CONSUMER INSIGHT · 8 pages
The Effectiveness of The Influence of Marketing Media Use on Strawberry Sales Turnover in Pacet, Mojokerto Regency
Strawberry · Marketing · Turnover
Proceedings of the International Symposium on Management (INSYMA) (Vol 23, 2026)
Papers
Search by title, author, keyword, or paper ID. Results are ordered alphabetically by title.
STRATEGY & MANAGEMENT · 7 pages
The Effects of Financial Knowledge, Financial Attitude, And Locus of Control on Personal Financial Management Behavior
Financial Knowledge · Financial Attitude · Locus of Control
DIGITAL & AI · 6 pages
The Impact of Digital Payment Adoption and Working Capital on MSMEs Profitability: Evidence from Kepadangan Village, Tulangan District, Sidoarjo Regency, Indonesia
Digital Payment · Capital · Profitability
SUSTAINABILITY · 9 pages
The Impact of Green Financing and SME Credit on Bank Profitability: Panel Evidence from Indonesian Banks
Green Financing · SME Credit · Bank Profitability
CONSUMER INSIGHT · 6 pages
The Impact Of Live Shopping, Fear Of Missing Out (FOMO), And Online Reviews On Purchase Intention In Shopee (A Study Among Malaysian University Student)
Shopee Live Shopping · Fear of Missing Out · Online Reviews
STRATEGY & MANAGEMENT · 7 pages
The Impact of Social Factors on e-WOM Behavior: Evidence from Five Asian Countries
electronic word-of-mouth (e-WOM) · online community · cross-national comparison
STRATEGY & MANAGEMENT · 6 pages
The Implications of Hybrid Working on the Practice of Good Corporate Governance: A Case Study in the Service Sector
Hybrid working · Good Corporate Governance · flexibility
CONSUMER INSIGHT · 5 pages
The Influence of Affiliate Marketing and Fear of Missing Out (FOMO) on The Purchase Decision of Glad2glow Skincare Products on Tiktok Shop
Affiliate Marketing · Fear of Missing Out (FoMO) · Purchase Decision
CONSUMER INSIGHT · 6 pages
The Influence of Celebrity Endorsement on Purchase Intention of Unagi Kurofune
credibility · celebrity endorsement · purchase intention
DIGITAL & AI · 5 pages
The Influence of Digital Marketing, Customer Experience, and Brand Image on McDonald's Customer Loyalty: The Mediating Role of Customer Engagement (A Study of McDonald's Customers in Surabaya)
Digital Marketing · Customer Experience · Brand Image
CONSUMER INSIGHT · 5 pages
The Influence of Discount Promotions, Live Selling Engagement, and Consumer Reviews on Impulsive Buying among TikTok Shop Users: An Empirical Study of University Students in Lamongan
discount promotion · live selling engagement · consumer reviews
CONSUMER INSIGHT · 5 pages
The Influence of Discount Promotions, Live Selling Engagement, and Consumer Reviews on Impulsive Buying among TikTok Shop Users: An Empirical Study of University Students in Lamongan
discount promotion · live selling engagement · consumer reviews