CONSUMER INSIGHT · 6 pages
Service Quality, Price, and Electronic Word of Mouth as Determinants of Gojek Customer Satisfaction in Surabaya
Service quality · price · electronic word of mouth
Proceedings of the International Symposium on Management (INSYMA) (Vol 23, 2026)
Papers
Search by title, author, keyword, or paper ID. Results are ordered alphabetically by title.
STRATEGY & MANAGEMENT · 5 pages
Strategic Analysis of PT Tempo Scan Pacific Tbk (TSPC)
SWOT Analysis · Strategic Management · PT Tempo Scan Pasific (TSPC)
DIGITAL & AI · 6 pages
Strategic Business Decisions in the Digital Lending Ecosystem: Exploring Consumer Sentiments on Merchant-Linked Financial Services
Digital lending · Financial Technology · Merchant Ecosystem
CONSUMER INSIGHT · 6 pages
Swipe to Switch: Understanding Consumer Migration from TikTok Shop to Shopee Using the PPM Framework (Study on TikTok Shop Social Commerce Users in Kuningan Regency)
Push Factors · Pull Factors · Mooring Factors
CONSUMER INSIGHT · 6 pages
The Effect of Brand Trust, Brand Image, Self-Brand Congruence, and Customer Experience on Repurchase Intention at Miniso Retail Stores in Mataram City
Brand Trust · Brand Image · Self-Brand Congruity
CONSUMER INSIGHT · 7 pages
The Effect of Emotional Consumer Insight on Purchase Intention with Brand Trust and Emotional Attachment as Mediator Variables
Emotional Consumer Insight · Brand Trust · Emotional Attachment
SUSTAINABILITY · 7 pages
The Effect of Green Marketing and Emotional Value on Repurchase Intention of Lifebuoy (A Study Among Public College Students in Malang City)
Green marketing · Emotional value · Repurchase intention
CONSUMER INSIGHT · 8 pages
The Effectiveness of The Influence of Marketing Media Use on Strawberry Sales Turnover in Pacet, Mojokerto Regency
Strawberry · Marketing · Turnover
CONSUMER INSIGHT · 6 pages
The Impact Of Live Shopping, Fear Of Missing Out (FOMO), And Online Reviews On Purchase Intention In Shopee (A Study Among Malaysian University Student)
Shopee Live Shopping · Fear of Missing Out · Online Reviews
STRATEGY & MANAGEMENT · 7 pages
The Impact of Social Factors on e-WOM Behavior: Evidence from Five Asian Countries
electronic word-of-mouth (e-WOM) · online community · cross-national comparison
CONSUMER INSIGHT · 5 pages
The Influence of Affiliate Marketing and Fear of Missing Out (FOMO) on The Purchase Decision of Glad2glow Skincare Products on Tiktok Shop
Affiliate Marketing · Fear of Missing Out (FoMO) · Purchase Decision
CONSUMER INSIGHT · 5 pages
The Influence of Discount Promotions, Live Selling Engagement, and Consumer Reviews on Impulsive Buying among TikTok Shop Users: An Empirical Study of University Students in Lamongan
discount promotion · live selling engagement · consumer reviews