Putu Sutama Muh Mujahid DakwahSEMM _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of the Influence of. Ewom Gamification and Augmented Reality on Consumer. Loyalty on the Bukalapak Application in Indonesia Author #1 Gusti Putu Sutama Author #2 Mujahid Dakwah Abstract/Description This research investigates how electronic word of mouth (E-WOM), gamification elements, and augmented reality features impact user loyalty within the Bukalapak application in Indonesia. A total of 115 individuals participated in this study, selected through purposive sampling techniq under non probabiliti sampling method. Data analysis was conducted multiple linear regression, all statistical procedures performed SPSS Statistics version 30. The validity of all research indicators was confirmed through statistical testing. Furthermore, the classical assumption tests indicated that the dataset followed a normal distribution and showed no signs of multicollinearity. Ultimately, the analysis demonstrated that each of the three independent variables E-WOM, gamification, and augmented reality exerts a positive effect on consumer loyalty. keywords a;b;c;d Consumer Loyalty, E-Wom, Gamification, Augmented Reality publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Gusti Putu Sutama Muh Mujahid DakwahSEMM _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/329 firstpage 105 lastpage 110 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 18 Volume 22 authors Gusti Putu Sutama, Mujahid Dakwah Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of the Influence of. Ewom Gamification and Augmented Reality on Consumer. Loyalty on the Bukalapak Application in Indonesia Creator An entity primarily responsible for making the resource Gusti Putu Sutama, Mujahid Dakwah https://mail.insyma.org/proceedings/files/original/articles/Syaiful_Arifin.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of the Influence of Work-Life Balance and Employee Empowerment on Job Satisfaction through Knowledge Management at National Private Banks in Malang City Author #1 Syaiful Arifin Abstract/Description This study aims to analyze the influence of work life balance and employee empowerment on job satisfaction both directly and indirectly through knowledge management. The sample in this study was 191 people. The data analysis technique used SEM. The results of the analysis show that work life balance has an effect on knowledge management. Employee empowerment has an effect on knowledge management. Work life balance has an effect on job satisfaction. Employee empowerment has an effect on job satisfaction. Knowledge management has an effect on job satisfaction. Work life balance has an effect on job satisfaction through knowledge management. Employee empowerment has an effect on job satisfaction through knowledge management. keywords a;b;c;d Work Life Balance, Employee Empowerment, Knowledge Management, Job Satisfaction publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Syaiful_Arifin.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/328 firstpage 98 lastpage 104 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 17 Volume 22 authors Syaiful Arifin Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of the Influence of Work-Life Balance and Employee Empowerment on Job Satisfaction through Knowledge Management at National Private Banks in Malang City Creator An entity primarily responsible for making the resource Syaiful Arifin https://mail.insyma.org/proceedings/files/original/articles/Zena Muklis Zazuli.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of the Effect of Loan to Deposit Ratio, Return on Asset and Debt to Equity Ratio on Stock Returns (Case Study on Financial Technology Companies Listed on the Indonesian Stock Exchange 2018-2023) Author #1 Zena Muklis Zazuli Abstract/Description The purpose of this study is determine the effect of loan-to-deposit, return-on-asset, and debt-to-equity ratios on stock returns. This study uses a purposive sampling method to select observation data of seven companies' from 2018 to 2023 and then applies multiple linear regression analysis techniques to The population of interest is financial technology companies listed on the Indonesian stock exchange. This research found that return on assets had a favorable influence on stock returns, whereas loan-to-deposit and debt-to-equity ratios had a negative effect keywords a;b;c;d Loan To Deposit Ratio, Return On Asset, Deb To Equity Ratio, Stock Returns publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Zena Muklis Zazuli.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/327 firstpage 92 lastpage 97 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 16 Volume 22 authors Zena Muklis Zazuli Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of the Effect of Loan to Deposit Ratio, Return on Asset and Debt to Equity Ratio on Stock Returns (Case Study on Financial Technology Companies Listed on the Indonesian Stock Exchange 2018-2023) Creator An entity primarily responsible for making the resource Zena Muklis Zazuli https://mail.insyma.org/proceedings/files/original/articles/Fadhilah_Rochmatin.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of The Application of Income Tax Article 23 on Cleaning Services At CV. Mumtaz Author #1 Alyvia Bevianti Author #2 Fadhilah Rochmatin Author #3 Nafi’ Mardiansyah Author #4 Edita Rachma Kamila Author #5 Kafidin Muzakki Abstract/Description This research aims to determine the application of Income Tax Article 23 for Cleaning Services at CV. Mumtaz in accordance with PMK 4/PMK.03/205. This type of research is qualitative. The subjects in this research are the Director and Treasurer of the Company. The object studied was the application of Income Tax Article 23 on CV. Mumtaz. To find out whether the application of Income Tax Article 23 on CV. Mumtaz was in accordance with the regulations, interviews were conducted with the research subjects. To test the initial hypothesis with the results of interviews so that the research results obtained, CV. Mumtaz has carried out income tax deductions Article 23 which is proven through valid data from interviews as well and deductions for Income Tax Article 23 have an effect on the net profit obtained keywords a;b;c;d Income Tax Article 23, Cleaning Services, CV. Mumtaz, Tax. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Fadhilah_Rochmatin.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/326 firstpage 89 lastpage 91 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 15 Volume 22 authors Alyvia Bevianti, Fadhilah Rochmatin, Nafi’ Mardiansyah, Edita Rachma Kamila, Kafidin Muzakki Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of The Application of Income Tax Article 23 on Cleaning Services At CV. Mumtaz Creator An entity primarily responsible for making the resource Alyvia Bevianti, Fadhilah Rochmatin, Nafi’ Mardiansyah, Edita Rachma Kamila, Kafidin Muzakki https://mail.insyma.org/proceedings/files/original/articles/Lili Isnayanti Reffy Dwi Mahdi _ REVISED.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of Quality Control of Onion Paste Products Using Fishbone Diagram and Pareto Diagram MethodsCase Study: Home Industry Nounna Saritie Indramayu Author #1 Lili Isnayanti Author #2 Reffy Dwi Mahdi Abstract/Description Home Industry Nounna Saritie Indramayu is a company engaged in the food sector. The high level of damaged products in the production process, the number of which in each month exceeds the standard set by the company, which is 10%. The absence of Standard Operating Procedures (SOP) and lack of supervision in the production process causes deviations in the production process. The method used in this study is the Fishbone Diagram to determine the type of damage and the factors causing the damage. From the results of this study, five factors causing product damage were obtained, namely human factors, raw materials, methods, machines, and the environment. Research methods include interviews, observations and documentation. keywords a;b;c;d Product quality, defective products, Statistical Quality Control (SQC). publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Lili Isnayanti Reffy Dwi Mahdi _ REVISED.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/325 firstpage 85 lastpage 88 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 14 Volume 22 authors Lili Isnayanti, Reffy Dwi Mahdi Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of Quality Control of Onion Paste Products Using Fishbone Diagram and Pareto Diagram MethodsCase Study: Home Industry Nounna Saritie Indramayu Creator An entity primarily responsible for making the resource Lili Isnayanti, Reffy Dwi Mahdi https://mail.insyma.org/proceedings/files/original/articles/Susi Krisjuliyanti Mariana Rachmawati.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of Location Strategis for the Development of the Jembatan Merah Cafe in Sintang District Author #1 Susi Krisjuliyanti Author #2 Mariana Rachmawati Abstract/Description Tourist destinations, coffee shops, and cafes are now popular among people today. Many people spend time in these places, not only to relax or rest, they also often make this place a place to do college assignments, or office work. Therefore, as a cafe or coffee shop entrepreneur, we need to make the most of this situation, such as providing the best service for customers, so that they feel happy and satisfied to enjoy their time longer. Our business must also have a strategic location, spacious, and easy to find by visitors. The study aims to obtain an overview of the development prospects for the business location of Jembatan Merah Café or Kelam Coffee House in Sintang Regency, West Kalimantan Province. This research uses qualitative methods, eith the object of research on Jembatan Merah Cafe in Sintang Regency. This research focuses on case studies that are happening, with primary data sources, namely interviews with Nana as the owner and manager. In addition primary data, this research also uses secondary data obtained through books, jaournals and articels that support this research. The results of this study state that Location Strategy has a positive effect on the development of Jembatan Merah Cafe. So that to increase consumer interest and increase competitiveness, Jembatan Merah Cafe must further develop its marketing strategy, especially in terms of location development and promotional activities for new locations. keywords a;b;c;d Caffee Shop, Development, Location strategy publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Susi Krisjuliyanti Mariana Rachmawati.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/324 firstpage 81 lastpage 84 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 13 Volume 22 authors Susi Krisjuliyanti, Mariana Rachmawati Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of Location Strategis for the Development of the Jembatan Merah Cafe in Sintang District Creator An entity primarily responsible for making the resource Susi Krisjuliyanti, Mariana Rachmawati https://mail.insyma.org/proceedings/files/original/articles/Rizky_Ramadhan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of Financial Statements as a Means of Predicting he Possibility of Bankruptcy Using The Altman Z'-Score Method in Manufacturing Sector Companies for The Period 2019-2021 Author #1 Izzah Nadlifah Kirana Author #2 Rizky Ramadhan Oktavian Author #3 Fastabiqul Khoiroh Author #4 Cynthia Eka Violita Author #5 Dian Fahriani Author #6 Achmad Zaki Abstract/Description The manufacturing industry plays a very important role for Indonesia's economic growth. This industry is a strategic industry for business actors. There are lots of good manufacturing business prospects in this country. This study aims to determine the potential bankruptcy of manufacturing companies in the metal sub-sector and the like using the Altman Z'-Score prediction tool based on financial reports published in 2019-2021 and which have been listed on the Indonesia Stock Exchange. The research research method used is descriptive quantitative. The data analysis technique uses manual calculations with the Altman Z'-Score formula, which is used as a predictor of the possibility of bankruptcy in companies. The sample in this study was obtained using purposive sampling, based on the criteria obtained 6 companies. The data used is secondary data obtained from the 2019-2021 Indonesia Stock Exchange. The results showed that 2 companies were declared healthy, namely PT. Alakasa Industrindo Tbk and PT. Copper Mulia Semenan Tbk with an Altman Z'-Score value above 2.90 which indicates that both companies are in a healthy financial condition. Three other companies were declared in gray condition, namely PT. Betonjaya Manunggal Tbk, PT. Gunawan Dianjaya Steel Tbk, and PT. Lion Metal Works Tbk, all three of which have an Altman Z'Score value between 1.20 and 2.90. In addition, there is 1 company declared in a state of bankruptcy or distress, namely PT. Alumindo Light Metal Industry Tbk because it has an Altman Z'-Score value below 1.20. keywords a;b;c;d Altman Z’-Score, Bankruptcy, The manufacturing industry, Financial Performance. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Rizky_Ramadhan.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/323 firstpage 77 lastpage 80 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 12 Volume 22 authors Izzah Nadlifah Kirana, Rizky Ramadhan Oktavian, Fastabiqul Khoiroh, Cynthia Eka Violita, Dian Fahriani, Achmad Zaki Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of Financial Statements as a Means of Predicting he Possibility of Bankruptcy Using The Altman Z'-Score Method in Manufacturing Sector Companies for The Period 2019-2021 Creator An entity primarily responsible for making the resource Izzah Nadlifah Kirana, Rizky Ramadhan Oktavian, Fastabiqul Khoiroh, Cynthia Eka Violita, Dian Fahriani, Achmad Zaki https://mail.insyma.org/proceedings/files/original/articles/Nurhayati_Nurhayati.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Analysis of Accounting Students' Preferences Toward the Use of Islamic Banks in Financial Transactions (A Case Study on Accounting Students at Dr. Soetomo University) Author #1 Alfina Firnanda Author #2 Nurhayati Author #3 Alberta Esti Handayani Author #4 Septian Dwi Putranto Author #5 Gendy Prijambodo Abstract/Description This study aims to analyze the factors influencing accounting students' preferences toward the use of Islamic banks in financial transactions. A quantitative method was employed, with data collected through questionnaires distributed to respondents. The study focused on students of the Accounting Study Program at Dr. Soetomo University, Surabaya. A descriptive quantitative approach was used to compare preferences based on religiosity, accessibility, and knowledge. Data were obtained through questionnaires using a random sampling technique involving 52 respondents. The results show that religiosity and accessibility have a significant influence on accounting students' preferences in using Islamic banks, whereas knowledge does not have a significant effect. This study provides implications for financial institutions in developing strategies to enhance service quality and product appeal. The factors examined include religiosity, accessibility, and knowledge. keywords a;b;c;d Student preferences, Islamic banks, religiosity, accessibility, knowledge publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Nurhayati_Nurhayati.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/322 firstpage 69 lastpage 76 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 11 Volume 22 authors Alfina Firnanda, Nurhayati, Alberta Esti Handayani, Septian Dwi Putranto, Gendy Prijambodo Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of Accounting Students' Preferences Toward the Use of Islamic Banks in Financial Transactions (A Case Study on Accounting Students at Dr. Soetomo University) Creator An entity primarily responsible for making the resource Alfina Firnanda, Nurhayati, Alberta Esti Handayani, Septian Dwi Putranto, Gendy Prijambodo https://mail.insyma.org/proceedings/files/original/articles/Fauziah_Fauziah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title An Integrated Conceptual Model of Technological and Psychological Influencing Continuance Usage Intention in Online Course Platforms Author #1 Fauziah Author #2 Nurul Hidayatinnisa Author #3 Ayu Febriyanti Puspitasari Author #4 Sanita Dhakirah Abstract/Description Online course platforms have become essential in addressing the growing demand for accessible education, particularly in developing countries such as Indonesia. However, sustaining user engagement beyond initial adoption remains a significant challenge. This conceptual study proposes an integrated model to examine the factors influencing Continuance Usage Intention (CUI) in online learning environments. The model synthesizes two prominent theoretical frameworks: the Expectation-Confirmation Model (ECM) and the Technology Acceptance Model (TAM). It identifies Perceived Usefulness (PU) and Perceived Enjoyment (PE) as key antecedents, with Attitude (AT) serving as a mediating variable that links these constructs to users’ continued usage behavior. By incorporating both technological and psychological dimensions, the model addresses existing gaps in literature and offers a holistic understanding of post-adoption behavior. The study contributes theoretically by enriching the discourse on user retention and practically by providing strategic insights for educators, platform developers, and policymakers aiming to foster sustained engagement. keywords a;b;c;d Expectation-Confirmation Model (ECM), Technology Acceptance Model (TAM), Perceived Usefulness (PU), Perceived Enjoyment (PE), Attitude (AT), Continuance Usage Intention (CUI), Online Course Platforms. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Fauziah_Fauziah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/321 firstpage 63 lastpage 68 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 10 Volume 22 authors Fauziah, Nurul Hidayatinnisa, Ayu Febriyanti Puspitasari, Sanita Dhakirah Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource An Integrated Conceptual Model of Technological and Psychological Influencing Continuance Usage Intention in Online Course Platforms Creator An entity primarily responsible for making the resource Fauziah, Nurul Hidayatinnisa, Ayu Febriyanti Puspitasari, Sanita Dhakirah https://mail.insyma.org/proceedings/files/original/articles/Muhammad Izharuddin.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title AI-Finance Odyssey: Challenges, Opportunities, and Cases from Global Practitioners Author #1 Muhammad Izharuddin Abstract/Description The rapid integration of Artificial Intelligence (AI) in the financial and banking sectors presents both transformative opportunities and complex challenges. This study examines practitioner perspectives on AI adoption, analysing 60 YouTube videos featuring industry experts through a grounded-theory approach. Findings reveal key challenges, including regulatory compliance complexities, data quality limitations, ethical risks, and talent shortages, which hinder AI implementation. Conversely, AI offers significant benefits, such as hyper-personalised banking, enhanced fraud detection, automated credit underwriting, and operational cost savings. The study highlights the critical role of human oversight in ensuring transparency and mitigating biases in AI-driven decisions. By bridging practitioner insights with technological advancements, this research provides a framework for responsible AI adoption, emphasising the need for balanced human-AI collaboration to optimise efficiency, inclusivity, and ethical governance in the evolving financial landscape. keywords a;b;c;d Artificial Intelligence, Banking Innovation, Regulatory Compliance, Human-AI Collaboration publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Muhammad Izharuddin.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/320 firstpage 57 lastpage 62 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 9 Volume 22 authors Muhammad Izharuddin Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AI-Finance Odyssey: Challenges, Opportunities, and Cases from Global Practitioners Creator An entity primarily responsible for making the resource Muhammad Izharuddin https://mail.insyma.org/proceedings/files/original/articles/Noviaty_Kresna_Darmasetiawan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title AI-Based Strategy in Building Competitive Advantage and Sustainability of Blue Economy Industry in North Sulawesi Author #1 Noviaty K. Darmasetiawan Author #2 Andri Rianawati Author #3 Faizal S. Hadi Author #4 Juliani D. Trisnawati Author #5 Edmund Nathaniel Author #6 Dessy A. Christy Abstract/Description North Sulawesi is one of Indonesia's strategic regions that has great potential in the blue economy sector, especially in fisheries, marine tourism, and marine energy. However, the challenges of sustainability and global competitiveness demand an innovative approach. This article examines the role of artificial intelligence (AI) as a strategy to strengthen the competitiveness and sustainability of the blue economy sector in North Sulawesi. Through a literature study approach and contextual analysis, it was found that AI is able to support efficient marine resource management, increase the productivity of the marine sector, and encourage digital transformation in the blue economy ecosystem. keywords a;b;c;d Artificial Intelligence, Blue Economy, Competitive Advantage, Sustainability publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Noviaty_Kresna_Darmasetiawan.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/319 firstpage 52 lastpage 56 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 8 Volume 22 authors Noviaty K. Darmasetiawan, Andri Rianawati, Faizal S. Hadi, Juliani D. Trisnawati, Edmund Nathaniel, Dessy A. Christy Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AI-Based Strategy in Building Competitive Advantage and Sustainability of Blue Economy Industry in North Sulawesi Creator An entity primarily responsible for making the resource Noviaty K. Darmasetiawan, Andri Rianawati, Faizal S. Hadi, Juliani D. Trisnawati, Edmund Nathaniel , Dessy A. Christy https://mail.insyma.org/proceedings/files/original/articles/Toan_Nguyen_Manh.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title AI Reuse Intention: A Study of Finance Students in Hochiminh University of Banking Author #1 Nguyen Manh Toan, Author #2 Tran Duc Thuc Abstract/Description This study investigates the factors influencing students' intention to continue using AI chatbots at Ho Chi Minh University of Banking (HUB). Drawing on the UTAUT2 model, the research examines the effects of Perceived Ease of Use, Perceived Usefulness, Social Influence, Hedonic Motivation, Habit, Functional Congruence, and Perceived Vulnerability on Behavioral Intention. Data was collected from 248 students who had previously used AI chatbots. The analysis reveals that Perceived Usefulness is the strongest predictor of continued use intention, followed by Hedonic Motivation and Habit. Social Influence does not significantly impact intention. The findings provide valuable insights for educational institutions and financial organizations in developing strategies to promote AI adoption among future professionals in the banking and finance sector. keywords a;b;c;d Chatbot AI, ChatGPT, UTAUT2 Model, Behavioural Intention, Student, HUB publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Toan_Nguyen_Manh.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/318 firstpage 45 lastpage 51 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 7 Volume 22 authors Nguyen Manh Toan,, Tran Duc Thuc Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AI Reuse Intention: A Study of Finance Students in Hochiminh University of Banking Creator An entity primarily responsible for making the resource Nguyen Manh Toan, Tran Duc Thuc https://mail.insyma.org/proceedings/files/original/articles/Rialisnawati.