DIGITAL & AI · 12 pages
Harnessing AI-Driven Consumer Insights for Strategic Innovation and Business Decision-Making: A Systematic Literature Review
Artificial Intelligence · Consumer Insights · Strategic Innovation
Proceedings of the International Symposium on Management (INSYMA) (Vol 23, 2026)
Papers
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CONSUMER INSIGHT · 5 pages
Harnessing Consumer Insights for Strategic Decision-Making: Evidence from Sales Growth and Profitability Dynamics in Indonesian Retail Firms
Sales Growth · Profitability · Consumer Behavior
SUSTAINABILITY · 16 pages
Harnessing Digital Consumer Insights for Strategic Innovation in Green Tourism Marketing: Evidence from Garut Regency, Indonesia
digital consumer insights · green tourism · strategic innovation
DIGITAL & AI · 6 pages
Harnessing Patient Insights to Drive Safety Innovation: A Strategic Approach to the BPJS Referral System in Indonesia
BPJS Kesehatan · Referral System · Patient Safety
STRATEGY & MANAGEMENT · 8 pages
Housewives as Financial Decision-Makers: A Theory of Planned Behavior Approach to Investment Intention
Attitude · Subjective Norms · Perceived Behavioral Control
CONSUMER INSIGHT · 5 pages
How eWOM Information Characteristics on BookTok Influence Book Purchase Intention in Indonesia
BookTok · eWOM · Information Acceptance Model
STRATEGY & MANAGEMENT · 13 pages
Human-Centered Workplace Design for Intergenerational Employees: A Data-Driven Approach
Human-Centered Design · multigenerational workforce · K-Means Clustering
DIGITAL & AI · 5 pages
Implementation of Capacity Building Strategy to Improve the Performance and Competitiveness of Cooperatives in The Digital Era
Capacity Building Strategy · Cooperative Performance · Cooperative Competitiveness
STRATEGY & MANAGEMENT · 10 pages
Improving Financial Effectiveness and Efficiency: A Study in the Civil Guard Unit of Sidoarjo Regency
Effectiveness · Efficiency · Finance
SUSTAINABILITY · 6 pages
Instagram Green Marketing and Sustainable Purchase Behavior among Generation Z: The Moderating Role of Digital FOMO in Makassar
Digital FOMO · Generation Z · Instagram Green Marketing
SUSTAINABILITY · 8 pages
Is Green Finally Valuable? Study of Green Transition and Firm Value in Indonesian Energy Companies
Green Transition · Firm Value · Green Investment
STRATEGY & MANAGEMENT · 7 pages
Macroeconomic Analysis of Stock Prices of Banking Sector Companies on the Indonesia Stock Exchange
Inflation · Interest Rates · Gross Domestic Product