Papers

CONSUMER INSIGHT · 5 pages

The Influence of Discount Promotions, Live Selling Engagement, and Consumer Reviews on Impulsive Buying among TikTok Shop Users: An Empirical Study of University Students in Lamongan

Ananda Diyah Safitri, Titin, Nurul Badriyah, Luluk Nur Azizah

discount promotion · live selling engagement · consumer reviews

Abstract PDF

CONSUMER INSIGHT · 5 pages

The Influence of Functional Value, Emotional Value, Social Value, and Flow Experience on Player Satisfaction and Affective Online Impulse Buying Tendency, as well as Their Impact on Purchase Intention of Game Skins

Angella Nur Octavia Wibisono, Sri Rahayu Hijrah Hati

Consumption Value · Flow Experience · Impulse Buying

Abstract PDF

CONSUMER INSIGHT · 6 pages

The Influence of Price and Product Quality on Consumer Purchase Decisions of Es Teler Nara

Ivanka Salsabil Buitsna Azhari, Nur Laely, Ria Lestari Pangastuti, Mohamad Amin Rosidi

Price · Product Quality · Purchase Decision

Abstract PDF

DIGITAL & AI · 4 pages

The Role of Artificial Intelligence Recommendation Systems in Shaping Impulse Buying Behavior Among TikTok Shop Users in Indonesia

Eka Mayastika Sinaga, Fitrianingsih, Rumiris Siahaan

AI · TikTok Shop · Impulse Buying

Abstract PDF

CONSUMER INSIGHT · 6 pages

The Role of Pet Owner Influencer on Social Media in Influencing Consumer Engagement, Attitude Toward Ads, and Purchase Intention on Pet Care Products

Covalent Ion Dargawan, Sri Rahayu Hijrah Hati

pet owner influencer · source credibility · content characteristics

Abstract PDF

DIGITAL & AI · 17 pages

Transforming Hotel Services through Digital Kiosks: Customer Acceptance, Customer Experience, and Engagement as Pathways to Competitive Advantage

Erminati Pancaningrum, Suraya Ika Thamrin

Digital Kiosk · Customer Acceptance · Customer Experience

Abstract PDF

DIGITAL & AI · 5 pages

Understanding Consumer Needs in the Digital Era: Digital Technology, Consumer Insight, and Blue Economy Productivity

Noviaty Kresna Darmasetiawan, Andri Rianawati, Juliani Dyah Trisnawati, Andhy Setyawan

Blue Economy Productivity · Consumer Insights · Digital Technology

Abstract PDF

DIGITAL & AI · 7 pages

Virtual Influencers in Digital Marketing: A Systematic Review of Trust, Authenticity, Engagement, and Consumer Persuasion

Grace Felicia Djayapranata, Andhy Setyawan

virtual influencers · digital marketing · trust

Abstract PDF

CONSUMER INSIGHT · 5 pages

What Are Consumers Really Paying For? Explaining Premium Headphone Consumption Among Gen Z

Tiar Setiawati Habeahan, Andhy Setyawan

Need for Uniqueness · Generation Z · Brand Attachment

Abstract PDF

STRATEGY & MANAGEMENT · 6 pages

What Makes Gen-Z Buy Without Thinking? The Impact of Arousal and Pleasure in TikTok Shop Live Streaming

Yuliana Aldora Payong, Christina Rahardja, Indarini

Online Impulsive Buying · Arousal · Pleasure

Abstract PDF

CONSUMER INSIGHT · 4 pages

Why Do Consumers Buy What They Cannot See? A Conceptual Framework of Impulsive Buying in Blind Box Consumption

Martino Maldini, Andhy Setyawan

Blind Box · Perceived Uncertainty · Curiosity

Abstract PDF