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title AI Adoption in MSME Marketing: Literature Review on Trends, Obstacles, and Implementation Strategies Author #1 Rialisnawati Author #2 Santi Nururly Abstract/Description Artificial intelligence (AI) has become a key element in digital marketing, enabling businesses to automate customer interactions, analyze market data, and optimize advertising strategies. However, the adoption of AI by Micro, Small, and Medium Enterprises (MSMEs) is still limited due to constraints such as financial constraints, low digital literacy, and data security and regulatory issues. This study aims to analyze the trend of AI adoption in MSME marketing, identify the main challenges faced, and formulate implementation strategies that can improve the use of this technology. Using a Systematic Literature Review (SLR) approach, this study examines various studies published in reputable international journals from 2015 to 2025, using data sources from Scopus, Web of Science, and Google Scholar. The results of the study show that AI has been applied in various aspects of MSME marketing, such as chatbots for customer service, machine learning-based recommendation systems, and customer data analysis for market segmentation. However, the adoption of AI is still hampered by limited capital, inadequate technological infrastructure, and lack of workforce skills in operating AI systems. To overcome these barriers, several strategies can be implemented, including increasing digital literacy, using cloud-based AI solutions (AIaaS), collaborating with digital platforms, and supporting more inclusive government regulations and policies. With the right approach, AI has the potential to be an effective tool for MSMEs in increasing their competitiveness in the digital era. keywords a;b;c;d AI, MSME Marketing, Technology Adoption, Digital Transformation, Implementation Strategy publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Rialisnawati.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/317 firstpage 35 lastpage 44 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 6 Volume 22 authors Rialisnawati, Santi Nururly Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AI Adoption in MSME Marketing: Literature Review on Trends, Obstacles, and Implementation Strategies Creator An entity primarily responsible for making the resource Rialisnawati, Santi Nururly https://mail.insyma.org/proceedings/files/original/articles/Prita_Ayu_Kusumawardhany.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title Adoption of ChatGPT for Travel Information: Exploring Innovation, Trust, and Word of Mouth among Gen Z Author #1 Prita Ayu Kusumawardhany Author #2 Denis Fidita Karya Abstract/Description The rapid development of digital technology has significantly transformed how individuals search for information, including travel destination information. This study aims to examine the influence of ChatGPT's innovation characteristics and perceived trustworthiness on affective response and word of mouth (WOM) among Generation Z users in Surabaya, Indonesia. Using a quantitative approach, data were collected from 100 respondents through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that ChatGPT’s innovation characteristics positively influence both affective response and perceived trustworthiness. Affective response significantly impacts WOM, highlighting the critical role of emotional engagement in promoting user recommendations. However, perceived trustworthiness does not directly affect WOM, indicating that trust alone is insufficient to drive users to recommend ChatGPT without strong emotional involvement. This study expand research on AI adoption in the tourism sector and provides practical insights for AI developers and tourism marketers targeting Generation Z users. keywords a;b;c;d ChatGPT, Innovation Characteristics, Perceived Trustworthiness, Affective Response, Word of Mouth, Generation Z, Tourism Information Search, AI Adoption. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Prita_Ayu_Kusumawardhany.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/316 firstpage 29 lastpage 34 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 5 Volume 22 authors Prita Ayu Kusumawardhany, Denis Fidita Karya Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Adoption of ChatGPT for Travel Information: Exploring Innovation, Trust, and Word of Mouth among Gen Z Creator An entity primarily responsible for making the resource Prita Ayu Kusumawardhany, Denis Fidita Karya https://mail.insyma.org/proceedings/files/original/articles/Ranny_Fitria__Puspitasari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title A Systematic Review on The Influence of Human Resource Management on Healthcare Service Innovation Through Employee Work Motivation Author #1 Ranny Fitria Puspitasari Author #2 Ludi Wisnu Wardhana Abstract/Description The post-pandemic transformation of global healthcare services underscores the urgent and strategic role of Human Resource Management (HRM) in driving organizational innovation. This study presents a systematic synthesis of the interrelationship between HRM practices, work motivation, and healthcare service innovation using a Systematic Literature Review (SLR) approach to 26 Scopus-indexed scholarly articles (2021–2025). The findings suggest that HRM practices focusing on job meaning, autonomy, and Performance recognition enhance motivation, which in turn promotes innovation adoption and drives organizational behavioral change. This study proposes an integrative conceptual model grounded in the Resource-Based View (RBV), Self-Determination Theory (SDT), and Theory of Planned Behavior (TPB), positioning motivation as the psychological mechanism linking HRM design to organizational innovation. The primary contribution of this study lies in its cross-theoretical synthesis and its policy recommendations for fostering a motivation-driven innovation ecosystem in the healthcare sector. Furthermore, the study opens pathways for future research through longitudinal and multi-level approaches to validate the proposed model within dynamic healthcare system contexts. keywords a;b;c;d Human Resource Management, healthcare service innovation, work motivation, systematic literature review publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Ranny_Fitria__Puspitasari.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/315 firstpage 22 lastpage 28 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 4 Volume 22 authors Ranny Fitria Puspitasari, Ludi Wisnu Wardhana Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Systematic Review on The Influence of Human Resource Management on Healthcare Service Innovation Through Employee Work Motivation Creator An entity primarily responsible for making the resource Ranny Fitria Puspitasari, Ludi Wisnu Wardhana https://mail.insyma.org/proceedings/files/original/articles/Agus_Sunyoto.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title A Review of the Relationship Between Employee Background and Work Environment on Employee Performance in Manufacturing Companies in Southeast Asian Countries Author #1 Agus Bambang Sunyoto Author #2 This study aims to synthesize publications on the relationship between employee background, work environment, and performance. This study focuses on employees of manufacturing companies in Southeast Asian countries. This study employs the Systematic Literature Review (SLR) method, following the PRISMA steps. The articles synthesized in this review were sourced from nine databases, utilizing the keywords "employee background," "employee environment," and "employee performance" concerning manufacturing companies in ASEAN countries, published between 2020 and 2025, resulting in a total of 48,220 articles. After elimination according to the criteria, only 14 articles were considered and extracted. The results of the synthesis found that the background of employees in ASEAN is related to the intellectual capital they have to be able to develop. In addition, the background related to employee gender can affect employee job satisfaction and performance. Furthermore, the work environment will also improve employee performance, and managers have an important role in creating a good work environment, so the background of this manager needs to be considered, because it also affects their leadership style. Author #3 employee background, work environment, employee performance, manufacturing companies, Southeast Asian countries, systematic literature review keywords a;b;c;d employee background, work environment, employee performance, manufacturing, Southeast Asia publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/Agus_Sunyoto.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/314 firstpage 13 lastpage 21 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 3 Volume 22 authors Agus Bambang Sunyoto, This study aims to synthesize publications on the relationship between employee background, work environment, and performance. This study focuses on employees of manufacturing companies in Southeast Asian countries. This study employs the Systematic Literature Review (SLR) method, following the PRISMA steps. The articles synthesized in this review were sourced from nine databases, utilizing the keywords "employee background," "employee environment," and "employee performance" concerning manufacturing companies in ASEAN countries, published between 2020 and 2025, resulting in a total of 48,220 articles. After elimination according to the criteria, only 14 articles were considered and extracted. The results of the synthesis found that the background of employees in ASEAN is related to the intellectual capital they have to be able to develop. In addition, the background related to employee gender can affect employee job satisfaction and performance. Furthermore, the work environment will also improve employee performance, and managers have an important role in creating a good work environment, so the background of this manager needs to be considered, because it also affects their leadership style., employee background, work environment, employee performance, manufacturing companies, Southeast Asian countries, systematic literature review Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Review of the Relationship Between Employee Background and Work Environment on Employee Performance in Manufacturing Companies in Southeast Asian Countries Creator An entity primarily responsible for making the resource Agus Bambang Sunyoto https://mail.insyma.org/proceedings/files/original/8574c5ba134aec9560a6b28abf85cfd6.pdf db362e5373833b447a67f97d19293f91 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title A Continuous Improvement in Lean Manufacturing to form a Learning Organization: A Conceptual Model Author #1 Buyung Christophorus Author #2 Radittya Mahasputra Antara Author #3 Stefanus Budy Widjaja Subali Abstract/Description This conceptual model explores how continuous improvement in lean manufacturing leads PT Tjiwi Kimia toward becoming a learning organization, using tools like MBOS and KPI-driven strategies. keywords a;b;c;d Lean manufacturing, continuous improvement, learning organization publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/buyung_christophorus.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/313 firstpage 8 lastpage 12 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 2 Volume 22 authors Buyung Christophorus, Radittya Mahasputra Antara, Stefanus Budy Widjaja Subali Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Continuous Improvement in Lean Manufacturing to form a Learning Organization: A Conceptual Model Creator An entity primarily responsible for making the resource Buyung Christophorus, Radittya Mahasputra Antara, Stefanus Budy Widjaja Subali https://mail.insyma.org/proceedings/files/original/articles/sanita_Dhakirah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 22, 2025) Proceedings meta_title A Conceptual Framework of Environmental Awareness and Green Perceived Value in Predicting Green Purchase Behavior: A Focus on Organic Cosmetic Consumers Author #1 Sanita Dhakirah Author #2 Nurul Hidayatinnisa Author #3 Becik Gati Anjari Author #4 Fauziah Author #5 Naufal Asyam Murdiono Abstract/Description This conceptual paper explores the relationship between environmental awareness and green perceived value in influencing green purchase behavior, particularly among organic cosmetic consumers. As environmental concerns increase and consumer awareness of sustainability grows, understanding the motivations behind eco-friendly purchasing decisions is crucial. Environmental awareness refers to consumers' knowledge and concern about environmental issues, while green perceived value captures their overall evaluation of eco-friendly products in terms of benefits relative to cost. This study proposes a conceptual framework where environmental awareness directly influences green purchase behavior and also affects it indirectly through green perceived value. The framework emphasizes the mediating role of green perceived value, contributing to the understanding of green consumer behavior, especially in the organic cosmetics market. Practical implications for marketers include highlighting environmental benefits and aligning product features with consumer values. Future research should empirically test the model across different consumer demographics to validate its generalizability and applicability in various markets. keywords a;b;c;d Environmental awareness, green perceived value, green purchase behavior, organic cosmetics. publication_date 2025/06/20 2025/06/15 pdf_url https://insyma.org/proceedings/files/articles/sanita_Dhakirah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/312 firstpage 1 lastpage 7 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 1 Volume 22 authors Sanita Dhakirah, Nurul Hidayatinnisa, Becik Gati Anjari, Fauziah, Naufal Asyam Murdiono Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Conceptual Framework of Environmental Awareness and Green Perceived Value in Predicting Green Purchase Behavior: A Focus on Organic Cosmetic Consumers Creator An entity primarily responsible for making the resource Sanita Dhakirah, Nurul Hidayatinnisa, Becik Gati Anjari, Fauziah, Naufal Asyam Murdiono https://mail.insyma.org/proceedings/files/original/05f0635ef1e52a5e29159ff39d70bc0a.pdf dce1fab73343f6781d1c3596dfde5490 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings Title Introduction of Rice Bran Skin Toner in Indonesia Abstract/Description Known as a component of chicken feed in Indonesia, rice bran has been recognized as a residue of rice processing and as a subject that has no value as a consumer product. However, Japanese traditional pickles using rice bran have been highlighting its nutritious values and recent physiological studies are proving its benefits as a skincare product. Along with a cascade of K-pop culture popularity, rice bran can be leveraged into skincare toner to penetrate the Indonesian cosmetic market. According to such backgrounds, the Generation Z segment is a main target of rice bran skin toner. The product will be branded as a made in Japan with a relatively low price and sold at convenient retail outlets using SNS-oriented ads and sales promotions. Challenges lie in how to alter the consumer image of rice bran from chicken feed to casual cosmetics for youth. Effective marketing promotions should mention repeatedly that rice bran skin toner is a fashionable and sustainable brand from Japan contributing to the universal surge in SDGs. Author #1 Jun Kumamoto Tomoya Furumichi Ryuki Munakata Moka Sakurai Ryuki Shimizu Yuna Someya Tomoshiro Takeda Shota Tanaka Kenta Yanai keywords a;b;c;d Rice Bran, Whitening Effect, Cognitive Bias issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of The International Symposium on Management publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya Volume 21 firstpage 791 lastpage 794 meta_title Introduction of Rice Bran Skin Toner in Indonesia publication_date 2025/06/20 2024/6/15 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Introduction of Rice Bran Skin Toner in Indonesia Creator An entity primarily responsible for making the resource Jun Kumamoto, Tomoya Furumichi, Ryuki Munakata, Moka Sakurai, Ryuki Shimizu, Yuna Someya, Tomoshiro Takeda, Shota Tanaka, Kenta Yanai Publisher An entity responsible for making the resource available Fakultas Bisnis dan Ekonomika, Universitas Surabaya https://mail.insyma.org/proceedings/files/original/ea4978b7b0a4852105f2542578356e95.pdf f7d0697941714588500de86d4cf315b7 Proceedings Title The Role of Digital Marketing and Service Quality on Visiting Decisions for Tourism Development in VUCA Era Abstract/Description Digital marketing is one of the factors that play an important role in the smooth running of the tourism business in an era of uncertainty that is often called the VUCA Era. The presence of digital marketing supported by good service quality will increase the decision to visit the tourists for tourism development. Therefore, tourism business managers need to pay close attention to the influence and role of digital marketing and service quality in order to increase the number of visitors in order to compete with competitors and survive in this era of uncertainty (VUCA era). Author #1 Fathor AS Author #2 Laurentin Carolin Tiara Author #3 Chinta Aulia Puja Lista Kumala Author #4 Ahmad Ryan Maulana Author #5 Firman Ariefiansyah publication_date 2025/06/20 2024/6/15 keywords a;b;c;d Digital Marketing, Service Quality,Visiting Decisionas, Touriam Development, VUCA Era. firstpage 791 lastpage 797 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of The International Symposium on Management publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya pdf_url https://insyma.org/proceedings/files/original/ea4978b7b0a4852105f2542578356e95.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/307 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Digital Marketing and Service Quality on Visiting Decisions for Tourism Development in VUCA Era Creator An entity primarily responsible for making the resource Fathor AS, Laurentin Carolin Tiara, Chinta Aulia Puja Lista Kumala, Ahmad Ryan Maulana, and Firman Ariefiansyah https://mail.insyma.org/proceedings/files/original/2fb407bc4971638395eda48c083d808a.pdf 4fa12cff2d39f7c0dbcd508e539ef6cf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings Title The Effectiveness of Technology-Based Accounting Learning Using The Problem-Based Learning Method Abstract/Description This study aims to determine the effectiveness of technology-based accounting learning using the Problem Based Learning (PBL) method. The effectiveness of technology-based accounting learning is seen from the aspects of participant activities in learning, learning participant activities and the results obtained by learning participants. The entire population in this study is students in accounting study programs in various Higher Teaching in the city of Malang totaling 142 people. Data collection techniques use observation and documentation. The results showed that technology-based accounting learning using the Problem Based Learning (PBL) method is effective in improving skills in accounting. Author #1 Aditya Hermawan publication_date 2025/06/20 2024/6/15 abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/admin/items/edit/306 keywords a;b;c;d Accounting Learning, Problem Based Learning, Learning Effectiveness firstpage 785 lastpage 790 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of The International Symposium on Management publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 140 meta_title The Effectiveness of Technology-Based Accounting Learning Using The Problem-Based Learning Method Volume 21 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effectiveness of Technology-Based Accounting Learning Using The Problem-Based Learning Method Creator An entity primarily responsible for making the resource Aditya Hermawan https://mail.insyma.org/proceedings/files/original/7af07db916ec65503d7782475c557190.pdf 9c37589b67d82df0fffa58d7cf91b1fa Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Correlation of Sectoral Stock Indexes on the Indonesian Stock Exchange for Portfolio Diversification Strategies Author #1 Rahmat Budi Santoso Author #2 M. Rifki Bakhtiar Author #3 Bunga Rosa Afilia Author #4 Abdul Basid Abstract/Description This research aims to examine opportunities for stock portfolio diversification on the IDX Industrial Classification index on the Indonesian Stock Exchange. This research data uses daily returns from 11 sectoral stock price index. The research period used is from January 25, 2021, to March 28, 2024. The analysis method uses correlation analysis to determine the level of index return correlation between sectors. The research results show that all stock sectors have varying levels of correlation, but the level of correlation is low to moderate. The technology stock sector has the lowest correlation with other stock sectors. Investors have a huge opportunity to diversify their shares into several stock sectors to reduce the risk of investing. keywords a;b;c;d Portfolio Diversification, Sectoral Stock Price Index, IDX Industrial Classification, Indonesia stock exchange publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/7af07db916ec65503d7782475c557190.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/305 firstpage 780 lastpage 784 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 305 Volume 21 URL https://insyma.org/proceedings/files/original/articles/139_Rahmat%20Budi%20Santoso.pdf Title Correlation of Sectoral Stock Indexes on the Indonesian Stock Exchange for Portfolio Diversification Strategies Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Correlation of Sectoral Stock Indexes on the Indonesian Stock Exchange for Portfolio Diversification Strategies Creator An entity primarily responsible for making the resource Rahmat Budi Santoso, M. Rifki Bakhtiar, Bunga Rosa Afilia, Abdul Basid https://mail.insyma.org/proceedings/files/original/articles/138_Aryaningsih%20Nur%20Afifah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Effect Price and Online Customer Reviews in Shopee Consumer Purchase Decisions at Kediri City Author #1 Aryaningsih Nur Afifah Author #2 Muhammad Dian Ruhamak Author #3 Yudiarto Perdana Putra Abstract/Description This research aims to determine the influence of price and online customer reviews on the purchasing decisions of Shopee consumers in Kediri City. This type of research employs a quantitative approach using survey methodology. This research used a sample of 96 respondents. The sampling technique uses a non-probability sampling technique using purposive sampling with sample selection criteria. Consumers aged 17 years to > 35 years have made purchases at Shopee. The test equipment for this research is instrument testing, classical assumption testing, and multiple linear regression analysis. The results of this research are known as sig values. for the (partial) influence of X1 on Y is 0.000 < 0.05. I have known sig value. for the (partial) influence of X2 on Y is 0.004 < 0.05. Known sig value. for the (simultaneous) influence of X1 and X2 on Y is 0.000 < 0.05. This research shows that price has a positive and significant effect on consumer purchasing decisions in the Shopee marketplace. The study's findings indicate that online users' behavior has a positive and significant impact on consumers' purchasing decisions on Shopee. Thus, the research results show that price and online customer reviews have an effect positive and significant on consumer purchasing decisions on the Shopee marketplace. keywords a;b;c;d Price, Online Customer Reviews, Purchasing Decisions publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/138_Aryaningsih%20Nur%20Afifah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/304 firstpage 775 lastpage 779 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 304 Volume 21 URL https://insyma.org/proceedings/files/original/articles/138_Aryaningsih%20Nur%20Afifah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Effect Price and Online Customer Reviews in Shopee Consumer Purchase Decisions at Kediri City Creator An entity primarily responsible for making the resource Aryaningsih Nur Afifah, Muhammad Dian Ruhamak, Yudiarto Perdana Putra https://mail.insyma.org/proceedings/files/original/articles/137_DONE%20SUSULAN_NEW%20FIKA%20R%20W_JURNAL%20INTERNASIONAL.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Effect of Product Quality Dimensions on Customer Loyalty for Skincare Products The Originote By Using Customer Satisfaction as A Mediating Variable (Study on Students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya) Author #1 Fika Risqi Wulandari Author #2 Matheous Tamonsang Abstract/Description This study analyzes and reexamines the influence of product quality dimensions as an effort to increase customer loyalty from the originate skincare products by setting customer satisfaction variables as mediation variables. This research is a quantitative research, where data that can be calculated or measured directly in the form of numbers, dimensional values with data sources from questionnaires filled out by respondents based on a predetermined sample of 96 respondents, namely students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya. Data analysis techniques used are instrument tests with validity tests, reliability tests, classical assumption tests, Normality Tests, Multicollinearity Tests, Heteroscedasticity Tests and Multiple Linear Regression Analysis and conducting hypothesis testing. keywords a;b;c;d product quality, customer loyalty customer satisfaction publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/137_DONE%20SUSULAN_NEW%20FIKA%20R%20W_JURNAL%20INTERNASIONAL.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/303 firstpage 769 lastpage 774 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 303 Volume 21 URL https://insyma.org/proceedings/files/original/articles/137_DONE%20SUSULAN_NEW%20FIKA%20R%20W_JURNAL%20INTERNASIONAL.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Product Quality Dimensions on Customer Loyalty for Skincare Products The Originote By Using Customer Satisfaction as A Mediating Variable (Study on Students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya) Creator An entity primarily responsible for making the resource Fika Risqi Wulandari, Matheous Tamonsang https://mail.insyma.org/proceedings/files/original/articles/136_DONE%20SUSULAN_Adrianto%20INSYIMA%202024-2.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Brand Image on Purchasing Decisions Through Word of Mouth on Hisana Fried Chicken Consumers Author #1 Adrianto Trimarjono Author #2 M. Jalaludin Abstract/Description Hisana Fried Chicken is a culinary company that has been capable to grow rapidly middle the economics crisis following the Covid 19 pandemic . Its development has reached more than 1000 outlets spreads throughout the archipelago . This development made it widely known in society , thus underlying the research in the form of a thesis which aims to determine the influence of brands image on purchasing decisions through word of mouth . The research approaches used was quantitative , the population was consumers of Hisana Fried Chicken in Bendil hamlet , Kepatihan village , Gresik district . The sample was determined by using a non- probability sampling method with a purposive sampling technique with the criteria of being more than 17 years old and having made a purchase at least once. A minimum sample of 30 respondents is a sample obtained through distributing questionnaires as data collection . The results of distributing the questionnaire collected 50 pieces of data that met the complete requirements so that it could be processed statistics . The data analysis technique uses path analysis with 2 regression testing structures . Structure I with 2 equations using simple linear regression analysis . Structure II with 1 equation for multiple linear regression analysis . To test the moderating variables using the Sobel test . The results of research on hypothesis testing (t), based on regression analysis of brands image , it is concluded that the brand has a significance influence on purchasing decisions with a significance value of 0,000, brand image also has a significance influence on word of mouth with a significance value of 0,000 and word of mouth influences purchasing decisions with a value of significance 0.000. The results of the Sobel test prove that there is a significant influence of brands image on purchasing decisions through word of mouth among Hisana Fried Chicken consumers . in Bendil hamlet , Kepatihan village , Gresik district. keywords a;b;c;d brands image, word of mouth, purchasing decisions publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/136_DONE%20SUSULAN_Adrianto%20INSYIMA%202024-2.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/302 firstpage 763 lastpage 768 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 302 Volume 21 URL https://insyma.org/proceedings/files/original/articles/136_DONE%20SUSULAN_Adrianto%20INSYIMA%202024-2.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Brand Image on Purchasing Decisions Through Word of Mouth on Hisana Fried Chicken Consumers Creator An entity primarily responsible for making the resource Adrianto Trimarjono, M. Jalaludin https://mail.insyma.org/proceedings/files/original/articles/135_Hayuning%20Purnama.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Role of Music in Brand Development: Lessons Learned from XYZ Advertising Author #1 Hayuning Purnama Dewi Abstract/Description Music has become an integral part of brand development strategies, as companies seek to create a strong emotional connection with their target audience. This paper explores the role of music in brand development, drawing insights from the marketing campaign of XYZ Advertising, a leading global agency. The paper examines how music can be used to establish a brand's identity, enhance its message, and foster a deeper engagement with consumers. It also discusses the challenges and best practices in incorporating music into a brand's marketing strategy. Research methods used in this paper include a review of academic literature on branding and music marketing, as well as a case study analysis of XYZ Advertising's successful use of music in its campaigns. The findings suggest that effectively leveraging music can significantly contribute to a brand's development and successful positioning in the market. Brands that invest in thoughtful music integration are more likely to create a memorable and impactful connection with their audience, leading to improved brand recall, loyalty, and ultimately, commercial success. keywords a;b;c;d Music Branding, Emotional, Brand Recall publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/135_Hayuning%20Purnama.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/301 firstpage 759 lastpage 762 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 301 Volume 21 URL https://insyma.org/proceedings/files/original/articles/135_Hayuning%20Purnama.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Music in Brand Development: Lessons Learned from XYZ Advertising Creator An entity primarily responsible for making the resource Hayuning Purnama Dewi https://mail.insyma.org/proceedings/files/original/articles/134_Karimannisa%20Alieni.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Effect of Stock Liquidity and Bid-Ask Spread on Price Reversal Around the Announcement of the Russian Invasion in LQ-45 Companies Listed on the Indonesian Stock Exchange Author #1 Karimannisa Alieni Author #2 Nur Aida Arifah Tara Abstract/Description This study aims to examine and analyze the effect of Stock Liquidity and Bid-Ask Spread on Price Reversal around the announcement of Russia's invasion of Ukraine for companies listed in the LQ-45 index on the Indonesia Stock Exchange. The announcement of the invasion is a significant event with major impacts on the global financial market. In this context, this research wants to understand how Stock Liquidity and Bid-Ask Spread affect reversible price changes following the announcement of Russia's invasion. The type of research is associative research with data collection methods namely survey samples. The population in this study were 50 companies listed in the LQ-45 index on the IDX from January to March 2022, using the sampling method namely purposive sampling. Based on the established criteria 40 sample companies were obtained. The data analysis method used is multiple linear regression. The result of this study shows that Stock Liquidity by proxy Trading Volume Activity has a positive and significant effect on Price Reversal, Bid-Ask Spread by proxy the Relative Average Bid-Ask Spread has a positive but not significant effect on Price Reversal. keywords a;b;c;d Stock Liquidity, Bid-Ask Spread, Price Reversal, Russia's Invasion of Ukraine publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/134_Karimannisa%20Alieni.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/300 firstpage 754 lastpage 758 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 300 Volume 21 URL https://insyma.org/proceedings/files/original/articles/134_Karimannisa%20Alieni.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Stock Liquidity and Bid-Ask Spread on Price Reversal Around the Announcement of the Russian Invasion in LQ-45 Companies Listed on the Indonesian Stock Exchange Creator An entity primarily responsible for making the resource Karimannisa Alieni, Nur Aida Arifah Tara https://mail.insyma.org/proceedings/files/original/articles/133_Dwi%20Karunia%20Rahmasari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Analysis of Financial Performance Before and After Acquisition of Companies Listed on The Indonesia Stock Exchange in 2022 Author #1 Dwi Karunia Rahmasari Author #2 Burhanudin Abstract/Description The study aims to determine the difference in the company's financial performance before and after the acquisition of companies listed on the Indonesia Stock Exchange. A type of comparative research, which compares financial performance before with an acquisition. Samples were taken using purposive sampling techniques. The data analysis method used is the Wilcoxon signed rank test using SPSS 2020. The study used financial ratio variables, namely liquidity ratio measured by Current Ratio (CR), leverage ratio measured by Debt to Equity Ratio (DER), profitability ratio measured using Return On Assets (ROA), activity ratio measured by Total Asset Turnover (TATO), and there is a market ratio measured by Price to Book Value (PBV). The results of this study show that liquidity ratio (CR), activity ratio (TATO) and market ratio (PBV) there is no significant difference before and after the acquisition. Meanwhile, the leverage ratio (DER) and profitability ratio (ROA) concluded that there were differences before and after the acquisition. keywords a;b;c;d Acquisition, Financial Performance, Current Ratio, Debt to Equity Ratio, Return On Assets, Total Asset Turnover, Price To Book Value, Wilcoxon Signed Rank Test publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/133_Dwi%20Karunia%20Rahmasari.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/299 firstpage 750 lastpage 753 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 299 Volume 21 URL https://insyma.org/proceedings/files/original/articles/133_Dwi%20Karunia%20Rahmasari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of Financial Performance Before and After Acquisition of Companies Listed on The Indonesia Stock Exchange in 2021 Creator An entity primarily responsible for making the resource Dwi Karunia Rahmasari, Burhanudin https://mail.insyma.org/proceedings/files/original/articles/132_Dawam%20Setiawan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying of Miniso Products at Lombok Epicentrum Mall Author #1 Dawam Setiawan Author #2 Dwi Putra Buana Sakti Abstract/Description This study aims to determine the effect of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying in Miniso Lombok Epicentrum Mall products. The type of research conducted is quantitative descriptive which is causal associative. The population in this study is consumers who have purchased Miniso products at Lombok Epicentrum Mall. The number of samples taken was 100 people. The sampling technique used in this study was purposive sampling technique. Data was collected through an online survey and analyzed using multiple linear regression analysis through SPSS program version 25. The results of this study show that Hedonic Shopping Value and Shopping Lifestyle have a positive and significant influence on Impulse Buying in Miniso Lombok. keywords a;b;c;d Hedonic Shopping Value, Shopping Lifestyle, Impulse Buying publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/132_Dawam%20Setiawan.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/298 firstpage 747 lastpage 749 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 298 Volume 21 URL https://insyma.org/proceedings/files/original/articles/132_Dawam%20Setiawan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Hedonic Shopping Value and Shopping Lifestyle on Impulse Buying of Miniso Products at Lombok Epicentrum Mall Creator An entity primarily responsible for making the resource Dawam Setiawan, Dwi Putra Buana Sakti https://mail.insyma.org/proceedings/files/original/articles/131_I%20Gede%20Pidran%20Eka%20Putra.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Green Product, Green Advertising, And Health Consciousness on Purchasing Decision of Ades Brand Bottled Drinking Water (AMDK) Products In Mataram City Author #1 I Gede Pidran Eka Putra Author #2 Dwi Putra Buana Sakti Abstract/Description This research aims to analyze the influence of Green Product, Green Advertising, And Health Consciousness on Purchasing Decision of Ades Brand Bottled Drinking Water (AMDK) Products In Mataram City. The data collection method uses a questionnaire. Population of 100 respondents with a sample of 100. The analysis method uses multiple linear regression analysis using the Statistical Package for The Social Sciences (SPSS) tool. The results of the research show that first, Green Product has a positive and significant effect on Purchasing Decision. Second, Green Advertising has a positive and significant effect on Purchasing Decision. Third, Health Consciousness has a positive and significant effect on Purchasing Decision. The research results can be used as a basis for improving Green Product, Green Advertising, and Health Consciousness in deciding to purchase Ades brand bottled drinking Water (AMDK) Products in Mataram City keywords a;b;c;d Green Product, Green Advertising, Health Consciousness, Purchasing Decision publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/131_I%20Gede%20Pidran%20Eka%20Putra.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/297 firstpage 743 lastpage 746 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 297 Volume 21 URL https://insyma.org/proceedings/files/original/articles/131_I%20Gede%20Pidran%20Eka%20Putra.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Green Product, Green Advertising, And Health Consciousness on Purchasing Decision of Ades Brand Bottled Drinking Water (AMDK) Products In Mataram City Creator An entity primarily responsible for making the resource I Gede Pidran Eka Putra, Dwi Putra Buana Sakti https://mail.insyma.org/proceedings/files/original/articles/130_Muhammad%20Shaghiar%20Maulana.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Effect of Country of Origin and Online Customer Review on Purchase Decision of Uniqlo Products in Mataram City Author #1 Muhammad Shaghiar Maulana Author #2 Dwi Putra Buana Sakti Abstract/Description This study aims to determine the effects of country of origin and online costumer review, on purchase decision in Uniqlo products. The type of research used was descriptive quantitative with causal associative nature. The population in this study were consumers who have previously purchased Uniqlo products. The number of samples taken was 100 people. The sampling technique used in this research was purposive sampling technique. The data were collected through an online survey and analyzed using multiple linear regression analysis through the SPSS version 25 program. The results showed that country of origin and online costumer review have a positive and significant influence on purchase decision. keywords a;b;c;d Country of Origin, Online Costumer Review, Purchase Decision publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/130_Muhammad%20Shaghiar%20Maulana.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/296 firstpage 738 lastpage 742 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 296 Volume 21 URL https://insyma.org/proceedings/files/original/articles/130_Muhammad%20Shaghiar%20Maulana.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Country of Origin and Online Customer Review on Purchase Decision of Uniqlo Products in Mataram City Creator An entity primarily responsible for making the resource Muhammad Shaghiar Maulana, Dwi Putra Buana Sakti https://mail.insyma.org/proceedings/files/original/articles/129_Simson%20Albert%20Togar%20Dafarius.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Organizational Culture and Work Motivation on Organizational Citizenship Behavior (OCB) Among Inpatient Ward Nurses of NTB Provincial Regional Hospital Author #1 Simson Albert Togar Dafarius Author #2 Sarifudin Serip Abstract/Description This study examines the influence of organizational culture and work motivation on Organizational Citizenship Behavior (OCB) among inpatient unit nurses at the NTB Provincial Hospital. The type of research used is associative research, which is conducted to determine the influence or relationship between independent and dependent variables. The respondents in this study were 78 individuals. The data analysis technique used is multiple linear regression analysis using SPSS. The results of the study indicate that: (1) organizational culture has a positive and significant influence on Organizational Citizenship Behavior (OCB) among inpatient unit nurses at the NTB Provincial Hospital, (2) work motivation has a positive and significant influence on Organizational Citizenship Behavior (OCB) among inpatient unit nurses at the NTB Provincial Hospital. keywords a;b;c;d Nurses, Organizational Culture, Work Motivation, Organizational Citizenship Behavior (OCB) publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/129_Simson%20Albert%20Togar%20Dafarius.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/295 firstpage 734 lastpage 737 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 295 Volume 21 URL https://insyma.org/proceedings/files/original/articles/129_Simson%20Albert%20Togar%20Dafarius.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Organizational Culture and Work Motivation on Organizational Citizenship Behavior (OCB) Among Inpatient Ward Nurses of NTB Provincial Regional Hospital Creator An entity primarily responsible for making the resource Simson Albert Togar Dafarius, Sarifudin Serip https://mail.insyma.org/proceedings/files/original/articles/128_Abdul%20azis.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Development of Student Entrepreneurial Orientation Through Human Potential and the University Environment Author #1 Abdul Azis Bagis Author #2 Budi Santoso Author #3 Akram Author #4 Santi Nururly Abstract/Description This study aims to present a detailed empirical investigation of entrepreneurial oriented business students. It examines a new model that explains the strength of entrepreneurial intention when attending an entrepreneurship course with a strengthening university environment. The methodology adopted was an associative study of specific dependent, independent, and moderating variables involving business management students from various universities (387 Indonesian students). The university environment strengthened the use of the six variables of human potential. Further, structural equation modeling (SEM) was used to analyze the data. The results show that the six variables of human potential are effective in building entrepreneurial orientation among students and are more meaningful in a supportive university environment. To be able to actualise human potential, students need to first understand the elements that are embedded in them, as a determination to become entrepreneurs. The author uses the theory of planned behaviour (TPB), which likens entrepreneurial intentions to a human potential that is actualised as a result of certain attitudes, perceived behavioural control, and subjective norms. The effectiveness of entrepreneurship education can be increased by using the results of this study as a guide. Several suggestions are offered about maximizing the actualization of students' human potential, which can be done through stimulants of the benefits and virtues of being an entrepreneur. This study provides detailed and solid results about entrepreneurial intentions that are more measurable and easier to realize. Further, it has essential contributions and implications for the literature on the concept of entrepreneurial intentions and entrepreneurial orientation research in this era of disruption. keywords a;b;c;d Character Strength, University Environment, Student Entrepreneur, Entrepreneurial Orientation publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/128_Abdul%20azis.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/294 firstpage 729 lastpage 733 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 294 Volume 21 URL https://insyma.org/proceedings/files/original/articles/128_Abdul%20azis.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Development of Student Entrepreneurial Orientation Through Human Potential and the University Environment Creator An entity primarily responsible for making the resource Abdul Azis Bagis, Budi Santoso, Akram, Santi Nururly https://mail.insyma.org/proceedings/files/original/articles/127_Putu%20Anom%20Mahadwarta.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Impact of Capital Structure on Firm Performance: Covid 19 Case Author #1 Claudio Dwisath Retanubun Author #2 Putu Anom Mahadwartha Author #3 Werner Ria Murhadi Abstract/Description This study investigates the influence of capital structure on the performance of non-financial sector companies listed on the Indonesia Stock Exchange (IDX) over the period 2017-2021. The primary aim is to determine the effects of various capital structure components, including total debt ratio, long-term debt ratio, liquidity, firm size, firm growth, and firm age on the financial performance, measured by Return on Assets (ROA), of these companies. Additionally, the study examines the impact of the COVID-19 pandemic on corporate performance. The analysis reveals that total debt ratio and long-term debt ratio have a significant negative impact on ROA, supporting the pecking order theory which suggests that companies prefer internal financing due to lower costs and reduced information asymmetry. Conversely, liquidity, firm size, and firm growth exhibit a significant positive effect on ROA, indicating that higher liquidity and larger firm size enhance a company's ability to invest and grow, thereby improving performance. The results also show that firm age positively influences ROA, as older firms benefit from experience and efficiency gains. Furthermore, the COVID-19 pandemic has a significant negative effect on corporate performance, underscoring the financial challenges posed by the crisis. The findings contribute to the existing literature by providing empirical evidence on the relationship between capital structure and firm performance in the context of Indonesian non-financial companies. The study highlights the importance of optimal capital structure management to enhance firm performance and offers insights for managers and investors in making informed financial decisions. keywords a;b;c;d capital structure, performance, return on asset, covid19 publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/127_Putu%20Anom%20Mahadwarta.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/293 firstpage 725 lastpage 728 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 293 Volume 21 URL https://insyma.org/proceedings/files/original/articles/127_Putu%20Anom%20Mahadwarta.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Impact of Capital Structure on Firm Performance: Covid 19 Case Creator An entity primarily responsible for making the resource Claudio Dwisath Retanubun, Putu Anom Mahadwartha, Werner Ria Murhadi https://mail.insyma.org/proceedings/files/original/articles/126_Muhammad%20izharuddin.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Understanding the Dynamics of Dietary Restaurant Popularity: Insights from Data Mining in East Java Restaurants Author #1 Muhammad Izharuddin Author #2 Meirza Cahya Lestyorini Abstract/Description In recent years, there has been a noticeable surge in public interest in maintaining healthy lifestyles. This trend reflects broader shifts towards health-oriented dietary choices, including the preference for plant-based foods. This study investigates the popularity of dietary restaurants by employing data mining techniques and multiple regression analysis. Through systematic data collection and analysis, it identifies key factors shaping consumer behavior, including the presence of dietary options, pricing perceptions, and online reviews. Results indicate that dietary options significantly impact restaurant popularity, attracting a diverse customer base. However, the perception of higher prices for dietary options poses a potential barrier to consumer adoption. Furthermore, online reviews play a crucial role in shaping restaurant reputations, with enduring effects on consumer behavior. This research contributes to our understanding of consumer behavior in the context of dietary preferences, offering practical implications for enhancing the popularity and success of dietary restaurants in an evolving market landscape. keywords a;b;c;d Popularity, Dietary, Data Mining, Restaurant publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/126_Muhammad%20izharuddin.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/292 firstpage 720 lastpage 724 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 292 Volume 21 URL https://insyma.org/proceedings/files/original/articles/126_Muhammad%20izharuddin.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding the Dynamics of Dietary Restaurant Popularity: Insights from Data Mining in East Java Restaurants Creator An entity primarily responsible for making the resource Muhammad Izharuddin, Meirza Cahya Lestyorini https://mail.insyma.org/proceedings/files/original/articles/125_Tio_SEMINTER%20(UBAYA).pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Determinants of Company Performance Viewed From A Financial Point of View Author #1 Tio Arriela Doloksaribu Author #2 Rizalnur Firdaus Author #3 Firina Lukitaningtyas Abstract/Description This research aims to determine the effect of solvency ratios, activity ratios and profitability ratios on financial performance (Study of Plantation Sub-Sector Companies Listed on the Indonesian Stock Exchange for the 2019-2021 Period). The method used in this research is an associative quantitative method. This research uses multiple linear regression analysis techniques with the help of SPSS VS 21.00. The population in the study were plantation sub-sector companies listed on the Indonesian Stock Exchange (BEI) for the 2019-2021 period. The sampling technique in this research used purposive sampling. Based on the research results, it can be concluded that partially the variable (1) solvency ratio has a significant effect on financial performance, (2) activity ratio has a significant effect on financial performance and (3) profitability ratio has a significant effect on financial performance while simultaneously the variables solvency ratio, ratio activity and profitability ratios have a significant effect on the financial performance of plantation sub-sector companies listed on the Indonesian Stock Exchange (BEI). keywords a;b;c;d Solvency, Activity, Profitability, Financial Performance publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/125_Tio_SEMINTER%20(UBAYA).pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/291 firstpage 714 lastpage 719 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 291 Volume 21 URL https://insyma.org/proceedings/files/original/articles/125_Tio_SEMINTER%20(UBAYA).pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Determinants of Company Performance Viewed From A Financial Point of View Creator An entity primarily responsible for making the resource Tio Arriela Doloksaribu, Rizalnur Firdaus, Firina Lukitaningtyas https://mail.insyma.org/proceedings/files/original/articles/124_Novita_CULTURAL%20TOURISM%20fixed.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Cultural Tourism: Potential, Uniqueness and Attraction Author #1 Novita Rifaul Kirom Author #2 Dian Rokhmawati Author #3 Limgiani Abstract/Description Tourists have a variety of attractions to choose from, including natural, cultural, and artificial tourism. Indonesia, with its diverse cultures, customs, beliefs, seasons, and tribes, offers a wide range of tourist attractions, attracting many visitors. Cultural factors play a significant role in attracting tourists, stemming from the inheritance of ancestors and developed by their descendants. To attract tourists through culture, there must be a strategy to preserve the existing cultural heritage and maintain a competitive perspective. Malang is a city with numerous tourist attractions, including cultural tourism. One of the notable sites is the Patirtaan Ngawonggo Site located in Nanasan village, Tajinan District, Malang regency. This holy bath, known to residents since 1970 as Reca (Arca), also features a patirtaan. The rich history and cultural significance of this site make it a compelling destination for tourists. This writing employs a qualitative approach, where qualitative writing seeks to elucidate phenomena in depth through comprehensive data collection. This writing adopts a descriptive style, with the research aiming to generate a systematic, factual, and precise depiction of the characteristics and facts about a specific population or object. Ngawonggo is a sacred bathing or patrician site left over from ancient Mataram during the golden age of Mpu Sindok or the Medang Kamulan kingdom. At this site, there are four clusters which include reliefs of the embodiment of gods and goddesses, ponds and meandering reliefs, cliffs with meandering reliefs, and reliefs of natural supporting creatures universe or gana. keywords a;b;c;d Cultural Tourism: Potential, Uniqueness And Attraction publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/124_Novita_CULTURAL%20TOURISM%20fixed.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/290 firstpage 710 lastpage 713 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 290 Volume 21 URL https://insyma.org/proceedings/files/original/articles/124_Novita_CULTURAL%20TOURISM%20fixed.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Cultural Tourism: Potential, Uniqueness and Attraction Creator An entity primarily responsible for making the resource Novita Rifaul Kirom, Dian Rokhmawati, Limgiani https://mail.insyma.org/proceedings/files/original/articles/123_Septyva%20ony.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Application of Product Innovation Carried Out by MSMEs in Business Activities to Improve Competitiveness (Study on MSMEs Bakpia Masaji Kediri City) Author #1 Septyva Ony Argyta Author #2 Gandung Satriyono Ria Author #3 Lestari Pangastuti Abstract/Description Competition is getting tougher for businesses in the culinary field. This requires business actors to be more innovative in order to maintain the survival of their business. The purpose of this research is to find out what product innovations are carried out and what are the competitiveness faced by Bakpia Masaji Micro, Small and Medium Enterprises (MSMEs). The type of research used is qualitative, using primary and secondary data. The data collection techniques used were observation, interviews, and documentation. Interviews were conducted with owners, employees, and customers of Bakpia Masaji MSMEs. The result of this study is that the product innovation of Bakpia Masaji MSMEs carried out is to improve or change the taste according to consumer desires without reducing the existing distinctive taste. Meanwhile, the competitiveness of Bakpia Masaji is other competitors that existed earlier, such as Bakpia Almair, Pia Latief, Bolen & Bakpia Simpang Lima Kediri. Compared to other competitors, Bakpia Masaji is superior because the price is cheap, the bakpia is soft, not dragging and not easily destroyed, the packaging is elegant and glossy. keywords a;b;c;d Product Innovation, MSMEs, Competitivenes publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/123_Septyva%20ony.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/289 firstpage 705 lastpage 709 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 289 Volume 21 URL https://insyma.org/proceedings/files/original/articles/123_Septyva%20ony.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Application of Product Innovation Carried Out by MSMEs in Business Activities to Improve Competitiveness (Study on MSMEs Bakpia Masaji Kediri City) Creator An entity primarily responsible for making the resource Septyva Ony Argyta, Gandung Satriyono Ria, Lestari Pangastuti https://mail.insyma.org/proceedings/files/original/articles/122_Erika%20ardita.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Effect of Shopping Enjoyment and Price Discount on Impulsive Buying in the Shopee Marketplace (Study on Students in Kediri City) Author #1 Erika Ardita Author #2 Nindi Vaulia Puspita Author #3 Wahyu Dede Gustiawan Abstract/Description The purpose of this study is to ascertain the impact of influence shopping enjoyment on impulsiveness buying, to ascertain the impact of price discounts on impulsive buying and to ascertain the of shopping enjoyment and price discount on impulsiveness buying at markertplace Shopee (Study on students in Kediri City). Descriptive analysis research kinds are used with quantitative research methods in this kind of study. This research was conducted in Kediri City, East Java. With a sample of 96 respondents, this study focuses on students living in Kediri City who made purchases at Shopee market. The sampling strategy combines a purposive sampling approach with criteria determined by researchers with Lemeshow formula. Validity tests, reliability tests, multiple linear regression tests, the classic assumption tests (normality, multicollinearity, heteroscedasticity), and hypothesis tests (t test, F test, coefficient of determination) are the data analysis techniques employed. Data processing tools use SPPS version 23. The findings of the study indicate that impulsive buying is not much impacted by shopping enjoyment, impulsive buying made on the Shopee marketplace are not much impacted by the price discount, and the shopping enjoyment and price discount together have a major impact on impulsive buying (Study on students in Kediri City). keywords a;b;c;d Shopping Enjoyment, Price Discount, Impulsive Buying publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/122_Erika%20ardita.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/288 firstpage 699 lastpage 704 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 288 Volume 21 URL https://insyma.org/proceedings/files/original/articles/122_Erika%20ardita.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Shopping Enjoyment and Price Discount on Impulsive Buying in the Shopee Marketplace (Study on Students in Kediri City) Creator An entity primarily responsible for making the resource Erika Ardita, Nindi Vaulia Puspita, Wahyu Dede Gustiawan https://mail.insyma.org/proceedings/files/original/articles/121_Ahmad%20Nizar%20Yogatama.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Importance of Product Variation as an Intervention to Improve Purchasing Decisions (A Study on Gubuk Kloning of Sumber Gempong Rice Field Tourism) Author #1 Ahmad Nizar Yogatama Abstract/Description The decision to purchase and product variation should be very important for tourists who are shopping in tourist spots such as Sumber Gempong Rice Field Tourism. This is because the number of visitors to Sumber Gempong can reach 3000�4000 tourists on Saturdays and Sundays and 500 visitors on regular days. This research was conducted using quantitative methods. The research was carried out from December 2023 to February 2024. The location of this research is the Gubuk Kloning Strawberry Hut. The population of this study is consumers who come to Gubuk Kloning, which averages 50 visitors per day for 3 months, which is 89 days with a total of 4450 visitors. The sample used in this study is 100 visitors. The sampling technique is simple random sampling. The data collection techniques used are observation, interviews, and questionnaires. The data analysis technique used in this research uses partial least squares. The results of this study are that the location of Gubuk Kloning has a positive and significant effect on the decision to purchase products by visitors to Sumber Gempong Rice Field Tourism; product variation of Gubuk Kloning also has a positive and significant effect on the decision to purchase products by visitors to Sumber Gempong Rice Field Tourism; and finally, product variation is able to be an intervening variable between location and purchasing decisions by visitors to Sumber Gempong Rice Field Tourism at Gubuk Kloning. keywords a;b;c;d Wisata Sawah Sumber Gempong, Product Variation, Purchasing Decisions, Gubuk Kloning publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/121_Ahmad%20Nizar%20Yogatama.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/287 firstpage 693 lastpage 698 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 287 Volume 21 URL https://insyma.org/proceedings/files/original/articles/121_Ahmad%20Nizar%20Yogatama.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Importance of Product Variation as an Intervention to Improve Purchasing Decisions (A Study on Gubuk Kloning of Sumber Gempong Rice Field Tourism) Creator An entity primarily responsible for making the resource Ahmad Nizar Yogatama https://mail.insyma.org/proceedings/files/original/articles/120_Angelina%20Putu%20Krishna%20Adinda.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Moderating Role of Probability on The Effect of Capital Structure, Earning Per Share and Environment, Social And Governance on Stock Prices Author #1 Angelina Putu Krishna Adinda Author #2 Yoosita Aulia Author #3 Nurhayati Abstract/Description This study aims to analyze the moderating role of probability on the effect of capital structure, earning per share and environment, social and governance on stock prices in state-owned banking companies listed on the Indonesian Stock Exchange. The sample selection used saturated sampling technique. The research sample consisted of 4 companies with 8 years of observation so that 32 data were obtained. The method of testing the hypothesis in this study uses a panel data regression model with Fixed Effect Model approach and for testing the moderated variable using the Moderated Regression Analysis (MRA) model. The data analysis of the two models uses Eviews version 12 program. The result of this study show that capilat structure (DER), earning per share (EPS) and environment, social and governance (ESG) don�t have a significant effect on stock prices. And probability (ROE) is unable to moderate the effect of capital structure, earning per share and environment, social and governance on stock prices on stock prices of state-owned banking companies listed on the Indonesian Stock Exchange. keywords a;b;c;d Capital Structure, Earning Per Share And Environment, Social And Governance, Stock Prices, Probability, Panel Data, Moderated Regression Analysis, Eviews publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/120_Angelina%20Putu%20Krishna%20Adinda.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/286 firstpage 687 lastpage 692 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 286 Volume 21 URL https://insyma.org/proceedings/files/original/articles/120_Angelina%20Putu%20Krishna%20Adinda.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Moderating Role of Probability on The Effect of Capital Structure, Earning Per Share and Environment, Social And Governance on Stock Prices Creator An entity primarily responsible for making the resource Angelina Putu Krishna Adinda, Yoosita Aulia, Nurhayati https://mail.insyma.org/proceedings/files/original/articles/119_Liliana%20Inggrit%20Wijaya.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Does Corporate Governance Affect Firm Performance? Evidence From Indonesian & Australian Consumer (Non-Cyclical) Sector Author #1 Liliana Inggrit Wijaya Author #2 Evan Felix Author #3 Bertha Silvia Sutejo Abstract/Description This research seeks to examine how board size, independence, and diversity, alongside firm size and leverage as control variables, impact the performance of companies in the consumer (non-cyclical) sector listed on the Indonesia and Australia Stock Exchanges between 2018 and 2022. The findings indicate that board size significantly influences firm performance in Indonesia, whereas board diversity significantly affects firm performance in Australia. keywords a;b;c;d Corporate Governance, Board Size, Board Independence, Board Diversity publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/119_Liliana%20Inggrit%20Wijaya.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/285 firstpage 683 lastpage 686 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 285 Volume 21 URL https://insyma.org/proceedings/files/original/articles/119_Liliana%20Inggrit%20Wijaya.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Does Corporate Governance Affect Firm Performance? Evidence From Indonesian & Australian Consumer (Non-Cyclical) Sector Creator An entity primarily responsible for making the resource Liliana Inggrit Wijaya, Evan Felix, Bertha Silvia Sutejo https://mail.insyma.org/proceedings/files/original/articles/118_Risma%20Gesang%20Ayu%20Cahyani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Effect of Financial Literacy and Self Service Technology on Customer Satisfaction (Study of BUMN Bank Customers in Kediri City and Regency Region) Author #1 Risma Gesang Ayu Cahyani Author #2 Angga Rizka Lidiawan Author #3 Afif Nur Rahmadi Abstract/Description The purpose of this study is to determine the partial and simultaneous effects on customer satisfaction among BUMN Bank customers in the Kediri City and Regency Region of financial literacy and self service technology, such as mobile banking and Automatic Teller Machine (ATM). This study uses primary data and is quantitative in nature. There were one hundred responders in this study, and purposive sampling was the method of sampling. The SPSS version 22 software is used in the data processing procedure. The research findings are as follows: partially, the financial literacy variable (X1) has a significant impact on customer satisfaction (Y), as shown by t count > t table (1.798 > 1.98) with a significance value of (0.075 < 0.05); partially, the Automatic Teller Machine (ATM) variable (X2) has a significant impact on customer satisfaction (Y), as shown by t count > t table (2.981 > 1.98) with a significance value of (0.004 < 0.05); partially, the mobile banking variable (X3) has a significant impact on customer satisfaction (Y) as shown by t count > t table (3,793 > 1.98) with a significance value of (0,000 <0.05), the simultaneously obtained findings of the variables financial literacy (X1), Automatic Teller Machine (ATM) (X2), and mobile banking (X3) have a substantial effect on customer satisfaction (Y) as can be observed from the F count > F table (33.108 > 2.689) with a value significance of (0.000 < 0.05). keywords a;b;c;d Financial literacy, Automatic Teller Machine (ATM), Mobile banking, Customer satisfaction publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/118_Risma%20Gesang%20Ayu%20Cahyani.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/284 firstpage 677 lastpage 682 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 284 Volume 21 URL https://insyma.org/proceedings/files/original/articles/118_Risma%20Gesang%20Ayu%20Cahyani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Financial Literacy and Self Service Technology on Customer Satisfaction (Study of BUMN Bank Customers in Kediri City and Regency Region) Creator An entity primarily responsible for making the resource Risma Gesang Ayu Cahyani, Angga Rizka Lidiawan, Afif Nur Rahmadi https://mail.insyma.org/proceedings/files/original/articles/117_Raden%20Arvi%20Arsytania.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Bandung K-Pop Fans’ Consumption Behavior Author #1 Raden Arvi Arsytania Author #2 Surya Setyawan Abstract/Description Every K-pop fan has their own special method of expressing their love for their star. They will shell out a ton of cash for their idols' merchandise, including records, concert tickets, and anything else that has to do with their hero. The purpose of this research is to investigate how K-Pop fans in Bandung are influenced by their lifestyle choices and level of financial literacy to make purchasing decisions. This research relied on quantitative techniques. This research employed a purposive selection strategy based on simple random sampling to choose 100 participants for the sample. Multiple linear regression was used for data processing and analysis. The findings reveal that among K-Pop fans in Bandung, financial literacy and lifestyle both have a favorable and substantial impact on buying behavior. Lastly, the results suggest that both factors affect consumption behavior concurrently. keywords a;b;c;d Financial literacy, lifestyle, consumption behavior, K-Pop publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/117_Raden%20Arvi%20Arsytania.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/283 firstpage 671 lastpage 676 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 283 Volume 21 URL https://insyma.org/proceedings/files/original/articles/117_Raden%20Arvi%20Arsytania.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Bandung K-Pop Fans’ Consumption Behavior Creator An entity primarily responsible for making the resource Raden Arvi Arsytania, Surya Setyawan https://mail.insyma.org/proceedings/files/original/articles/116_Yasmine%20Maharani%20Sayla.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Building Entrepreneurial Intention Among University Students Author #1 Yasmine Maharani Sayla Author #2 Surya Setyawan Abstract/Description This research delves into the ways in which entrepreneurship education and the influence of family dynamics shape the entrepreneurial aspirations of students in Indonesia. One hundred students from ten leading private institutions in Bandung were surveyed and interviewed to collect data used in the quantitative analysis. The findings of this study indicate that students' intention to start their own business is strongly influenced by their family environment and the entrepreneurship education they receive. The results confirm the importance of the integration of formal education and social support in shaping students' interest and readiness for entrepreneurship. The implications of this study underscore the necessity of prioritizing entrepreneurship education and the role of family in fostering entrepreneurship among younger generations. keywords a;b;c;d Entrepreneurship Education, Family Environment, Entrepreneurial Intention publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/116_Yasmine%20Maharani%20Sayla.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/282 firstpage 666 lastpage 670 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 282 Volume 21 URL https://insyma.org/proceedings/files/original/articles/116_Yasmine%20Maharani%20Sayla.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Building Entrepreneurial Intention Among University Students Creator An entity primarily responsible for making the resource Yasmine Maharani Sayla, Surya Setyawan https://mail.insyma.org/proceedings/files/original/articles/115_Firdaus.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title What is The Financial Behavior Of SMMEs in Surabaya? Author #1 Firdaus Author #2 Sukesi Author #3 Fadila Anyjar Wati Author #4 Shely Silvia Abstract/Description This research is to examine the factors that influence financial management behavior. There are several factors examined in this research, namely financial attitudes, financial knowledge and financial technology. This research aims to test whether financial attitudes, financial knowledge and financial technology influence the financial management behavior of culinary MSMEs in Ngagel Rejo Village, Surabaya City. This research focuses on culinary micro businesses. This research uses a quantitative approach and primary data types. The population in this research was 200 micro culinary entrepreneurs in Ngagel Rejo Village, Surabaya City. Determining the sample in this study used a probability sampling method with a sample of 67 respondents. The analytical method used is multiple linear regression with the help of SPSS version 25 software. The results of this study show that financial attitudes, financial knowledge and financial technology have a partially significant effect on financial management behavior. Furthermore, it simultaneously shows that financial attitudes, financial knowledge and financial technology influence financial management behavior. In this study, the independent variable influencing the dependent variable, namely financial management behavior, can explain 47.9%. keywords a;b;c;d Financial Attitudes, Financial Knowledge, Financial Technology, Financial Management Behavior publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/115_Firdaus.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/281 firstpage 660 lastpage 665 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 281 Volume 21 URL https://insyma.org/proceedings/files/original/articles/115_Firdaus.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource What is The Financial Behavior Of SMMEs in Surabaya? Creator An entity primarily responsible for making the resource Firdaus, Sukesi, Fadila Anyjar Wati, Shely Silvia https://mail.insyma.org/proceedings/files/original/articles/114_Iman%20Supriadi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Open Innovation in Hospitality and Tourism: Optimizing Accounting for Creative Financial Management Author #1 Iman Supriadi Author #2 Kusuma Adi Rahardjo Author #3 Wulandari Harjanti Abstract/Description This research aims to analyse the role of accounting and financial management in supporting open innovation in the hospitality and tourism industry. This research uses a qualitative case study approach with a literature review as a desk study. This approach was chosen to deepen the understanding of the implementation of innovation strategies in the hospitality industry. Holistic integration of accounting and financial management plays a crucial role in improving the company's customer experience, operational efficiency, and competitive advantage. This research provides insights into how the optimisation of accounting and financial management can strengthen open innovation and provides recommendations for future research to explore further the impact of innovation strategy on a company's competitive advantage. keywords a;b;c;d Open Innovation, Accounting, Financial Management, Hospitality Industry publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/114_Iman%20Supriadi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/280 firstpage 653 lastpage 659 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 280 Volume 21 URL https://insyma.org/proceedings/files/original/articles/114_Iman%20Supriadi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Open Innovation in Hospitality and Tourism: Optimizing Accounting for Creative Financial Management Creator An entity primarily responsible for making the resource Iman Supriadi, Kusuma Adi Rahardjo, Wulandari Harjanti https://mail.insyma.org/proceedings/files/original/articles/113_Alfilia%20Hilda%20Rahmatika.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Role of Entrepreneurship Education and Self-Efficacy on Entrepreneurial Intentions Among University Students Author #1 Alfilia Hilda Rahmatika Author #2 Henky Lisan Suwarno Abstract/Description This study aims to determine the effect of entrepreneurship education and self-efficacy on student entrepreneurial intentions. Using a quantitative approach, this study involved 155 students from private universities in the West, North, and South of Bandung City. This research model was tested using PLS-SEM assisted by SmartPLS software. The results of this study indicate that entrepreneurship education and self-efficacy have a positive and significant effect on entrepreneurial intention. This study contributes practically and theoretically regarding entrepreneurship education and self-efficacy in motivating entrepreneurial intentions. keywords a;b;c;d Entrepreneurship Education 1, Self Efficacy 2, Entrepreneurship Intention 3 publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/113_Alfilia%20Hilda%20Rahmatika.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/279 firstpage 645 lastpage 652 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 279 Volume 21 URL https://insyma.org/proceedings/files/original/articles/113_Alfilia%20Hilda%20Rahmatika.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Role of Entrepreneurship Education and Self-Efficacy on Entrepreneurial Intentions Among University Students Creator An entity primarily responsible for making the resource Alfilia Hilda Rahmatika, Henky Lisan Suwarno https://mail.insyma.org/proceedings/files/original/articles/112_Teresa%20Ika%20Oktaviani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Product Quality, E-WOM And Brand Ambassadors on Purchasing Decisions for Somethinc Products (Study on Students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya) Author #1 Teresa Ika Oktaviani Author #2 Dwi Indah Mustikorini Abstract/Description In recent years, the trend of using skincare has been very beneficial for skin improvement. The beauty industry is very competitive and each brand has many creative ways of presenting skincare products. In people's lives, especially women, of course, care a lot about their appearance. The purpose of this study was to determine the effect of product quality, E-WOM, and Brand Ambassador on Purchasing Decisions for Somethinc products for active students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya. The method used in this research is quantitative method, respondents totaling 110 students were taken using a questionnaire. The results showed that Product Quality and E-WOM had a significant effect on purchasing decisions for Somethinc products. While Brand Ambassador has no significant effect on purchasing decisions for Somethinc products. keywords a;b;c;d Product Quality, E-WOM, Brand Ambassador, Purchasing Decision publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/112_Teresa%20Ika%20Oktaviani.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/278 firstpage 641 lastpage 644 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 278 Volume 21 URL https://insyma.org/proceedings/files/original/articles/112_Teresa%20Ika%20Oktaviani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Product Quality, E-WOM And Brand Ambassadors on Purchasing Decisions for Somethinc Products (Study on Students of the Faculty of Economics and Business, Wijaya Kusuma University Surabaya) Creator An entity primarily responsible for making the resource Teresa Ika Oktaviani, Dwi Indah Mustikorini https://mail.insyma.org/proceedings/files/original/articles/111_Bram%20Pratista%20Kusuma.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Shopping Lifestyle and Materialism on Impulse Buying in Shopee Marketplace Consumers in South Surabaya Author #1 Bram Pratista Kusuma Author #2 Evianah Abstract/Description The purpose of this study is to determine the influence of Shopping Lifestyle and materialism on impulse purchases on the Shopee Marketplace in South Surabaya. Independent variables in written studies such as Shopping Lifestyle and materialism traits and the result taken into account were impulse purchases. The target audience is Masyaratkan who are 18 years old and over shopee users who live in the south Surabaya area. In this study, purposive sampling procedures combined with non-probability sampling methods were used in determining samples. 67 respondents were sampled. Questionnaires are used in collecting data. Descriptive analysis and multiple linear regression analysis are defined as the analysis techniques used. Reviewing in the study, there are 2 factors that significantly affect impultive purchases on the Shopee Marketplace, namely Shopping Lifestyle and materialism. Shopping Lifestyle has a significant influence on impulse purchases. Then materialism also exerts a significant influence on impulse buying. keywords a;b;c;d Shopping Lifestyle, Materialism, Impulse Buying publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/111_Bram%20Pratista%20Kusuma.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/277 firstpage 637 lastpage 640 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 277 Volume 21 URL https://insyma.org/proceedings/files/original/articles/111_Bram%20Pratista%20Kusuma.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Shopping Lifestyle and Materialism on Impulse Buying in Shopee Marketplace Consumers in South Surabaya Creator An entity primarily responsible for making the resource Bram Pratista Kusuma, Evianah https://mail.insyma.org/proceedings/files/original/articles/110_Xuan%20Phan%20Thi%20Hong.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Outdoor Real Estate Advertising in Thu Duc City: An Overview And Policy Suggestions In The Context Of Asean Integration Author #1 Xuan Phan Thi Hong Author #2 Duong Doan Diep Thuy Abstract/Description In recent times, the real estate industry in Ho Chi Minh City has experienced significant development, which has created an increasing demand for real estate advertising. In the context of ASEAN integration, applying targeted and effective outdoor real estate advertising strategies becomes an important factor. This article will present the current status of outdoor real estate advertising in Ho Chi Minh City (through a survey of billboards in Thu Duc City); Refer to some methods of management, planning, and design of outdoor advertising boards in ASEAN countries regarding real estate; From there, we propose several policies that can be applied to improve advertising effectiveness in the real estate industry in Thu Duc city, Ho Chi Minh City shortly. keywords a;b;c;d Real estate advertising, outdoor advertising, ASEAN experience, Thu Duc City publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/110_Xuan%20Phan%20Thi%20Hong.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/276 firstpage 630 lastpage 636 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 276 Volume 21 URL https://insyma.org/proceedings/files/original/articles/110_Xuan%20Phan%20Thi%20Hong.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Outdoor Real Estate Advertising in Thu Duc City: An Overview And Policy Suggestions In The Context Of Asean Integration Creator An entity primarily responsible for making the resource Xuan Phan Thi Hong, Duong Doan Diep Thuy https://mail.insyma.org/proceedings/files/original/articles/109_Christine%20Kurniawan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Marketing Strategy in The Development Of Beyoucé Clinic Author #1 Christine Kurniawan Author #2 Yolla Margaretha Abstract/Description The marketing strategy of Beyoucé Beauty Clinic is developed to grow the business of Beyoucé Beauty Clinic because Beyoucé, as a beauty clinic, needs to sustain itself by generating profit through maximizing sales strategies, which are a part of marketing. Therefore, Beyoucé Beauty Clinic needs to develop a marketing strategy in expanding its services. The strategy undertaken by Beyoucé Clinic involves determining segmentation, targeting, and positioning. The strategy formulation is carried out by determining the 7Ps (price, product, place, promotion, people, process, and physical environment) so that the clinic can compete in the competitive market of beauty clinics. The segmentation and targeting of Beyoucé Beauty Clinic are the residents of Cimahi city, targeting individuals aged 15-35, regardless of gender. The marketing mix conducted by Beyoucé Beauty Clinic includes providing maximum and professional skincare and beauty treatments and offering innovative promotions with attractive and affordable prices for consumers. Beyoucé Beauty Clinic also conducts regular promotions through direct marketing, brochures, and social media. keywords a;b;c;d Marketing Strategy, Marketing Mix, Beyoucé Beauty Clinic publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/109_Christine%20Kurniawan.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/275 firstpage 625 lastpage 629 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 275 Volume 21 URL https://insyma.org/proceedings/files/original/articles/109_Christine%20Kurniawan.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing Strategy in The Development Of Beyoucé Clinic Creator An entity primarily responsible for making the resource Christine Kurniawan, Yolla Margaretha https://mail.insyma.org/proceedings/files/original/articles/108_Charles%20Sugianto.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Integrating SEM, Markov Chain, and TRIZ in Customer Loyalty Management and Enhancement (A Case Study in the Bina Mitra Sejahtera Cooperative Probolinggo, East Java) Author #1 Charles Sugianto Author #2 Markus Hartono Author #3 Yenny Sari Abstract/Description Cooperatives are public service institutions that build and increase the economic potential of their members. Customers will get financial services that can be used to improve social welfare. However, in practice, not all customers are loyal to the cooperative. This could be because the quality of the services provided was not following customer perceptions. In addition, the market share of cooperatives can change from time to time. This study aims to analyze the causal relationship between service quality, customer satisfaction, and customer loyalty and provide suggestions for improvement to increase customer loyalty. In the Structural Equation Modeling (SEM) method, an analysis of the outer model and inner model will be carried out to determine the indicators that are the focus of improvement. Furthermore, the prediction of changes in market share will be carried out using the Markov chain method. After obtaining the outer loading weights from Structural Equation Modeling (SEM) and the results of the market share prediction analysis from the Markov chain, the proposed improvement concept ideas will be designed using the Theory for Inventive Problem Solving (TRIZ) by considering the limitations and objectives of the improvement idea. keywords a;b;c;d Structural Equation Modeling, Markov Chain, Theory Inventive Problem Solving publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/108_Charles%20Sugianto.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/274 firstpage 619 lastpage 624 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 274 Volume 21 URL https://insyma.org/proceedings/files/original/articles/108_Charles%20Sugianto.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Integrating SEM, Markov Chain, and TRIZ in Customer Loyalty Management and Enhancement (A Case Study in the Bina Mitra Sejahtera Cooperative Probolinggo, East Java) Creator An entity primarily responsible for making the resource Charles Sugianto, Markus Hartono, Yenny Sari https://mail.insyma.org/proceedings/files/original/articles/107_Rendy%20Adhitya.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Digital Literacy and Digital Culture on the Digital Divide at Health Laboratory Company in West Java Author #1 Rendy Adhitya Author #2 Lina Anatan Abstract/Description In enhancing company performance and customer needs, health laboratory companies continue to undergo digital transformation in line with technological advancements. However, in its implementation, there is a digital divide that hinders the progress of digital transformation in the company. This research aims to examine the influence of digital literacy and digital culture on the digital divide. The sample in this study consisted of 82 employees from one health laboratory company in Bandung. Purposive sampling methods were applied to Generation X and Y. Data was processed using SEM-PLS techniques, and the results showed that there is an influence of digital literacy on the digital divide, digital literacy on digital culture, and digital culture on the digital divide. The findings of this research are beneficial for other companies undergoing digital transformation to enhance digital literacy and digital culture within their organizations. keywords a;b;c;d Digital Literacy, Digital Culture, Digital Divide publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/107_Rendy%20Adhitya.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/273 firstpage 611 lastpage 618 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 273 Volume 21 URL https://insyma.org/proceedings/files/original/articles/107_Rendy%20Adhitya.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Digital Literacy and Digital Culture on the Digital Divide at Health Laboratory Company in West Java Creator An entity primarily responsible for making the resource Rendy Adhitya, Lina Anatan https://mail.insyma.org/proceedings/files/original/articles/106_Aliyatuts%20Tsaniya%20Fatkhiyaturrizqoh.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Synthesis of The Visual Auditory Kinaesthetic Model in Indonesia Higher Education Author #1 Aliyatuts Tsaniya Fatkhiyaturrizqoh Author #2 Gunawan Wibisono Author #3 Leonard Adrie Manafe Author #4 Novita Nur Halisa Author #5 Marsha Nandita Larasati Abstract/Description This bibliometric study seeks to explore emerging opportunities and trends in research focusing on visual, auditory, and kinesthetic learning styles among students in Indonesia, utilizing the Vos Viewer tool. Employing bibliometric analysis, it gathers article data spanning from 2019 to 2023 via Google Scholar and the Publish or Perish 1,000 journal software application. The findings suggest promising avenues for future investigation into visual, auditory, and kinesthetic learning styles among Indonesian students, with potential developments across various domains from 2021 onwards. These include research subjects, learning style methodologies, and the practical integration of visual, auditory, and kinesthetic approaches in Indonesian educational contexts. keywords a;b;c;d Visual model, Auditory model, Kinaesthetic model publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/106_Aliyatuts%20Tsaniya%20Fatkhiyaturrizqoh.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/272 firstpage 605 lastpage 610 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 272 Volume 21 URL https://insyma.org/proceedings/files/original/articles/106_Aliyatuts%20Tsaniya%20Fatkhiyaturrizqoh.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Synthesis of The Visual Auditory Kinaesthetic Model in Indonesia Higher Education Creator An entity primarily responsible for making the resource Aliyatuts Tsaniya Fatkhiyaturrizqoh, Gunawan Wibisono, Leonard Adrie Manafe, Novita Nur Halisa, Marsha Nandita Larasati https://mail.insyma.org/proceedings/files/original/articles/105_Steffi%20Steffi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Tourism Business Model Formulation Based on Spiritual Enrichment with Business Canvas Model (Dhamma Visata Model in Central Java) Author #1 Steffi Steffi Author #2 Boedi Hartadi Kuslina Abstract/Description Tourism has long been a main sector in global economy as well as for Indonesia. Aside from Bali as the most famous tourists' destination, Central Java has well-known with its cultural heritage and enchanting its natural beauty, as well as for its religions and spiritual traditions. Central Java offers a great potential for spiritually immersive tourism experiences. The objective of this article is to formulate tourism strategy for Central Java area in spiritual enrichment based which can explored more in the area. This article applied business model canvas (BMC) framework to formulate the strategy. Data were explored through secondary sources such as articles, publications and government sites. And, data were analysed to find the pattern and preferences of the stakeholders. The result revealed that there are market segments for spiritual based tourism for Central Java with value proposition to give spiritual richness and personal recovery and transformation experience through Javanese Buddhism wisdom and blend of Central Java cultural heritage. In supporting the business model, tourism ecosystem such as local governments, religious institutions, local communities, tours operators, hotels and accommodations, transportation providers, and even cross-sector partners such as technology companies for booking platforms and digital promotion should work together and integrated to gain effective and efficient result. keywords a;b;c;d Spiritual based tourism, Business Model Canvas, Tourism ecosystem publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/105_Steffi%20Steffi.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/271 firstpage 600 lastpage 604 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 271 Volume 21 URL https://insyma.org/proceedings/files/original/articles/105_Steffi%20Steffi.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Tourism Business Model Formulation Based on Spiritual Enrichment with Business Canvas Model (Dhamma Visata Model in Central Java) Creator An entity primarily responsible for making the resource Steffi Steffi, Boedi Hartadi Kuslina https://mail.insyma.org/proceedings/files/original/articles/104_Ida%20Nuryana.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Analysis Of Good Corporate Governance In Cooperatives (Information Systems Approach Case Study Of Setia Budi Women Cooperative In Malang) Author #1 Ida Nuryana Abstract/Description Increasing social welfare in the economic sector is deemed to need improvement. Cooperatives emerge and develop and compete with competitors in other financial fields, in this case an underlying organizational system is needed for cooperative management so that the atmosphere within the cooperative becomes good, professional, tough, independent, responsible, transparent, supported by the use of technology to create efficient and effective control. Cooperatives can also increase SHU for cooperative members. The responsibility system known by the Loyal Budi Women's Cooperative is proven by an NPL of 0 (zero). The type of research used is a research and development (RnD) approach using descriptive analysis. Data collection strategies use questionnaires (reliability and validity tests), observation and interviews. Data analysis technique where the elements of Good Corporate Governance (GCG) are transparency, accountability, responsibility, independence, fairness and equality and the information system uses a Linkert scale. The results obtained are that the information system has an average of 2.52 implemented but has not become a priority in terms of ease of obtaining information and use of information technology, member participation is 4.20, quite good in improving members' welfare, the principle of transparency has an average of 4.02 can be implemented well and quite realized, financial reporting that has been audited by the Public Accounting Firm (KAP) and submitted at the RAT and support from the responsibility system which is a value system in consensus deliberation, mutual cooperation. Independence with an index of 3.83 is quite realized, the principle of cooperative management responsibility is the initial capital for building a cooperative. The principle of accountability with an index of 3.71 can be implemented well, the responsibility of the management if members do not make loan payments smoothly and if there is misuse of operational money, neglect of duties, carrying out their duties not carefully is a shared responsibility and the performance of the management can be assessed by the success of profits and increasing the SHU and number of members. The principles of fairness and equality 3.94 are implemented well, because there are no differences in SARA elements. keywords a;b;c;d Cooperatives, Good Corporate Governance, Information Systems publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/104_Ida%20Nuryana.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/270 firstpage 594 lastpage 599 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 270 Volume 21 URL https://insyma.org/proceedings/files/original/articles/104_Ida%20Nuryana.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis Of Good Corporate Governance In Cooperatives (Information Systems Approach Case Study Of Setia Budi Women Cooperative In Malang) Creator An entity primarily responsible for making the resource Ida Nuryana https://mail.insyma.org/proceedings/files/original/articles/103_Najwa%20Awalia%20Absari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Traditional Marketing Strategy of Local Wisdom-Based Products in Kapah Shell Lime SMI Pulau Sugara Village, Alalak, Barito Kuala Regency Author #1 Najwa Awalia Absari Author #2 Anna Nur Faidah Abstract/Description This research explores the traditional marketing strategies applied by Small and Medium Industries (SMI) on local wisdom products, namely kapah clamshell lime in Pulau Sugara Village, Alalak District, Barito Kuala Regency, South Kalimantan. The research method used is descriptive qualitative by conducting in-depth interviews and participatory observations to understand the marketing practices used by the SMI. The results showed that the kapah clamshell lime SMI uses various traditional marketing strategies, such as word-of-mouth, telephone, and billboards. These traditional marketing strategies rely heavily on local practices that have been passed down from generation to generation. However, the findings show that while traditional marketing strategies are still dominant, they are less effective in reaching a wider market and increasing product sales. Integration of traditional marketing strategies with modern marketing techniques is necessary to improve the competitiveness of the kapah clamshell lime SMI in an increasingly competitive market. keywords a;b;c;d Traditional Marketing, Local Wisdom, Kapah Clamshell Lime publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/103_Najwa%20Awalia%20Absari.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/269 firstpage 588 lastpage 593 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 269 Volume 21 URL https://insyma.org/proceedings/files/original/articles/103_Najwa%20Awalia%20Absari.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Traditional Marketing Strategy of Local Wisdom-Based Products in Kapah Shell Lime SMI Pulau Sugara Village, Alalak, Barito Kuala Regency Creator An entity primarily responsible for making the resource Najwa Awalia Absari, Anna Nur Faidah https://mail.insyma.org/proceedings/files/original/articles/102_Dita%20Alvita%20Dakota.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Investment Knowledge, Return, and Risk on Students Interest in Investing in The Capital Market (Research on Student of Faculty Economics and Business Mataram University) Author #1 Dita Alvita Dakota, I Nyoman Nugraha Ardana Putra Author #2 Dita Alvita Dakota Author #3 I Nyoman Nugraha Ardana Putra Abstract/Description This research aims to analyze the influence of Investment Knowledge, Return and Risk on Investment Interest of Undergraduate Students at the Faculty of Economics and Business, University of Mataram. This research is an associative type of research and the type of data used is quantitative data. The data collection method uses a questionnaire with a sample of 100. The analysis method uses multiple linear regression analysis using the Statistical Package for The Social Sciences (SPSS) tool. The research results show that first, Investment Knowledge has a positive and significant effect on Investment Interest. The second research results show that Return has a positive and significant effect on Investment Interest. The results of the latest research show that risk has a negative and significant effect on investment interest. keywords a;b;c;d Investment Knowledge, Return, Risk, Investment Interest publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/102_Dita%20Alvita%20Dakota.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/268 firstpage 583 lastpage 587 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 268 Volume 21 URL https://insyma.org/proceedings/files/original/articles/102_Dita%20Alvita%20Dakota.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Investment Knowledge, Return, and Risk on Students Interest in Investing in The Capital Market (Research on Student of Faculty Economics and Business Mataram University) https://mail.insyma.org/proceedings/files/original/articles/101_Dipa%20Fauzan%20Ibnu%20Muhyiddin.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Service Quality and Store Atmosphere on Customer Loyalty Through Customer Satisfaction as An Intervening Variable at Toko UB Makmur Surabaya Author #1 Dipa Fauzan Ibnu Muhyiddin Author #2 Yuwita Amila Aulia Author #3 Bambang Raditya Purnomo Abstract/Description This study aims to analyze the influence of service quality and store atmosphere on customer loyalty through customer satisfaction as an intervening variable at Toko UB Makmur Surabaya. The research subjects were the customers of Toko UB Makmur Surabaya with sample of 115 people. The research method used in this study is a quantitative research method. The analytical technique used is Partial Least Square (PLS) with validity test, reliability test, and hypothesis test. The results of the study prove that service quality has a significant effect on customer satisfaction at Toko UB Makmur Surabaya. Store atmosphere has a significant effect on customer satisfaction at Toko UB Makmur Surabaya. Service quality has a positive and significant effect on customer loyalty at Toko UB Makmur Surabaya. Store atmosphere has a positive and significant effect on customer loyalty at Toko UB Makmur Surabaya. Customer satisfaction has a positive and significant effect on customer loyalty at Toko UB Makmur Surabaya. Service quality has no significant effect on customer loyalty through customer satisfaction at Toko UB Makmur Surabaya. Store atmosphere has a significant effect on customer loyalty through customer satisfaction at Toko UB Makmur Surabaya. keywords a;b;c;d Service Quality, Store Atmosphere, Customer Loyalty, Customer Satisfaction publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/101_Dipa%20Fauzan%20Ibnu%20Muhyiddin.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/267 firstpage 578 lastpage 582 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 267 Volume 21 URL https://insyma.org/proceedings/files/original/articles/101_Dipa%20Fauzan%20Ibnu%20Muhyiddin.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Service Quality and Store Atmosphere on Customer Loyalty Through Customer Satisfaction as An Intervening Variable at Toko UB Makmur Surabaya Creator An entity primarily responsible for making the resource Dipa Fauzan Ibnu Muhyiddin, Yuwita Amila Aulia, Bambang Raditya Purnomo https://mail.insyma.org/proceedings/files/original/articles/100_Raflyzal%20Frega%20Praditya.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Gender, Age, Length of Service and Educational Level of Directors on Company Performance in the Consumer Goods Industry Sector Author #1 Raflyzal Frega Praditya Author #2 Muazaroh Abstract/Description This research aims to determine the influence of gender, age, length of work and education level of directors on the performance of companies operating in the non-cyclical consumer goods sector. Company performance is proxied by the company�s profitability ratio, namely return on assets. The research sample used is companies in the non-cyclical consumer goods sector listed on the Indonesia Stock Exchange for the period 2020-2022. The analysis technique uses the multiple linear regression analysis method. The research sample used was 234 data from 78 sample companies. The research results show that the gender of directors has a significant positive influence on company performance. Meanwhile, the age, length of work and education level of directors didn�t have a significant influence on company performance. This research can be used by companies, especially companies in the non-cyclical consumer goods sector, to consider selecting female directors on the board of directors in order to improve company performance. keywords a;b;c;d Gender, Age, Length of Working, Level of Education, Company Performance publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/100_Raflyzal%20Frega%20Praditya.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/266 firstpage 572 lastpage 577 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 266 Volume 21 URL https://insyma.org/proceedings/files/original/articles/100_Raflyzal%20Frega%20Praditya.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Gender, Age, Length of Service and Educational Level of Directors on Company Performance in the Consumer Goods Industry Sector Creator An entity primarily responsible for making the resource Raflyzal Frega Praditya, Muazaroh https://mail.insyma.org/proceedings/files/original/articles/99_Rangga%20Andro%20Lamba.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Competitive Strategy with a Swot Analysis Approach at Coffee Shop Kopi Taman Lamongan Author #1 Rangga Andro Lamba Author #2 Dewi Nuraini Abstract/Description This research was conducted at Coffeeshop Kopi Taman Lamongan with the aim of analyzing SWOT, including strengths, weaknesses, opportunities, and threats as a strategy to improve business competitiveness. The research method used is descriptive with a qualitative approach, involving data narration techniques such as interviews, observation, and documentation. Five informants were selected based on the principles of suitability and sufficiency. The results showed strengths such as strategic location, attractive view, good service, premium ingredients, and affordable prices. Weaknesses include points that are vulnerable to rainwater, limited parking areas, inconsistent menu availability, lack of consistency in taste, inadequate human resources. Opportunities exist in menu expansion, strategic location, customer satisfaction, delivery service, social media utilization. Threats include high competition, price and quality competition, customer loyalty, and the influence of silat schools. keywords a;b;c;d SWOT Analysis, Competitive Strategy publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/99_Rangga%20Andro%20Lamba.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/265 firstpage 568 lastpage 571 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 265 Volume 21 URL https://insyma.org/proceedings/files/original/articles/99_Rangga%20Andro%20Lamba.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Competitive Strategy with a Swot Analysis Approach at Coffee Shop Kopi Taman Lamongan Creator An entity primarily responsible for making the resource Rangga Andro Lamba, Dewi Nuraini https://mail.insyma.org/proceedings/files/original/articles/98_Raditya%20Aufa%20Rusman.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Needs Identification for Hospital Digital Marketing Design: How Deep Is Your Empathy? Author #1 Raditya Aufa Rusman Author #2 Rosita Meitha Surjani Author #3 Joniarto Parung Author #4 Esti Dwi Rinawiyanti Abstract/Description The application of digital marketing has been widely used in the business world today, including in hospitals. Not only for promotion, but digital marketing can generate customer awareness of a product or brand and can increase the brand image and reputation of a product or brand. The design thinking method can identify the needs of customers and companies more deeply and comprehensively. By implementing empathizing and defining stages, hospital digital marketing can be designed to involve customers and fulfil their needs. Hospitals need to implement a digital marketing strategy to convey information about health services offered and programs promoted. This study aims to identify the level of need in designing digital marketing strategies for hospitals with design thinking methods, particularly in empathize and define stages. This study uses a qualitative approach through the empathize stage, which includes observation and interviews with both customers (current patients) and hospital employee. Next, the data obtained is processed and analyzed using empathy maps and personas, then grouped in affinity diagrams to understand the needs in designing digital marketing strategies for hospitals. keywords a;b;c;d Design thinking, Empathy map, Persona, Social media, Hospital publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/98_Raditya%20Aufa%20Rusman.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/264 firstpage 562 lastpage 567 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 264 Volume 21 URL https://insyma.org/proceedings/files/original/articles/98_Raditya%20Aufa%20Rusman.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Needs Identification for Hospital Digital Marketing Design: How Deep Is Your Empathy? Creator An entity primarily responsible for making the resource Raditya Aufa Rusman, Rosita Meitha Surjani, Joniarto Parung, Esti Dwi Rinawiyanti https://mail.insyma.org/proceedings/files/original/articles/97_Raden%20Shafira%20Destiana.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Learning Styles (Visual, Auditory, Kinesthetic) on Learning Productivity of SONIC Students in the Kampus Merdeka Curriculum at Universitas Kristen Maranatha Author #1 Raden Shafira Destiana Author #2 Wilson Bangun Abstract/Description Learning styles are the unique ways individuals comprehend, process, and retain information. Each person exhibits a distinct learning style, such as visual, auditory, and kinesthetic. Effective learning styles can impact student learning productivity in higher education by reflecting the outcome of an efficient and effective learning process. This study investigates the relationship between learning styles and student learning productivity in the Students' Innovation and Incubation (SONIC) program at Universitas Kristen Maranatha. By comprehending this correlation, it is anticipated that more effective learning strategies can be developed to enhance student learning productivity. The research method uses a quantitative approach; the sample is 60 students from the SONIC program. The analysis demonstrates that all questionnaire items are both valid and reliable. A simple linear regression analysis identifies a positive relationship between learning styles and student learning productivity, as indicated by the regression equation Y = 9.550 + 0.561X. This research implies the importance of understanding students' learning styles to improve learning effectiveness in higher education. It contributes to comprehending the connection between learning styles and student learning productivity. The outcomes of this study can serve as a foundation for devising more effective learning strategies in higher education, particularly within the SONIC program at Universitas Kristen Maranatha. By understanding students' learning styles, educational institutions can enhance students' learning productivity and facilitate their attainment of optimal learning outcomes. keywords a;b;c;d Learning Style, Learning Productivity, Education, Human Resource Management, Merdeka Belajar Kampus Merdeka (MBKM) publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/97_Raden%20Shafira%20Destiana.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/263 firstpage 556 lastpage 561 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 263 Volume 21 URL https://insyma.org/proceedings/files/original/articles/97_Raden%20Shafira%20Destiana.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Learning Styles (Visual, Auditory, Kinesthetic) on Learning Productivity of SONIC Students in the Kampus Merdeka Curriculum at Universitas Kristen Maranatha Creator An entity primarily responsible for making the resource Raden Shafira Destiana, Wilson Bangun https://mail.insyma.org/proceedings/files/original/articles/96_Ni%20Luh%20Devinda%20Putri%20Cantika.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Role of Entrepreneurship Education and Social Media on Entrepreneurial Intention Author #1 Ni Luh Devinda Putri Cantika, Henky Lisan Suwarno Author #2 Ni Luh Devinda Putri Cantika Author #3 Henky Lisan Suwarno Abstract/Description Entrepreneurship education has been considered as one of the solutions to increase entrepreneurial intention and use social media wisely can give an education about business. The aim of this research is to find out the effect of entrepreneurship education and social media towards entrepreneurial intention. The methodology of this research is quantitative. The data collection is using questionnaire technique and data processes are using SmartPLS. The results in this research reveal that the variable of entrepreneurship education and social media influence entrepreneurial intention. keywords a;b;c;d Entrepreneurship Education, Social Media, Entrepreneurial Intention publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/96_Ni%20Luh%20Devinda%20Putri%20Cantika.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/262 firstpage 549 lastpage 555 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 262 Volume 21 URL https://insyma.org/proceedings/files/original/articles/96_Ni%20Luh%20Devinda%20Putri%20Cantika.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Entrepreneurship Education and Social Media on Entrepreneurial Intention https://mail.insyma.org/proceedings/files/original/articles/95_Hedahayu%20Ratricara%20Aristawidya.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Emotional Intelligence on Career Development: A Systematic Literature Review Author #1 Hedahayu Ratricara Aristawidya Author #2 Eisha Lataruva Abstract/Description Emotional intelligence (EI) is associated with career success, employee performance, and management skills. The purpose of this study is to investigate the relationship between Emotional Intelligence and Career Development. A systematic literature review was conducted in this study to get an answer to the research question, "What is the relation between emotional Intelligence and Career Development?�. A literature search was conducted through the Scopus database with the keywords "emotional intelligence" and "career development" which resulted in 234 articles with their abstracts, and the final articles used in this study are seven articles. The results indicate that the development of emotional intelligence competencies can be improved through dedicated training or educational courses provided by universities or certified organizations and directed to students or practitioners. The relationship between career development and emotional intelligence is directly affected, also could mediated by organizational socialization. Employers workshops on emotional intelligence and the inclusion of specific courses in current curriculum to provide employee with interpersonal relationship skills could effectively enhance the development of emotional intelligence. Emotional intelligence affect how well a person performs in their work. Since its enchance their performance and career success, it also appears to directly impact their career development. keywords a;b;c;d Emotional Intelligence, Career Development, Career Success publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/95_Hedahayu%20Ratricara%20Aristawidya.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/261 firstpage 543 lastpage 548 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 261 Volume 21 URL https://insyma.org/proceedings/files/original/articles/95_Hedahayu%20Ratricara%20Aristawidya.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Emotional Intelligence on Career Development: A Systematic Literature Review Creator An entity primarily responsible for making the resource Hedahayu Ratricara Aristawidya, Eisha Lataruva https://mail.insyma.org/proceedings/files/original/articles/94_Ditya%20Wardana.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Enhancing Financial Performance: Investigating the Influence of Good Corporate Governance, Leverage, and Sales Growth in the Food and Beverage Sector Author #1 Ditya Wardana Abstract/Description This study investigates how good corporate governance, leverage, and sales growth impact companies' financial performance. It analyzes data from 24 out of 33 food and beverage manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the years 2020-2022, totaling 72 observations. Sample selection utilized purposive sampling. Classical assumption tests, including normality, multicollinearity, heteroskedasticity, and autocorrelation, were conducted. Data analysis employed multiple linear regression analysis, t-tests, and coefficient of determination tests using SPSS. Results indicate that only leverage significantly influences financial performance, with other variables showing no significant impact on the financial performance of food and beverage manufacturing companies listed on the IDX. keywords a;b;c;d Good Corporate Governance, Leverage, Sales Growth, Financial Performance publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/94_Ditya%20Wardana.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/260 firstpage 538 lastpage 542 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 260 Volume 21 URL https://insyma.org/proceedings/files/original/articles/94_Ditya%20Wardana.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Enhancing Financial Performance: Investigating the Influence of Good Corporate Governance, Leverage, and Sales Growth in the Food and Beverage Sector Creator An entity primarily responsible for making the resource Ditya Wardana https://mail.insyma.org/proceedings/files/original/articles/93_Satya%20Fauziah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Sustainable Tourism Transformation: Unveiling the Power of ESG Implementation in Enhancing Investor Attraction Author #1 Satya Fauziah Abstract/Description Lately, there has been a significant increase in the number of investors considering environmental and social issues of companies in their investment decisions. This research aims to provide an overview and understanding of the strengths of implementing ESG in enhancing investor attractiveness within the scope of the tourism industry. This study utilizes qualitative research methods with a literature review approach or literature research from various references related to the researched issues. The research findings indicate that the implementation of ESG can enhance investor attractiveness to invest in the tourism industry that implements ESG well in its operational activities. keywords a;b;c;d ESG, Tourism Industry, Sustainable Tourism, Investor publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/93_Satya%20Fauziah.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/259 firstpage 533 lastpage 537 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 259 Volume 21 URL https://insyma.org/proceedings/files/original/articles/93_Satya%20Fauziah.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Sustainable Tourism Transformation: Unveiling the Power of ESG Implementation in Enhancing Investor Attraction Creator An entity primarily responsible for making the resource Satya Fauziah https://mail.insyma.org/proceedings/files/original/articles/92_Dwi%20Ayu%20Aprilia.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Effect of TikTok Content, Tourist Attraction and Online Customer Review on Interest in Visiting Nusantara Tourist on Telawas Beach of Central Lombok Author #1 Dwi Ayu Aprilia Author #2 Lalu Muhamad Furkan Abstract/Description Telawas Beach in Central Lombok, West Nusa Tenggara, Indonesia, is a hidden tourist destination near Kuta Beach, called a hidden paradise. However, lack of exposure hinders its potency. Managers need to develop and maintain these destinations. The Tourism Unit must design an effective marketing strategy. This research is quantitative, using primary data through questionnaires. The population is domestic tourists or TikTok users who have watched content from @ninaaprni, a sample of 48 people. Analysis using PLS 4.0. The results show that TikTok content, tourist attractions and online reviews have a significant influence on the interest of domestic tourists to visit. keywords a;b;c;d Tiktok content, tourist attraction, online customer review, interested in visiting publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/92_Dwi%20Ayu%20Aprilia.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/258 firstpage 528 lastpage 532 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 258 Volume 21 URL https://insyma.org/proceedings/files/original/articles/92_Dwi%20Ayu%20Aprilia.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of TikTok Content, Tourist Attraction and Online Customer Review on Interest in Visiting Nusantara Tourist on Telawas Beach of Central Lombok Creator An entity primarily responsible for making the resource Dwi Ayu Aprilia, Lalu Muhamad Furkan https://mail.insyma.org/proceedings/files/original/articles/91_Nabila%20Andriani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Non-Cash Payment Transactions on Economic Growth in East Java Author #1 Nabila Andriani Author #2 Angga Rizka Lidiawan Author #3 Nindi Vaulia Puspita Abstract/Description The purpose of this study is to ascertain the impact of ATM-debit cards, credit cards and e-money on East Java's economic growth. This kind of descriptive quantitative research uses secondary data from the Central Statistics Agency and Bank Indonesia's official websites. The classical assumption test, multiple linear regression analysis, and hypothesis testing are the test instruments used in this study. The study's findings indicate that X1 influence on Y has a sig value of 0.077 > 0.05. X2 has an impact on Y of 0.454 > 0.05. X3 has an impact on Y of 0.397 > 0.05. The simultaneous influence of X1, X2, and X3 on Y is known to be 0.140 > 0.05. The usage of ATM-debit cards no significantly and positif to East Java's economic expansion. The growth of East Java's economy is no significantly and negative by credit card use. East Java's economic growth is no significantly and negatively by the use of e-money. Whereas, the use of ATM-debit cards, credit cards and e-money simultaneously has a positive and insignificant influence on economic growth in East Java. keywords a;b;c;d ATM-Debit Cards, Credit Cards, E-money, Economic Growth publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/91_Nabila%20Andriani.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/257 firstpage 524 lastpage 527 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 257 Volume 21 URL https://insyma.org/proceedings/files/original/articles/91_Nabila%20Andriani.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Non-Cash Payment Transactions on Economic Growth in East Java Creator An entity primarily responsible for making the resource Nabila Andriani, Angga Rizka Lidiawan, Nindi Vaulia Puspita https://mail.insyma.org/proceedings/files/original/articles/90_Rahmat%20Syaban.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Optimizing Tourism Potential Through Sasirangan Kayuh Baimbai Business Development in Banjarmasin (Study on Kayuh Baimbai Sasirangan SMEs ) Author #1 Rahmat Sya�ban Author #2 Dahniar Author #3 Abdul Hadi Abstract/Description This study aims to determine the condition of the external and internal environment at Kayuh Baimbai Sasirangan Small and Medium Enterprises in Sasirangan Village, Banjarmasin which was conducted from May to October 2022. Through the sustainability of Sasirangan Kayuh Baimbai SMEs is expected to support local tourism, where Sasirangan can be used as souvenirs for domestic and foreign tourists who come to Banjarmasin. The research method used is descriptive exploratory which aims to find out how the implementation and development of the implementation of the Kayuh Baimbai Sasirangan strategy in knowing the various opportunities and obstacles faced and providing alternative strategies that are appropriate for use by the Kayuh Baimbai Sasirangan artisan business. The analytical tool used is SWOT analysis (Strength - Weakness - Opportunity - Threat) to obtain alternative strategies that need to be implemented and the most prioritized strategy for implementation by Kayuh Baimbai Sasirangan. Research results in Kayuh Baimbai Sasirangan SMEs are in an aggressive position and in a state of growth and development. And the alternative strategy that needs to be applied is the SO (Strength - Opportunity) strategy. In implementing the SO strategy and based on the QSPM (Quantitative Strategic Planning Matrix) matrix, what needs to be prioritized by Kayuh Baimbai Sasirangan is an Intensive strategy, namely with market penetration, product development and market development. The next alternative strategy is an integration strategy, and the last is the application of a diversification strategy. keywords a;b;c;d Strategy Formulation, Internal and External Environment, Kayuh Baimbai Sasirangan, Sasirangan Fabric SMEs publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/90_Rahmat%20Syaban.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/256 firstpage 519 lastpage 523 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 256 Volume 21 URL https://insyma.org/proceedings/files/original/articles/90_Rahmat%20Syaban.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Optimizing Tourism Potential Through Sasirangan Kayuh Baimbai Business Development in Banjarmasin (Study on Kayuh Baimbai Sasirangan SMEs ) Creator An entity primarily responsible for making the resource Rahmat Sya'ban, Dahniar, Abdul Hadi https://mail.insyma.org/proceedings/files/original/articles/89_Erawati%20Kartika.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Analysis of Profitability, Leverage, Company Size, Price Earning Ratio and Liquidity on Firm Value (Case Study on Company Food and Beverage Listed on the Indonesia Stock Exchange for the Period 2017-2021) Author #1 Erawati Kartika Author #2 Anton Author #3 Ika Listyawati Author #4 Crisna Westi Abstract/Description The purpose of this study is to analyze Profitability, Leverage, Firm Size, Price Earning Ratio, and Liquidity to Firm Value. This study uses a population of all Food and Beverages companies listed on the Indonesia Stock Exchange in 2017-2021. The sampling method used purposive sampling method and obtained a sample of 65 companies for five years of observation, with the data technique used was multiple regression analysis. The results of this study indicate that Profitability, Firm Size, Price Earning Ratio, and Liquidity have a positive effect on Firm Value. Meanwhile, Leverage has no effect on Company Value. keywords a;b;c;d Profitability, Leverage, Firm Size, Price Earning Ratio, Liquidity and Company Value publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/89_Erawati%20Kartika.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/255 firstpage 513 lastpage 518 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 255 Volume 21 URL https://insyma.org/proceedings/files/original/articles/89_Erawati%20Kartika.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysis of Profitability, Leverage, Company Size, Price Earning Ratio and Liquidity on Firm Value (Case Study on Company Food and Beverage Listed on the Indonesia Stock Exchange for the Period 2017-2021) Creator An entity primarily responsible for making the resource Erawati Kartika, Anton, Ika Listyawati, Crisna Westi https://mail.insyma.org/proceedings/files/original/articles/88_Firda%20Rizqika%20Fitria.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Dynamics of QRIS Usage Decision in Banjarmasin Investigating the Mediating Role of Trust between Perceived Usefulness and Perceived Ease of Use Author #1 Firda Rizqika Fitria Author #2 Muhammad Dairobi Author #3 Hastin Umi Anisah Abstract/Description This study explores the pivotal role of trust in mediating the impact of perceived usefulness and ease of use on the adoption of QRIS (Quick Response Code Indonesian Standard) among the residents of Banjarmasin. Employing a purposive sampling method, the research gathered data from 353 QRIS users, predominantly women, across various districts and demographic backgrounds. The results of this research showed that both perceived usefulness and perceived ease of use strongly influence trust, which in turn significantly affects the usage decision. These findings were confirmed through robust t-statistics and p-values of 0.000, indicating a direct and mediated impact of these factors on QRIS adoption. The research corroborates similar studies, emphasizing the necessity of enhancing system usability and trust to foster higher adoption rates. This study provides crucial insights for stakeholders aiming to optimize QRIS as a widely accepted payment platform in Banjarmasin, highlighting the importance of focusing on user-centric design and trust enhancement to drive technological adoption and usage. keywords a;b;c;d Perceived Usefulness, Perceived Ease of Use, Trust, Usage Decision, QRIS publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/88_Firda%20Rizqika%20Fitria.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/254 firstpage 507 lastpage 512 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 254 Volume 21 URL https://insyma.org/proceedings/files/original/articles/88_Firda%20Rizqika%20Fitria.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Dynamics of QRIS Usage Decision in Banjarmasin Investigating the Mediating Role of Trust between Perceived Usefulness and Perceived Ease of Use Creator An entity primarily responsible for making the resource Firda Rizqika Fitria, Muhammad Dairobi, Hastin Umi Anisah https://mail.insyma.org/proceedings/files/original/articles/87_Bambang%20Raditya%20Purnomo.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Comparative Literature Study on Resource Based View and Dynamic Capability of The Firm Author #1 Bambang Raditya Purnomo Author #2 Fahmi Imanul Yaqin Author #3 Sutarmin Abstract/Description Corporate strategic management theory is always developing dynamically towards the formation of Resource-Based Theory, which emphasis on resource gaps has been widely used in many organizations in various industries. Over time, contemporary views of the firm have emerged to broaden the scope of the development of firm theory. Current company theory focuses more on the theory of the company's dynamic capabilities in carrying out product innovation accompanied by a high ability to act responsively, quickly and flexibly in using external competencies effectively. This paper attempts to provide a literature review regarding the importance of resource-based company theory and dynamic capability-based company theory as the main priority for organizational development. keywords a;b;c;d Resource Based View, Dynamic Capability publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/87_Bambang%20Raditya%20Purnomo.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/253 firstpage 502 lastpage 506 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 253 Volume 21 URL https://insyma.org/proceedings/files/original/articles/87_Bambang%20Raditya%20Purnomo.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Comparative Literature Study on Resource Based View and Dynamic Capability of The Firm Creator An entity primarily responsible for making the resource Bambang Raditya Purnomo, Fahmi Imanul Yaqin, Sutarmin https://mail.insyma.org/proceedings/files/original/articles/86_Wiwiek%20Harwiki%20Roles.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Roles of Training, Work Involvement and Performance Allowance to Productivity within Work Life Balance as Intervening Variable (Case Study of Construction Workers in Bojonegoro, Indonesia) Author #1 Wiwiek Harwiki Author #2 Agusantiko Setyonugroho Author #3 Siska Meilinda Sari Abstract/Description This study aimed to analyze impacts of training, work involvement and performance allowance on productivity partially, meanwhile training, work involvement and performance allowance influenced on work-life balance partially, while work-life balance affected productivity. Afterwards, indirect impacts of training, work involvement and performance allowance into productivity through work-life balance as a mediating variable partially. 87 road work site superintendents as population in Bojonegoro Regency. The sampling technique were random sampling and the analytical techniques was the Partial Least Square (PLS). The results as follows: training and work involvement have no significant effect on productivity, but performance allowance has significant effect on productivity partially. Thereafter, partly training and work involvement have no significant effect on work-life balance, in the contrary performance allowance has a significant effect on work-life balance while work-life balance has a significant effect on productivity. Further, training and work involvement have no significant effect on productivity through work-life balance partially, on the contrary performance allowances has a significant impact on productivity through work-life balance keywords a;b;c;d training, work involvement, performance allowance, productivity, work-life balance publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/86_Wiwiek%20Harwiki%20Roles.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/252 firstpage 496 lastpage 501 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 252 Volume 21 URL https://insyma.org/proceedings/files/original/articles/86_Wiwiek%20Harwiki%20Roles.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Roles of Training, Work Involvement and Performance Allowance to Productivity within Work Life Balance as Intervening Variable (Case Study of Construction Workers in Bojonegoro, Indonesia) Creator An entity primarily responsible for making the resource Wiwiek Harwiki, Agusantiko Setyonugroho, Siska Meilinda Sari https://mail.insyma.org/proceedings/files/original/articles/85_Widi%20Dewi%20Ruspitasar.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Application Of Technology Acceptance Model Theory In The Realm Of Metaverse Tourism Study In Batu City- East Java Author #1 Widi Dewi Ruspitasari Abstract/Description This study investigates the influence of perceived utility, enjoyment, and simplicity of use of metaverse tourism on the satisfaction of individuals belonging to Generation Z. Furthermore, the level of satisfaction that Gen Z experiences with metaverse tourism directly impacts their intents to promote it through word of mouth. Data was taken at 4 educational tourism sites in Batu City, Jatim Park, Museum Angkut, BNS and Eco Park, with a sample size of 100 visitors. The visitors who were used as respondents were Gen Z with birth years above 1997, namely aged 15 to 27. The data collected was analyzed using SMART PLS 3.3.9. The findings show that perceived ease of use and perceived usefulness do not have a significant effect on Gen Z's satisfaction. Satisfaction has a significant influence on Gen Z's intention to promote by word of mouth. Gen Z has a character who easily shares good and bad experiences regarding how they feel about something they use. keywords a;b;c;d Metaverse, Perceived Usefulness, Perceived Ease Of Use, Perceived Enjoymend, Satisfaction, WOM publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/85_Widi%20Dewi%20Ruspitasar.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/251 firstpage 491 lastpage 495 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 251 Volume 21 URL https://insyma.org/proceedings/files/original/articles/85_Widi%20Dewi%20Ruspitasar.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Application Of Technology Acceptance Model Theory In The Realm Of Metaverse Tourism Study In Batu City- East Java Creator An entity primarily responsible for making the resource Widi Dewi Ruspitasari https://mail.insyma.org/proceedings/files/original/articles/84_Fajar%20Wahyu%20Dwi%20Agus.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Advertising, Sales Promotion and Personal Selling on Purchasing Decisions on Sasa Product Advertisements On Inews Tv Author #1 Fajar Wahyu Dwi Agustin Author #2 Adrianto Trimarjono Abstract/Description Technological developments make product communication in the form of television advertisements easier to reach the market. The aim of this research is whether there is a significant influence between advertising on purchasing decisions for Sasa products in advertisements on iNews TV (case study of students from the Faculty of Business Economics). Is there a significant influence between sales promotion on purchasing decisions for Sasa products in advertisements on iNews TV (case study of students from the Faculty of Business Economics). Is there a significant influence between personal selling on the decision to purchase Sasa products in advertisements on iNews TV (case study of students from the Faculty of Business Economics). This research utilizes quantitative methods using survey techniques to obtain a number of research data. The population is all students from the Faculty of Economics and Business, Wijaya Kusuma University, totaling 3600, then the sample is calculated using the Slovin formula to be 360. The results will be tested via SPSS with the multiple linear regression analysis formula. The results show that 1) Advertising (X1) has a positive and significant effect on purchasing decisions, 2) Sales Promotion (X1) has a positive and significant effect on purchasing decisions, and 3) Brand Image (X3) has a positive and significant effect on purchasing decisions. keywords a;b;c;d Advertising, Sales Promotion, Brand Image, Buying decision publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/84_Fajar%20Wahyu%20Dwi%20Agus.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/250 firstpage 485 lastpage 490 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 250 Volume 21 URL https://insyma.org/proceedings/files/original/articles/84_Fajar%20Wahyu%20Dwi%20Agus.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Advertising, Sales Promotion and Personal Selling on Purchasing Decisions on Sasa Product Advertisements On Inews Tv Creator An entity primarily responsible for making the resource Fajar Wahyu Dwi Agustin, Adrianto Trimarjono https://mail.insyma.org/proceedings/files/original/articles/83_Eva.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Effect of Self Efficacy, Job Market Considerations, and Financial Rewards on Accounting Students Interest in Choosing A Career as A Tax Consultant (Case Study on Students of Wijaya Kusuma University Surabaya) Author #1 Eva Datul Maswuvah Author #2 Risawati SE.,M.Ak Abstract/Description The purpose of this study is to determine the effect of self-efficacy, job market considerations, and financial rewards on the interest of accounting students in choosing a career as a tax consultant. This type of research is a case study using primary data. The population of this study is students of Accounting Program S1, Wijaya Kusuma University Surabaya. Determination of the sample using the Slovin formula with the number of respondents 105 students. Data analysis techniques are carried out using multiple linear regression analysis with the help of SPSS 23. Based on the results of research that has been conducted shows that simultaneously the variables of self-efficacy, labor market considerations, and financial rewards have a positive effect together on the interest of accounting students in choosing a career as a tax consultant. Partial testing showed that only the variables of job market considerations and financial rewards had an effect on the interest of accounting students in choosing a career as a tax consultant, while for the self-efficacy variable showed no effect on the interest of accounting students in choosing a career as a tax consultant. keywords a;b;c;d Self Efficacy, Job Market Considerations, Financial Rewards, and Interest in Accounting Student Career Selection publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/83_Eva.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/249 firstpage 481 lastpage 484 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 249 Volume 21 URL https://insyma.org/proceedings/files/original/articles/83_Eva.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Effect of Self Efficacy, Job Market Considerations, and Financial Rewards on Accounting Students Interest in Choosing A Career as A Tax Consultant (Case Study on Students of Wijaya Kusuma University Surabaya) Creator An entity primarily responsible for making the resource Eva Datul Maswuvah, Risawati SE.,M.Ak https://mail.insyma.org/proceedings/files/original/articles/82_Isroin%20Listiyaningru.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Demographic Factors Economic Growth in Kediri City Author #1 Isro'in Listiyaningrum Author #2 Muhammad Dian Ruhamak Author #3 Budi Heryanto Abstract/Description This research aims to determine the effectbirths, deaths and in-migrationtoeconomic growth in Kediri City. This type of research is quantitative using secondary data. The test tools for this research use the classical assumption test, multiple linear regression analysis, coefficient of determination, t test and F test. The results of this research show that the significance value of the influence of X1 on Y is equal to0,083 > 0,05. The influence of X2 on Y is equal to0,049 < 0,05. The influence of X3 on Y is equal to0,035 < 0,05. The simultaneous influence of X1, X2 and X3 on Y is equal to0,062 > 0,05. Death has a positive and significant effect on economic growth in Kediri City. Incoming migration has a positive and significant effect on economic growth in Kediri City. Likewise, research results show thatbirths, deaths and in-migrationpositive and insignificant effect on economic growth in Kediri City keywords a;b;c;d Births, Deaths, Migration, Economic Growth publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/82_Isroin%20Listiyaningru.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/248 firstpage 476 lastpage 480 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 248 Volume 21 URL https://insyma.org/proceedings/files/original/articles/82_Isroin%20Listiyaningru.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Demographic Factors Economic Growth in Kediri City Creator An entity primarily responsible for making the resource Isro'in Listiyaningrum, Muhammad Dian Ruhamak, Budi Heryanto https://mail.insyma.org/proceedings/files/original/articles/81_JOE.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Influencers, Brand Image and Product Quality on Purchasing Decisions For Skincare Skincare Products (Case Study on Students of Faculty Of Economics and Business, Wijaya Kusuma University, Surabaya) Author #1 Roosyidah Pitradjaja Author #2 Joe Giovanno Author #3 Tri Tjahjo Poernomo Abstract/Description The purpose of the study was to determine the influence of brand image, product quality, and influencer influence on purchasing decisions by active students of Wijaya Kusuma University, Faculty of Economics and Business Surabaya when buying Skintific skincare products. Independent variables in written research such as influencers, brand perception, and product quality. The result that counts is the purchase decision. The target audience is students who use Skintific skincare products and are included in the class of 2018�2023 at Wijaya Kusuma University, Faculty of Economics and Business, Surabaya. In this study, purposive sampling procedures combined with non-probability sampling methods were used in determining samples. 88 respondents were sampled. Questionnaires are used in collecting data. Descriptive analysis and multiple linear regression analysis are defined as the analysis techniques used. Reviewing in the study, there are two factors that significantly influence consumer decisions in buying Skintifi skincare products, namely influencers and product quality. Brand image does not have a significant influence on consumers' decisions to buy Skintific skincare products. Then, together influencers, brand image and product quality have a significant influence on purchasing decisions. keywords a;b;c;d Influencer, Brand Image, Product Quality, Purchasing Decision publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/81_JOE.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/247 firstpage 471 lastpage 475 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 247 Volume 21 URL https://insyma.org/proceedings/files/original/articles/81_JOE.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Influencers, Brand Image and Product Quality on Purchasing Decisions For Skincare Skincare Products (Case Study on Students of Faculty Of Economics and Business, Wijaya Kusuma University, Surabaya) Creator An entity primarily responsible for making the resource Roosyidah Pitradjaja, Joe Giovanno, Tri Tjahjo Poernomo https://mail.insyma.org/proceedings/files/original/articles/80_Tias%20Rahmi%20Fauziyah%20.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Portrait of Pricing Determination as an Instrument for Realizing Sustainable Tourism in Indonesia Author #1 Tias Rahmi Fauziyah Abstract/Description This research aims to elucidate the overview of price determination as an implementation instrument of sustainable tourism in Indonesia. Stemming from the trend of sustainable tourism and pricing being one of the crucial instruments in tourism management, it requires appropriate pricing methods to align with the objectives of the tourism sector. The method used in this research is qualitative descriptive with a literature study approach. The findings of the research indicate that there are several components and approaches that can be applied in price determination to make it accurate and influential in the sustainability of the tourism sector. Additionally, dynamic pricing can be considered as an option to support sustainable tourism with three aspects encompassing economic, social, and environmental factors. keywords a;b;c;d Pricing, Sustainable Tourism, Economic, Social, Environment publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/80_Tias%20Rahmi%20Fauziyah%20.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/246 firstpage 466 lastpage 470 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 246 Volume 21 URL https://insyma.org/proceedings/files/original/articles/80_Tias%20Rahmi%20Fauziyah%20.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Portrait of Pricing Determination as an Instrument for Realizing Sustainable Tourism in Indonesia Creator An entity primarily responsible for making the resource Tias Rahmi Fauziyah https://mail.insyma.org/proceedings/files/original/articles/79_Factors%20Affecting%20Accuracy%20Transjakarta%20Bus%20Travel%20Times%20-%20Hadiatul%20Fitriani%20Aulia.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Factors Affecting Accuracy Transjakarta Bus Travel Times Author #1 Hadiatul Fitriani Aulia Author #2 Daman Sudarman Abstract/Description This research aims to examine the influence of driver discipline and infrastructure conditions on the arrival of the Transjakarta Lebak Bulus Harmoni route. The population in this study were Transjakarta Bus users on the Lebak Bulus � Harmoni Route. The sampling technique for this research used the Cluster random sampling method using saturated samples, so that 100 respondents were obtained. Apart from that, it can be proven that driving discipline and infrastructure conditions simultaneously has a positive and significant effect on Public Transportation. keywords a;b;c;d Driving Discipline, Infrastructure Conditions, Public Transportation publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/79_Factors%20Affecting%20Accuracy%20Transjakarta%20Bus%20Travel%20Times%20-%20Hadiatul%20Fitriani%20Aulia.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/245 firstpage 463 lastpage 465 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 245 Volume 21 URL https://insyma.org/proceedings/files/original/articles/79_Factors%20Affecting%20Accuracy%20Transjakarta%20Bus%20Travel%20Times%20-%20Hadiatul%20Fitriani%20Aulia.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors Affecting Accuracy Transjakarta Bus Travel Times Creator An entity primarily responsible for making the resource Hadiatul Fitriani Aulia, Daman Sudarman https://mail.insyma.org/proceedings/files/original/articles/78_DONE%20REV_JURNAL%20MUHAMMAD%20FAYYADH%20-%20Muhammad%20Fayyadh.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Influence of Consumer Dissatisfaction and Need For Variation on Interest in Brand Switching of XL Internet Service Users Author #1 Muhammad Fayyadh Author #2 Baiq Handayani Rinuastuti Author #3 Dwi Buana Sakti Abstract/Description This study aims to determine the effect of consumer dissatisfaction and need for variation on interest in brand switching of XL INTERNET SERVICE USERS. The type of research conducted is descriptive quantitative, which is causal associative. The population in this study were consumers of XL Internet Service Providers. The number of samples taken was 100 people. The sampling technique used in this study was purposive sampling technique. The data was collected through an online survey and analyzed using multiple linear regression analysis through the SPSS version 25 program. The results of this study indicate that consumer dissatisfaction and variety seeking have a positive and significant influence on brand switching interest among XL Internet service users. keywords a;b;c;d Dissatisfaction, Variety Seeking, Brand Switching Interest publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/78_DONE%20REV_JURNAL%20MUHAMMAD%20FAYYADH%20-%20Muhammad%20Fayyadh.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/244 firstpage 456 lastpage 462 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 244 Volume 21 URL https://insyma.org/proceedings/files/original/articles/78_DONE%20REV_JURNAL%20MUHAMMAD%20FAYYADH%20-%20Muhammad%20Fayyadh.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Influence of Consumer Dissatisfaction and Need For Variation on Interest in Brand Switching of XL Internet Service Users Creator An entity primarily responsible for making the resource Muhammad Fayyadh, Baiq Handayani Rinuastuti, Dwi Buana Sakti https://mail.insyma.org/proceedings/files/original/articles/77_mj%20UTM%20DEVELOPMENT%20O.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Development of Infrastructure to Support The Salt and Tourism Industry in Madura to Boost The Economy of The Community Author #1 Aprilina Susandini Author #2 Arya Pratama Author #3 Putri Nurjayanti Author #4 Dewi Nur Avita Author #5 Wanda Masdalina Abstract/Description Adequate infrastructure plays a significant role in supporting the growth of the salt industry and tourism in Madura and achieving sustainable development goals. Through a conducted case study, this article explores various efforts to develop logistics infrastructure in Madura with a focus on the salt industry and the tourism sector. The analysis includes evaluating the transportation, storage, and distribution infrastructure needs for salt, as well as accessibility to tourist destinations on the island. The study's findings highlight challenges in logistics infrastructure, such as limited road access, inadequate modern salt storage facilities, and a lack of public transportation for tourism. In the context of sustainable development, this article proposes strategies for sustainable infrastructure development, including investment in road and port improvements, establishment of modern storage warehouses, and strengthening public transportation. The implementation of these strategies is expected to enhance operational efficiency in the salt industry, improve tourism accessibility, create new job opportunities, and reduce environmental impacts. Thus, this article provides insights into the importance of infrastructure in supporting sustainable development in Madura and formulates appropriate steps to improve conditions to support the salt industry and tourism in Madura. keywords a;b;c;d Development, infrastructure, salt, tourism publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/73_mj%20UTM%20DEVELOPMENT%20O.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/243 firstpage 423 lastpage 430 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 243 Volume 21 URL https://insyma.org/proceedings/files/original/articles/73_mj%20UTM%20DEVELOPMENT%20O.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Development of Infrastructure to Support The Salt and Tourism Industry in Madura to Boost The Economy of The Community Creator An entity primarily responsible for making the resource Aprilina Susandini, Arya Pratama, Putri Nurjayanti, Dewi Nur Avita, Wanda Masdalina https://mail.insyma.org/proceedings/files/original/articles/76_Christina%20Rahardja%20G.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Gamification and Customer Experience: The Mediating Role of Customer Brand Engagement in Shopee Author #1 Gita Sirini Purwanto Author #2 Christina Rahardja Author #3 Dudi Anandya Abstract/Description This study aims to determine the effect of gamification to customer experience mediated by customer brand engagement. The object used in the study is Shopee application user. The analysis in this study used Structural Equation Modeling (SEM) to explain the relationship among several variables. The results of this study indicate that Gamification has a significant influence on Customer Experience, Gamification has a significant influence on Customer Brand Engagement. Customer Brand Engagement has a significant influence on Customer Experience and Gamification has a significant influence on Customer Experience mediated by Customer Brand Engagement. The result of this study implicates that gamification implemented by Shopee makes a unique and pleasant experience for the customers. Gamification can make purchasing experience more enjoyable, and customers are more likely to be actively engaged and amused when Shopee combines games with business or shopping experiences. The game features and the entertainment can be combined so it can embrace a wider market and more consumers. When customer brand engagement is created through gamification, it can affect the interest in buying products from consumers. The more customers have a good experience with Shopee, the customers will be more active to engage with it. The repetitive engagement between Shopee and its customers can build customer loyalty and increase re-purchase intention. keywords a;b;c;d Gamification, Customer Brand Engagement, Customer Experience, E-Commerce publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/76_Christina%20Rahardja%20G.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/242 firstpage 443 lastpage 447 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 242 Volume 21 URL https://insyma.org/proceedings/files/original/articles/76_Christina%20Rahardja%20G.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Gamification and Customer Experience: The Mediating Role of Customer Brand Engagement in Shopee Creator An entity primarily responsible for making the resource Gita Sirini Purwanto, Christina Rahardja, Dudi Anandya https://mail.insyma.org/proceedings/files/original/articles/75_%20Tin%20Agustina.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Influence of Service Quality, Company Image, and Price Perception on the Customer Satisfaction: A Study of Reflexology Service Users in Malang City Author #1 Tin Agustina Karnawati Author #2 Risa Santoso Abstract/Description Comprehending consumer happiness and endeavors to enhance service are vital in the service sector. The objective of this study is to analyze the influence of service quality, corporate image, and pricing perception on customer satisfaction among individuals who utilize reflexology services in Malang City. The study utilizes a quantitative methodology, including questionnaires for data gathering. The purposive sampling strategy is employed to pick a sample of 100 respondents who have been utilizing reflexology treatments for a minimum duration of six months. Data analysis utilizes multiple linear regression, as well as hypothesis testing through the use of partial t-tests and simultaneous F-tests. The results indicate that service quality, corporate image, and price perception all have a positive and significant impact on consumer satisfaction. Concurrently, the quality of service, the image of the brand, and the level of trust are observed to have a substantial influence on consumer satisfaction. Service quality is the primary determinant of customer happiness among these criteria. keywords a;b;c;d service quality, company image, price perception, customer satisfaction publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/75_%20Tin%20Agustina.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/241 firstpage 437 lastpage 442 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 241 Volume 21 URL https://insyma.org/proceedings/files/original/articles/75_%20Tin%20Agustina.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Influence of Service Quality, Company Image, and Price Perception on the Customer Satisfaction: A Study of Reflexology Service Users in Malang City Creator An entity primarily responsible for making the resource Tin Agustina Karnawati, Risa Santoso https://mail.insyma.org/proceedings/files/original/articles/74_Xuan%20Hong%20Thi%20Phan%20T.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Thailand Tourism Advertising - Lessons of Experiences for Vietnam Amidst International International Integration Author #1 Assoc. Prof. Phan Thi Hong-Xuan Author #2 MA. Vo Minh-Truc Author #3 Mai Hai Binh Abstract/Description In the era of globalization, tourism has become an important economic sector, contributing to the economic development of many countries around the world. Vietnam, with its abundant tourism potential, is gradually asserting its position on the world tourism map. However, in order to attract foreign tourists and enhance tourism advertising activities, Vietnam can learn from the advertising experiences of Thailand. This article, using a literature review, observation, and participation method, will analyze the development and success of Thailand's tourism industry, including advertising, and provide some important lessons that Vietnam can apply in the context of international economic integration. keywords a;b;c;d Thailand tourism, tourism advertising, tourism culture publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/74_Xuan%20Hong%20Thi%20Phan%20T.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/240 firstpage 431 lastpage 436 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 240 Volume 21 URL https://insyma.org/proceedings/files/original/articles/74_Xuan%20Hong%20Thi%20Phan%20T.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Thailand Tourism Advertising - Lessons of Experiences for Vietnam Amidst International International Integration Creator An entity primarily responsible for making the resource Assoc. Prof. Phan Thi Hong-Xuan, MA. Vo Minh-Truc, Mai Hai Binh https://mail.insyma.org/proceedings/files/original/articles/73_Agnes%20elvania.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Food Consumption Value on Tourists' Behavioral Intentions towards East Java Local Food: Study Case of Z Generation Author #1 Agnes Elvania Fortunata Author #2 Monika Kristanti Author #3 Stefanus Reynaldi Salim Abstract/Description This study examines the influence of food consumption values (FCV) and attitudes towards local food (ATLF) on behavioral intention of Z generation in eating East Java local food and explores the moderating roles of neophilia and neophobia. The research involves 181 Z Generation domestic tourists, and the data was analyzed using SmartPLS. The results reveal a positive impact of location consumption values on ATLF and a negative impact of health consumption values on ATLF. Additionally, ATLF influences behavioral intention (BI) and is reinforced by food neophilia. keywords a;b;c;d Food Consumption Values, Attitude towards Local Food, Behavioral Intention, Food Neophilia, Food Neophobia publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/73_Agnes%20elvania.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/239 firstpage 423 lastpage 430 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 239 Volume 21 URL https://insyma.org/proceedings/files/original/articles/73_Agnes%20elvania.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Food Consumption Value on Tourists' Behavioral Intentions towards East Java Local Food: Study Case of Z Generation Creator An entity primarily responsible for making the resource Agnes Elvania Fortunata, Monika Kristanti, Stefanus Reynaldi Salim https://mail.insyma.org/proceedings/files/original/articles/72_fajar%20mj%20The%20Role%20of.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title The Role of Work Environment and Culture in Improving Employee Performance: Human Resource Quality Perspective in Public Organizations Author #1 Helmi Buyung Aulia Safrizal Author #2 Fajar Wirahadi Kuncoro Author #3 Suyono Author #4 Thufael Al Imamy Author #5 Davina Rahma Nurdin Azura Abstract/Description This research explored the role of work environment and culture in improving employee performance within public organizations from a human resource quality perspective. A comprehensive literature review was conducted to examine existing research on factors influencing employee effectiveness in public sector settings. Qualitative analysis techniques, including content analysis and thematic analysis, were employed to synthesize insights from academic journals, books, government reports, and other scholarly sources. The study revealed that a positive work environment characterized by clear communication, supportive leadership, and adequate resources significantly enhanced employee motivation and productivity. Organizational work culture emphasizes innovation, diversity, and employee well-being also played a crucial role in fostering job satisfaction and commitment, leading to improved performance outcomes. Despite challenges such as bureaucratic structures and limited resources in public sector environments, effective human resource management practices such as fair recruitment and continuous training were identified as key drivers of employee performance. The findings underscore the importance of prioritizing employee-centric strategies in public administration to maximize workforce potential and achieve organizational success. keywords a;b;c;d Work Environment, Work Culture, Employee Performance, Public Organizations, Human Resource Quality publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/72_fajar%20mj%20The%20Role%20of.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/238 firstpage 416 lastpage 422 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 238 Volume 21 URL https://insyma.org/proceedings/files/original/articles/72_fajar%20mj%20The%20Role%20of.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Role of Work Environment and Culture in Improving Employee Performance: Human Resource Quality Perspective in Public Organizations Creator An entity primarily responsible for making the resource Helmi Buyung Aulia Safrizal, Fajar Wirahadi Kuncoro, Suyono, Thufael Al Imamy, Davina Rahma Nurdin Azura https://mail.insyma.org/proceedings/files/original/articles/71_Fatimatul.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Proceedings of the International Symposium on Management (INSYMA) (Vol 21, 2024) Proceedings meta_title Problems of Take Over and Implementation of Contracts in Indonesian Sharia Banking Author #1 Fathor AS Author #2 Fatimatul Fatmariyah Author #3 M. Lathoif Ghozali Author #4 Nadiyah Author #5 Adityani Nur Witasari Abstract/Description The purpose of the study is to know: 1). The takeover problem is based on MUI fatwa 31 of 2002, 2). Implementation of the contract in the takeover, 3). The suitability of the contract in takeover is based on MUIfatwas through literature research methods. Result 1). The takeovers carried out have different backgrounds, generally due to benefits, but the problems are: a). There are customer doubts about the contract and the legal dualism between PBI vs Fatwa; b). Not all alternatives to fatwa are used by SFI, c). there is a confusion of opinion so that new contracts appear different from fatwa, and d). Sharia aspects of takeover compliance are not by Sharia. 2). The implementation of the takeover contract from CFI to SFI is very varied partly according to alternative MUI fatwa, and 3). The contract used by Sharia banks in taking over based on the MUI 31 of 2002 fatwa is partly by the fatwa. keywords a;b;c;d Sharia Bank, take Over, Contract publication_date 2025/06/20 2024/06/15 pdf_url https://insyma.org/proceedings/files/original/articles/71_Fatimatul.pdf abstract_html_url https://insyma.org/proceedings/items/show/ https://insyma.org/proceedings/items/show/237 firstpage 409 lastpage 415 issn 3047-857X 3047-857X conference Proceedings of the International Symposium on Management (INSYMA) Proceedings of the International Symposium on Management (INSYMA) publisher_name Fakultas Bisnis dan Ekonomika, Universitas Surabaya Fakultas Bisnis dan Ekonomika, Universitas Surabaya no article 237 Volume 21 URL https://insyma.org/proceedings/files/original/articles/71_Fatimatul.pdf Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Problems of Take Over and Implementation of Contracts in Indonesian Sharia Banking Creator An entity primarily responsible for making the resource Fathor AS, Fatimatul Fatmariyah, M. Lathoif Ghozali, Nadiyah, Adityani Nur Witasari